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Printing Future Days 2009 - eReaders development

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Printing Future Days 2009 - Germany, eRaeders developments by Peter Luit, The Netherlands …

Printing Future Days 2009 - Germany, eRaeders developments by Peter Luit, The Netherlands

Presented in Chemnits, november 4th for the International Student Confrence.

Published in: Technology, Business

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  • 1. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? PRINTING FUTURE DAYS 2009 Chemnitz University of Technology Germany, november 5th 2009 by Peter LUIT LUIT Consultancy peter@luit.nl Twitter: @peterluit
  • 2. What are we gonna talk about?
  • 3. Just to be clear about some things first • eReaders: specific reading devices or software to read content on various devices like smartphones, netbooks and also laptops and desktops • eBooks: a file which contains the content of a book • ePapers: a file which contains the content of a newspaper or magazine • eInk: the core reading technoloy of most eReader devices
  • 4. eInk Core technology a different reading experience
  • 5. The market of devices, content, business models, distribution channels and standards is highly confused
  • 6. Early 90’s and beyond changing reading experience
  • 7. Explosion of devices in late 2009
  • 8. ? Explosion of devices in late 2009
  • 9. How to compare? too many specifications
  • 10. Explosion of ‘shops’ books starting to ‘sell’ for FREE
  • 11. Do we really care about the reading technology behind all those devices?
  • 12. We do read books on (small) LCD backlight screens
  • 13. The challenge to combine LCD, touchscreen and eInk in one!
  • 14. So, what will Apple do?
  • 15. Do we really care about the file formats and digital rights management (DRM) used for displaying the content?
  • 16. EPUB, the way to go? reflowable content on all?
  • 17. EPUB, not always perfect yet, not a one-button thing EPUB, the way to go? reflowable content on all?
  • 18. Amazon does things Battle around EPUB support differently.....
  • 19. What will Adobe do? Reflowable PDF and EPUB
  • 20. What about Digital Rights Management? • DRM 0 - no protection • DRM 1 - just a password • DRM 2 - Individual name on every page • DRM 3 - Device dependent code in the end every DRM scheme will be broken
  • 21. Google and EPUB Google Books
  • 22. Do we really care about connectivity, on-line stores, audiobooks etc.?
  • 23. How to connect (consider when buying a device) • USB connection • Bluetooth • Memory cards • WIFI • UMTS/3G • MP3 • Built in Store/browser
  • 24. Do we really care about the businessmodel behind eBooks/ePapers - as long as it is FREE?
  • 25. The long-tail in books: FREE - PRINT - eBOOK • what x €0,00? (how to make money from other sources - say advertisments?) • 1000 x €9,99 or • 300 x €33,99
  • 26. So, what will Google do? deal Google Coolerbooks.com: 1 million free titles
  • 27. Barnes & Noble’s Nook the next player in the ‘EPUB’ field?
  • 28. Dutch market printed e-book 2009 consumer books 585 M€’s 2 M€’s study books 356 M€’s 1 M€’s total 941 M€’s 3 M€’s Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2009
  • 29. Dutch market printed e-book 2013 consumer books 635 M€’s 8 M€’s (+8,5%) (+400%) study books 354 M€’s 19 M€’s (-0,5%) (+1900%) total 989 M€’s 27 M€’s (+5%) (+900%) Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2013
  • 30. Gutenberg.org FREE and legal
  • 31. Feedbooks.com FREE and legal
  • 32. Dbnl.org FREE and legal
  • 33. Google EPUB without DRM
  • 34. Google against Amazon Format war?
  • 35. Amazon against Google Google Books Settlement
  • 36. Google Books Settlement.......... • Google is willing to pay 63% of US online ebook sales to US authors • The American Ministry of Justice does however advice the judge not to do this • The European Commity is still investigating this issue, in the mean while Google does not heavily promote Google Books in Europe yet • to be continued.......
  • 37. New players to come.... Barnes & Noble supports EPUB
  • 38. Frankfurter Book Fair • who will be in charge? • publishers: 7% • consumers: 22% • amazon: 21% • google: 20% • telcos: 13% • authors: 2%
  • 39. Frankfurter Book Fair • most important challenges • copyright: 28% • drm: 22% • standards (EPUB, reflowable PDF): 21% • price: 16%
  • 40. So, will it start to happen this year? • ‘Tools’ market is growing very rapidly • ‘Content’ market moves into free and paid directions (long-tail included) • resulting in numerous businessmodels (don’t compare this market too easy with the Music market) • Do we really agree on one (DRM free) standard? That might become EPUB • What do we want to pay for the eReader hardware? Between €150-€250 • Europe cannot be compared to US/UK market developments
  • 41. And finally, anything left for printers? • making EPUB files for new originals • not as easy as it looks using Adobe InDesign, XML knowledge needed • scanning paper books • Treventus scans 1200 pages/hour tot XML
  • 42. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? thank you for listening, for viewing/downloading the slides, visit: http://www.luit.nl http://www.slideshare.net/peterluit peter@luit.nl Twitter: @peterluit

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