Marketing with social media (for non-techies): To blog or not to blog? Peter Korchnak CubeSpace, 10/21/08

What is social media? How to build a blog? To blog or not to blog?

Building block Web 1.0 Publishing Read-only Promotion

Web 2.0 Conversation Read+write Community

Web 2.0 (Micro)Blogs Networks Multimedia Collaboration

To blog or not to blog?

Blog Web + log - Regular - Short posts Comments - Frequent

Niche Community Exposure Reputation Pros

Cons E-noise Time Online-only No delete

How to build a blog?

Goals

Readers

http://www.google.com/reader/view/#overview-page http://www.blogcatalog.com/ http://technorati.com/ Blogosphere

Elements Name Posts Comments Archives

Elements Design/layout Tags Blogroll Subscription Widgets

https://www.blogger.com/start http://www.typepad.com/ http://wordpress.com/ Hosted platforms

Blog examples Sustainable Marketing Blog Chris Brogan Seth Godin's Blog

Measure

Rules Relevance Interaction Consistency

Blogs about blogging Lorelle.WordPress.com WebLogs.About.com DailyBlogTips.com IdiotsGuideToBlogging.com

Resources Technorati State of the Blogosphere 2008 "Blogging Tips" by Lorelle VanFossen

SemiosisCommunications.com All images courtesy of Flickr under license.