Liberte, egalite, fraternite The end of brand domination

It used to be all about them the brand was in control

Now it’s about us and the people have taken control

Social networks are driving communication

… and we are saying what we think

Markets are conversations

People know more than companies do

It’s about people not consumers

The Days of talking down to people are over…

The only voice that matters is a human one

We all want to be green

We don’t want to be made to feel bad if we are not…

Just make it easier for us

… and don’t stop

Five things brands could do better

Spread Love

Spread Learning

Give Back

Make Simple

Play

Us We Them Embrace the “we” now

Say better

Do better

Think better

Have a purpose