Peter Korchnak Location, mm/dd/yy Integrating sustainability into marketing Peter Korchnak Mercy Corps NW, 12/08/08

1 sus·tain , v. tr. Continuity Responsibility Triple-bottom line Authenticity

System Complexity Community Relationships Life cycle Optimization

Marketing People Needs Marketing mix = Business

Analysis

Goals Specific Measurable Actionable Realistic Time-based

Prosperity Mindset Abundance Investment Well-being Community

Metrics Revenues Savings Net worth ROI Efficiency

Reduce Reuse Recycle Rethink Replenish Planet

Metrics EPIs Footprint SCORE

People

Marketing 1.0 Audience Messages Consumption Transaction Sales

Marketing 2.0 Community Conversation Experience Engagement Value

People Customers Employees Partners Vendors Public

Metrics Fulfillment Satisfaction Retention Referrals

Community metrics Safety Participation Reciprocity Collaboration Support

Balance Optimization Purpose Spirituality

Resources TriplePundit.com EPA.gov/Sustainability SustainableIndustries.com GreenBiz.com Bcorporation.net

SemiosisCommunications.com

Photo credits: cli.gs/* sus-tain: n1yVgs System: gPspLr Marketing: HgSsns Analysis: vGL2Aq Goals: GXT93b Prosperity: t0ebhG Planet: VY3B1m People1: 9vX1ve Marketing 1.0: ReVMgn Marketing 2.0: t9qz06 People 2: V0qpJu Balance: UQQ05V Metrics: zRpUNm

sus-tain: n1yVgs

System: gPspLr

Marketing: HgSsns

Analysis: vGL2Aq

Goals: GXT93b

Prosperity: t0ebhG

Planet: VY3B1m

People1: 9vX1ve

Marketing 1.0: ReVMgn

Marketing 2.0: t9qz06

People 2: V0qpJu

Balance: UQQ05V

Metrics: zRpUNm