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Adobe on Digital Publishing (Magazines)
       Klaasjan Tukker - Adobe Systems Benelux - ktukker@adobe.com - @ktukker




...
Key Challenges Impacting the Future of Digital Media




 2010 Adobe Systems Incorporated. All Rights Reserved.



donderd...
What We’re Hearing From Publishers
  1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR




 2010 Adobe Systems Incorporated. ...
What We’re Hearing From Publishers
  2. NEW PARADIGM FOR BRAND ADVERTISING




 2010 Adobe Systems Incorporated. All Right...
What We’re Hearing From Publishers
  3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN




 2010 Adobe Systems I...
What We’re Hearing From Publishers
  3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN




 2010 Adobe Systems I...
What We’re Hearing From Publishers
  4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS




  ?
  ?                 ...
What We’re Hearing From Publishers
  5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS




 2010 Adobe Systems Incorpo...
Digital Magazine Solution from Adobe




  A hosted solution for publishers to
  create, distribute and monetize
  digital...
Digital Magazine Solution - Overview

               Create                                           Produce             ...
Authoring Work ow


                      InDesign CS5                       Digital Magazine Solution             Digital...
Digital Content Viewer




                                                             Viewer technology that displays
 ...
Conceptual Overlays




 UI Layer

 Content

 Device




 2010 Adobe Systems Incorporated. All Rights Reserved.
          ...
Vertical Orientation




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                          ...
Horizontal Orientation




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                        ...
Issue Navigation




                                                         18
 2010 Adobe Systems Incorporated. All Rig...
“Stacks”




                                     We envision a magazine containing a
                                    ...
Table of Contents




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                             ...
Scrubber Panel




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                ...
Browse Mode




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                   ...
Library




 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                       ...
Four Interactivity Options Available:


      Interactive Overlays
            Interactive components for use in digital...
Demo




 2010 Adobe Systems Incorporated. All Rights Reserved.



donderdag 7 oktober 2010
Innovating for Publisher Pro tability

                                                          Why Digital Magazine Solu...
2010 Adobe Systems Incorporated. All Rights Reserved.



donderdag 7 oktober 2010
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Adobe digital publishing cmbo - ktukker

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Transcript of "Adobe digital publishing cmbo - ktukker"

  1. 1. Adobe on Digital Publishing (Magazines) Klaasjan Tukker - Adobe Systems Benelux - ktukker@adobe.com - @ktukker 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  2. 2. Key Challenges Impacting the Future of Digital Media 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  3. 3. What We’re Hearing From Publishers 1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  4. 4. What We’re Hearing From Publishers 2. NEW PARADIGM FOR BRAND ADVERTISING 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  5. 5. What We’re Hearing From Publishers 3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  6. 6. What We’re Hearing From Publishers 3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  7. 7. What We’re Hearing From Publishers 4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  8. 8. What We’re Hearing From Publishers 5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  9. 9. Digital Magazine Solution from Adobe A hosted solution for publishers to create, distribute and monetize digital magazines across devices and marketplaces. 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  10. 10. Digital Magazine Solution - Overview Create Produce Distribute View & Analyze  Design precise layouts  Assemble editorial +  Store and host .issue  Render .issue les that retain delity advertising pages les across devices with cross-platform viewers  Include interactivity  Enable collaborative  Fulll issues across without writing code production devices & screen  Analyze & optimize resolutions content with  Preview .issue le embedded Omniture rendering with  Enable in-app analytics interactivity purchase of single- issues/subscriptions  Export to .issue format 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  11. 11. Authoring Work ow InDesign CS5 Digital Magazine Solution Digital Content Viewer Production, Distribution, eCommerce + Analysis Services .issue Interactive Overlay Creator 1. Publisher uses InDesign CS5 to 4. Digital Content Viewer 3. Digital Magazine Solution renders .issue les, which users design magazine layouts enables production, consume individually distribution, sale of .issue les, 2. Designers use Interactive Overlay including analysis via Creator to generate placeholder for Omniture interactive assets 2010 Adobe Systems Incorporated. All Rights Reserved. 3 donderdag 7 oktober 2010
  12. 12. Digital Content Viewer  Viewer technology that displays “.issue” magazine les  Initially available on iPad, plans for cross-platform functionality  Enables immersive magazine experience via minimal chrome, innovative navigation features  Publisher-branded to retain direct relationship with reader < Table of contents 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  13. 13. Conceptual Overlays UI Layer Content Device 2010 Adobe Systems Incorporated. All Rights Reserved. 13 donderdag 7 oktober 2010
  14. 14. Vertical Orientation 2010 Adobe Systems Incorporated. All Rights Reserved. 14 donderdag 7 oktober 2010
  15. 15. Horizontal Orientation 2010 Adobe Systems Incorporated. All Rights Reserved. 15 donderdag 7 oktober 2010
  16. 16. Issue Navigation 18 2010 Adobe Systems Incorporated. All Rights Reserved. 16 donderdag 7 oktober 2010
  17. 17. “Stacks” We envision a magazine containing a range of template types – from totally custom to more ‘pre-fab’. Designers and editors will have the option to put more effort into special features and spend less time on regularly occurring sections. 2010 Adobe Systems Incorporated. All Rights Reserved. 17 donderdag 7 oktober 2010
  18. 18. Table of Contents 2010 Adobe Systems Incorporated. All Rights Reserved. 18 donderdag 7 oktober 2010
  19. 19. Scrubber Panel 2010 Adobe Systems Incorporated. All Rights Reserved. 19 donderdag 7 oktober 2010
  20. 20. Browse Mode 2010 Adobe Systems Incorporated. All Rights Reserved. 20 donderdag 7 oktober 2010
  21. 21. Library 2010 Adobe Systems Incorporated. All Rights Reserved. 21 donderdag 7 oktober 2010
  22. 22. Four Interactivity Options Available:  Interactive Overlays  Interactive components for use in digital magazines  InDesign CS5 Rich Interactive Document Features  Simple interactivity primitives that are now a native part of InDesign  Embedded HTML5 Controls  Flexibility to develop embedded web controls  Embedded Flash Controls (non iPhone OS platforms) 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  23. 23. Demo 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  24. 24. Innovating for Publisher Pro tability Why Digital Magazine Solution from Adobe?  Enable a new standard in interactivity without sacri cing high design or delity  Publish publisher-branded digital content across mobile devices and marketplaces  A ract and retain high-value readers and advertisers  Increase revenue through robust ecommerce/merchandising services and production cost efficiencies  Access subscriber analytics for greater reader and advertiser insight  Use pricing model predicated on publisher success 2010 Adobe Systems Incorporated. All Rights Reserved. 6 donderdag 7 oktober 2010
  25. 25. 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
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