The Marketing Mix
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The Marketing Mix - Presentation Transcript
- The Sussex Innovation Centre Marketing Mix Melanie Page 20 February 2008
- Agenda
- Getting the marketing mix right
- Big vs Small
- Golden rules of customer contact
- How much should I do?
- Questions
- Getting the marketing mix right
- Big vs Small
- Golden rules of direct mail
- How much should I do?
- Questions
- Mission
- Objectives
- Strategy/plan…
- Suppliers
- Getting the marketing mix right
- Big vs Small
- Golden rules of direct mail
- How much should I do?
- Questions
- Advertising vs PR
- Sponsoring vs Partnering
- Exhibitions vs Networking
- Telesales vs Targeted call
- Shop/Brochures vs Website
- Getting the marketing mix right
- Big vs Small
- Golden rules of customer contact
- How much should I do?
- Questions
- Attention
- Interest
- Desire
- Action
- Getting the marketing mix right
- Big vs Small
- Golden rules of direct mail
- How much should I do?
- Questions
- Time
- Money
- Skills
- Interest
- Contacts
- Getting the marketing mix right
- Big vs Small
- Golden rules of direct mail
- How much should I do?
- Questions
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