Big Data Analytics - Market & Business Intlligence
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Big Data Analytics - Market & Business Intlligence

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Big data analytics is a transformation of the traditional data mining into the internet and cloud computing world. It's an essential part of market and business intelligence, covering both internal ...

Big data analytics is a transformation of the traditional data mining into the internet and cloud computing world. It's an essential part of market and business intelligence, covering both internal and external data sources.

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Big Data Analytics - Market & Business Intlligence Presentation Transcript

  • 1. Big Data & Analytics Peter Loh Apr-2013
  • 2. Fundamentals & Application Sam Walton Market & Competitive Intelligence Better Value & Shopping Experience Consumer Behavior Business Intelligence Sales turnover Supply Chain Location Logistics
  • 3. Big Data - Information Consumer Behaviour & Insights  Purchase pattern  Sales turnover – location, product category, time  Frequency of purchase  Quantity per purchase  Demand sensitivity - discounts & promotions, usage of coupons  Customer loyalty  Membership or store card  Loyalty programs & rewards  Rebates, special & customized promotions
  • 4. Big Data - Information Market & Competitive Intelligence  Market intelligence  Products – current and new product launches, product differentiation  Place – where products are being offered and distributed  Price – product pricing and offerings  Promotions – types of promotions for the various channels  Competitive intelligence  News and information – secondary and primary research  Market research reports  Financial reports & information
  • 5. Big Data & Information
  • 6. Big Data & Analytics
  • 7. Big Data & Analytics
  • 8. Big Data Management & Applications
  • 9. Big Data – Cloud Computing & Web2.0
  • 10. Big Data – Cloud Computing & Web2.0
  • 11. Big Data Analytics – Digital Technologies
  • 12. Big Data Analytics – Alternative Energy Vestas Wind Systems Turns to IBM Big Data Analytics for Smarter Wind Energy - http://www-03.ibm.com/press/us/en/pressrelease/35737.wss • Vestas Wind Systems will use IBM big data analytics software and powerful IBM systems to improve wind turbine placement for optimal energy output • Using IBM BigInsights software and an IBM "Firestorm" supercomputer to analyze petabytes of structured and unstructured data such as weather reports, tidal phases, geospatial and sensor data, satellite images, deforestation maps, and weather modeling research to pinpoint installation