Your SlideShare is downloading. ×
Social Media Marketing UCR
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Marketing UCR


Published on

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Social Media Marketing 12/5/12Social Media MarketingPhilipp Lomme 1
  • 2. Social Media Marketing 12/5/12 Blogger• Pageviews: 858• Posts: 9• Comments: 18• Most comments/views on: Wednesdays• Post, that got the most views (34): My first Vlog  Usesr are interested in „How does he look like?“  Many users prefer more watching than reading 2
  • 3. Social Media Marketing 12/5/12Vlog• Production time: 2 hours• Total views on youtube: 10• How easy was it to do? • It was weird to speak „with“ the camera • A big challenge: Speaking in English • Technical part (editing, uploading) took longer than the rest• What would I do different: • Write an easier text • Choose a more attracitve background • Try to imagine that I tell my friend the story, not the camera 3
  • 4. Social Media Marketing 12/5/12 Blogger• I will keep up a blog because: • It is a good tool to market myself • My major is journalism: The blog is a good reference for a future job application • I practice my writing skills • I practice my online skills• But I will use my blog in the future different: • I will write in German because I would like to work as a journalist in Germany (work samplings) • I will write about journalistic topics • I will not have the time to post every week  I will try to post once a month 4
  • 5. Social Media Marketing 12/5/12 Facebook• Friends: 353• Groups I follow: 24• It is very effective for spreading a message/ad• What I have learnt about it: • Facebook marketing is not free – time is money • This tool is very effective to reach a huge number of people • Facebook can be connected with Twitter • I can interact with customers • Negative comments of customers: Respond as soon as possible• In the future I will use Facebook more carefully 5
  • 6. Social Media Marketing 12/5/12Twitter• Following on Twitter: • Süddeutsche (German newspaper): helps me to build my brand as a journalist • Technikjournalismus (my major in Germany): Shows my interest in my studies • UC Riverside: Shows my study abroad University• I have learnt about Twitter: • Microblogging (max. 140 character) • Hashtags are good for finding Tweets about a special topic • You can search, what people say/tweet about you or your company • As a marketer: You have to use Twitter to „control“ your image 6
  • 7. Social Media Marketing 12/5/12Twitter Strengths Weaknesses• Connectable with • Only 140 characters Facebook are often not enough• One of the most used • Confusing Social Media networks • Usage not intuitive 7
  • 8. Social Media Marketing 12/5/12LinkedIn• I had already have an account on LinkedIn, but I didn´t use it• I belong to following groups: • Hochschule Bonn-Rhein-Sieg (my home university): to stay in contact with Alumnis • LinkedIn for Journalists: For building new contacts to other journalists • Social Media Marketing: For staying up-to-date in the matter of Social Media• It is helpful for buliding my brand because: • Potentional employer are searching on LinkedIn for employees • I can connect with other people of my branch • Being member of special groups is a good reference 8
  • 9. Social Media Marketing 12/5/12 Closing thoughts• It is valueable for my future because: • Online is the future – especially for Marketing and Journalism. If I wouldn´t know how these tools work, it would be a big disadvantage3 for me compared to other Journalists/Marketers.• I utilize these tools for my buisness: • To use these tools to build my own brand as a Journalist. Some editors and employers say that to use Social Media is a must for all future Journalists. I will continue using constantly these tools.• Which tools will I use: • Although I don´t like each of these tool, I will use all of them. It is important for me because I get information on each of these tools, which might be important for me and my buisness. 9