Social venture branding

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    Social venture branding - Presentation Transcript

    1. Social venture branding Peter Korchnak Springboard Innovation, 10/13/08
    2. What is a brand?
    3. Promise
    4. Building block
    5. Brand, what is it good for?
    6. Differentiation
    7. Market guide
    8. Examples
    9.  
    10.  
    11.  
    12.  
    13.  
    14.  
    15. How to build a brand?
    16. Goals and objectives
    17. Strengths / weaknesses
    18. Opportunities / threats
    19. Target audiences
    20. Positioning
    21. Core idea
    22. Vision / mission
    23. Identity
    24. Listen
    25. Measure
    26. Adapt
    27. SemiosisCommunications.com All images courtesy of Flickr under license.

    + Peter KorchnakPeter Korchnak, 2 years ago

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