The  Sussex Innovation Centre Marketing Mix Melanie Page 20 February 2008
Agenda <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of customer c...
<ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li>...
<ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li>...
<ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of customer contact ...
 
 
 
 
 
 
<ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li>...
<ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li>...
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The Marketing Mix

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The Marketing Mix - Melanie Page - Sussex Innovation Centre

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The Marketing Mix

  1. 1. The Sussex Innovation Centre Marketing Mix Melanie Page 20 February 2008
  2. 2. Agenda <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of customer contact </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>
  3. 3. <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>Getting the marketing mix right <ul><li>Mission </li></ul><ul><li>Objectives </li></ul><ul><li>Strategy/plan… </li></ul><ul><li>Suppliers </li></ul>
  4. 4. <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>Big vs Small <ul><li>Advertising vs PR </li></ul><ul><li>Sponsoring vs Partnering </li></ul><ul><li>Exhibitions vs Networking </li></ul><ul><li>Telesales vs Targeted call </li></ul><ul><li>Shop/Brochures vs Website </li></ul>
  5. 5. <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of customer contact </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>Golden rules of customer contact <ul><li>Attention </li></ul><ul><li>Interest </li></ul><ul><li>Desire </li></ul><ul><li>Action </li></ul>
  6. 12. <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>How much should I do? <ul><li>Time </li></ul><ul><li>Money </li></ul><ul><li>Skills </li></ul><ul><li>Interest </li></ul><ul><li>Contacts </li></ul>
  7. 13. <ul><li>Getting the marketing mix right </li></ul><ul><li>Big vs Small </li></ul><ul><li>Golden rules of direct mail </li></ul><ul><li>How much should I do? </li></ul><ul><li>Questions </li></ul>Questions

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