Adobe digital publishing   cmbo - ktukker
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Adobe digital publishing   cmbo - ktukker Adobe digital publishing cmbo - ktukker Presentation Transcript

  • Adobe on Digital Publishing (Magazines) Klaasjan Tukker - Adobe Systems Benelux - ktukker@adobe.com - @ktukker 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Key Challenges Impacting the Future of Digital Media 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 2. NEW PARADIGM FOR BRAND ADVERTISING 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • What We’re Hearing From Publishers 5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Digital Magazine Solution from Adobe A hosted solution for publishers to create, distribute and monetize digital magazines across devices and marketplaces. 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Digital Magazine Solution - Overview Create Produce Distribute View & Analyze  Design precise layouts  Assemble editorial +  Store and host .issue  Render .issue les that retain delity advertising pages les across devices with cross-platform viewers  Include interactivity  Enable collaborative  Fulll issues across without writing code production devices & screen  Analyze & optimize resolutions content with  Preview .issue le embedded Omniture rendering with  Enable in-app analytics interactivity purchase of single- issues/subscriptions  Export to .issue format 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Authoring Work ow InDesign CS5 Digital Magazine Solution Digital Content Viewer Production, Distribution, eCommerce + Analysis Services .issue Interactive Overlay Creator 1. Publisher uses InDesign CS5 to 4. Digital Content Viewer 3. Digital Magazine Solution renders .issue les, which users design magazine layouts enables production, consume individually distribution, sale of .issue les, 2. Designers use Interactive Overlay including analysis via Creator to generate placeholder for Omniture interactive assets 2010 Adobe Systems Incorporated. All Rights Reserved. 3 donderdag 7 oktober 2010
  • Digital Content Viewer  Viewer technology that displays “.issue” magazine les  Initially available on iPad, plans for cross-platform functionality  Enables immersive magazine experience via minimal chrome, innovative navigation features  Publisher-branded to retain direct relationship with reader < Table of contents 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Conceptual Overlays UI Layer Content Device 2010 Adobe Systems Incorporated. All Rights Reserved. 13 donderdag 7 oktober 2010
  • Vertical Orientation 2010 Adobe Systems Incorporated. All Rights Reserved. 14 donderdag 7 oktober 2010
  • Horizontal Orientation 2010 Adobe Systems Incorporated. All Rights Reserved. 15 donderdag 7 oktober 2010
  • Issue Navigation 18 2010 Adobe Systems Incorporated. All Rights Reserved. 16 donderdag 7 oktober 2010
  • “Stacks” We envision a magazine containing a range of template types – from totally custom to more ‘pre-fab’. Designers and editors will have the option to put more effort into special features and spend less time on regularly occurring sections. 2010 Adobe Systems Incorporated. All Rights Reserved. 17 donderdag 7 oktober 2010
  • Table of Contents 2010 Adobe Systems Incorporated. All Rights Reserved. 18 donderdag 7 oktober 2010
  • Scrubber Panel 2010 Adobe Systems Incorporated. All Rights Reserved. 19 donderdag 7 oktober 2010
  • Browse Mode 2010 Adobe Systems Incorporated. All Rights Reserved. 20 donderdag 7 oktober 2010
  • Library 2010 Adobe Systems Incorporated. All Rights Reserved. 21 donderdag 7 oktober 2010
  • Four Interactivity Options Available:  Interactive Overlays  Interactive components for use in digital magazines  InDesign CS5 Rich Interactive Document Features  Simple interactivity primitives that are now a native part of InDesign  Embedded HTML5 Controls  Flexibility to develop embedded web controls  Embedded Flash Controls (non iPhone OS platforms) 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Demo 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010
  • Innovating for Publisher Pro tability Why Digital Magazine Solution from Adobe?  Enable a new standard in interactivity without sacri cing high design or delity  Publish publisher-branded digital content across mobile devices and marketplaces  A ract and retain high-value readers and advertisers  Increase revenue through robust ecommerce/merchandising services and production cost efficiencies  Access subscriber analytics for greater reader and advertiser insight  Use pricing model predicated on publisher success 2010 Adobe Systems Incorporated. All Rights Reserved. 6 donderdag 7 oktober 2010
  • 2010 Adobe Systems Incorporated. All Rights Reserved. donderdag 7 oktober 2010