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Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
Protecting your Intellectual Property - Patents or Trademarks
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Protecting your Intellectual Property - Patents or Trademarks

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Peer Watterson of Withers and Rogers talks through why protecting IP is so important and then lays out options and their particular strengths and weaknesses.

Peer Watterson of Withers and Rogers talks through why protecting IP is so important and then lays out options and their particular strengths and weaknesses.

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  • 1. Protecting your Intellectual Property Peer Watterson including Patents and Trade Marks
  • 2. <ul><li>Why is IP important? </li></ul><ul><li>Patents – protecting inventions </li></ul><ul><li>Trade marks – protecting brands </li></ul><ul><li>Copyright </li></ul><ul><li>Other IP – trade secrets, know how, reputation </li></ul><ul><li>What you can do now </li></ul>Protecting your IP
  • 3. Why is IP important? <ul><li>Intellectual property can provide a competitive edge: </li></ul><ul><ul><li>Patents and trademarks give you a monopoly </li></ul></ul><ul><ul><li>Provide a system for rewarding development of ideas and non-corporeal investments </li></ul></ul><ul><li>Much of today’s business is involved in non-material products and services </li></ul>
  • 4. Patents <ul><li>Available for ideas which are: </li></ul><ul><ul><li>New </li></ul></ul><ul><ul><li>Not obvious </li></ul></ul><ul><li>In certain business essential: </li></ul><ul><ul><li>Telecoms </li></ul></ul><ul><ul><li>Pharma </li></ul></ul><ul><li>In 2008 146,561 patents filed at the European Patent Office </li></ul>
  • 5. Trade Marks <ul><li>Trade marks: </li></ul><ul><ul><li>a word, phrase or sign </li></ul></ul><ul><ul><li>which distinguishes </li></ul></ul><ul><ul><li>goods/services from those of a competitor </li></ul></ul>
  • 6. Copyright <ul><li>Copyright protects works from being copied. </li></ul><ul><li>Important for more creative industries: </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Plays </li></ul></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>Computer software code </li></ul></ul><ul><li>Very effective if protected with licensing agreements </li></ul>
  • 7. Other Intellectual Property <ul><li>Registered/unregistered design </li></ul><ul><ul><li>Protects the shape or appearance </li></ul></ul><ul><li>Trade secrets </li></ul><ul><ul><li>Protect customer lists or other compilations </li></ul></ul><ul><ul><li>Don’t have to patent, consider keeping secret </li></ul></ul><ul><ul><li>Use agreements to protect </li></ul></ul>
  • 8. What can you do know?
  • 9. Any Questions? Peer Watterson [email_address] + 44 (0) 20 7663 3500

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