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Social Media, A Business Driver

Social Media, A Business Driver



Presentation given by Peter Lisney of Internet marketing specialists Business Pathfinder at

Presentation given by Peter Lisney of Internet marketing specialists Business Pathfinder at



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    Social Media, A Business Driver Social Media, A Business Driver Presentation Transcript

    • Social MediaA Business Driver?
      Peter Lisney
    • House Keeping – Mobile Phones
      Please keep your phones ON!
      Tweet about this session @PeterLisney
      Send a photo to Flickr
      YouTube this session
    • Years to Reach 50m Users
      added 200m users in just 1 year
    • Disclaimer/Warning
      Social media is still rapidly evolving so no one person has the full answer
      However, to ignore it because you don’t understand it, leaves the way clear for competitors to get ahead
    • Do I Need a Social Media?
    • Social Media Myths
      Social Media is for "kids"
      It's only for B2C companies
      It's not for serious business
      It's not for my type/size of business
    • Some Social Media Truths
      Social media is happening today
      Take no action and you’ll be left behind
      You no longer control what’s said about your brand
      Just like advertising you can waste time and money on social media
    • What brand name comes to mind when I say ‘hamburger’?
    • What brand name comes to mind when I say ‘soft drink’?
    • What brand name comes to mind when people think of your product or service?
      Your Name?
      Or Your Competitor’s
    • B&B in Shropshire?
    • Military Museum?
    • Military Museum?
    • Military Museum?
    • Theme Park?
    • Theme Park?
    • Staying Top Of Mind
      Social Media can help your brand stay ‘top of mind’ with your prospects and customers
      Monitor what people are saying about you. Ignore at your peril
    • Social Media and Your Website
    • WWW
    • WWW
    • E-Mail
    • E-Mail
    • WWW
    • If You Build It Will They Come?
    • Social Media Success Keys
      Have a strategy
      Hunt like a lioness
      - Focus where your customers and prospects go
      Learn from others
      Content, content, content
      Decide on KPI’s and Measure results
      Online Sales
      Web visits (Analytics)
    • Return on Investment
    • What’s Hot?
    • What’s Hot?
      Using social media on the go
      Tools like Tweetdeck and Hootsuite
      Keep one eye on location services like FourSquare.com
    • What’s Hot?
    • What’s Not Hot?
      Anywhere your customers don’t go
    • 29,853,020
    • 99,200
    • 220
    • The YouTube Opportunity
      3rd most popular website in UK (behind Google and Facebook)
      Few companies are uploading videos
      Fewer companies know how to get their video seen
      Easily integrated with your website as well as being seen on YouTube.com
    • How YouTube is Used To Market
      Brand awareness
      Product advertising
      Retail promotion
      Direct sales
      Product support
      Internal training
      Employee Communications
    • What Type of Content Will You Use?
      What type of content will you use?
      Informative http://youtu.be/KjxcU63SzqI
      Educational, ‘how to’ http://youtu.be/3VLIy5n1q1I
    • What is LinkedIn?
      100+ Million users Worldwide
      4 Million in UK
      Users build a list of ‘Connections’ of business people they know and trust
      You can be ‘introduced’ to connections of their connections (2nd and 3rd degree)
      Used to communicate, find jobs, people and business opportunities
    • LinkedIn Vs Face2Face Networking
    • Get on LinkedIn
      Make your profile keyword rich
      Upload a photo of YOU
      Connect with people you meet
      Get involved in ‘Groups’
      Your industry
      Where your customers hang out
    • What is Twitter
      Each post no longer SMS text message
      Is being used as a search engine
      Ideal if blog seems too much like hard work
      40% of all tweets are now composed on mobile devices, up from around 20% to 25% a year ago
    • Twitter
    • Creating A Social Media Strategy
      What’s your objective?
      Increased awareness
      Ticket sales
      Customer service
      What is your scope?
      User Interests
    • Creating A Social Media Strategy
      What types of social media to use?
      Social network e.g. Facebook
      Blog/Micro blog e.g. Wordpress and Twitter
      Video e.g. YouTube
      How will you build a following?
      Who will be responsible for content?
      How will you integrate with other marketing?
      How will you measure success?
    • Integrate With Other Marketing
      Signpost people to your social media sites
      Widgets on your website
      Email footer
      Marketing collateral
    • Integrate With Other Marketing
      Exclusive offers/treatment
      Time limited (hours)
      Priority queue in shop
    • QR (Quick Response) Codes
    • Content Is King
      • Creating content can be expensive and time consuming
      What should you write about?
      10:1 non-sales to sales message
      You can get permission to give offers
    • What To Do Next
      Write SM on your business card if you’d like me to send you a copy of this presentation
      Draft your social media strategy
      Decide who is going to do it – internal or external
      Watch your competitors get left behind
    • A Bit About Business Pathfinder
      Business development specialists who combine online and offline marketing to grow businesses
      Website design & Internet marketing
      Marketing planning and management
      See www.BusinessPathfinder.co.uk
      Follow www.Facebook.com/BusinessPathfinder
      Or call 01952 427495
    • Workshops Coming Up
      Facebook for Business Wed 17th August 9 am – 12 noonhttp://www.shropshire-chamber.co.uk/training/events/index.html?event_id=490
      QR Codes, Blogs and Other Marketing CommunicationsWed 17th August 1.30 pm – 4.30 pmhttp://www.shropshire-chamber.co.uk/training/events/index.html?event_id=489
      See Shropshire-Chamber.co.uk for details
    • Any Questions