Social media marketing for non-techies: Social networks Peter Korchnak CubeSpace, 11/18/08

What? How? Why?

Building block Web 1.0 Publishing Read-only Promotion

Web 2.0 Conversation Read+write Community

Elements (Micro)Blogs Networks Multimedia Collaboration

Social media in plain English

Niche Community Exposure Reputation Pros

Cons E-noise Time Online Control

Listen

Participate

Engage

Rules Consistency Relevance Integrate Use as tool Link & share

Social networking in plain English

Profile Connect Learn Share Community Social networks

Social networks

Examples

Resources: TinyURL.com/* / o6trq / 4batwf / 4batwf / 2ltjg5

SemiosisCommunications.com

Credits: TinyURL.com/* Photos: Flickr Web 1.0: [Flickr] Web 2.0: 6xhb27 Pros: [Flickr] Cons: 6zpa3d Listen: [Flickr] Participate: 6pw9te Engage: 5lersk Elements: [Flickr] Rules: 5bqdsw Social network: 54pbl9 Videos: YouTube Social media: 5j8xpb Social networking: yqqfv7 Logos: Images.Google.com

Photos: Flickr

Web 1.0: [Flickr]

Web 2.0: 6xhb27

Pros: [Flickr]

Cons: 6zpa3d

Listen: [Flickr]

Participate: 6pw9te

Engage: 5lersk

Elements: [Flickr]

Rules: 5bqdsw

Social network: 54pbl9

Videos: YouTube

Social media: 5j8xpb

Social networking: yqqfv7

Logos: Images.Google.com