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Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
Lessons Learned From Internal Communities
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Lessons Learned From Internal Communities

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Slide deck the session "Lessons Learned From Internal Communities" at the Enterprise 2.0 Conference in Boston, June 2009. Moderated by Peter Kim of Dachis Corporation with panelists Joan DiMicco …

Slide deck the session "Lessons Learned From Internal Communities" at the Enterprise 2.0 Conference in Boston, June 2009. Moderated by Peter Kim of Dachis Corporation with panelists Joan DiMicco (IBM), Jamie Pappas (EMC), and Patricia Romeo (Deloitte).

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  • 1. Lessons Learned From   Internal Communi2es  The real story behind   enterprise social networking   at IBM, EMC, and DeloiAe  #e2conf30 
  • 2. IntroducCons  •  Peter Kim, Senior Partner, Dachis CorporaCon  •  Joan DiMicco, Research ScienCst, IBM  •  Jamie Pappas, Manager Social Media Strategy,  EMC  •  Patricia Romeo, D Street Leader, DeloiAe  #e2conf30 
  • 3. Backchannel on TwiAer  •  Hashtag:  #e2conf30  •  Joan DiMicco: @joandimicco  •  Peter Kim: @peterkim  •  Jamie Pappas: @jamiepappas  •  Patricia Romeo: @patriciaromeo  #e2conf30 
  • 4. How social networking is being used  Credit:  h*p://www.wordle.net  #e2conf30 
  • 5. Dachis Corpora2on  •  Peter Kim, Senior Partner  •  @peterkim  #e2conf30 
  • 6. Dachis CorporaCon  •  Founded 2008  •  $50 million commitment from AusCn Ventures  •  Focus on enterprise social soSware + services  #e2conf30 
  • 7. Social Business Design  Leveraged Outcomes  Emergent Outcomes  #e2conf30 
  • 8. IBM Beehive  •  Joan DiMicco, Research ScienCst  •  @joandimicco  #e2conf30 
  • 9. Joan DiMicco  IBM  Joan DiMicco  Title: Research ScienCst  1 Rogers Street  Cambridge, MA USA  joan.dimicco@us.ibm.com  www.joandimicco.com  twiAer.com/joandimicco  #e2conf30 
  • 10. Why Beehive?    •  A research project informing IBM’s Lotus ConnecCons  –  Transferrable asset to ConnecCons pla_orm  •  Mission: Push the boundaries of sharing in the workplace  –  Already at IBM: Corporate Profiles, Blogs, Wikis, AcCviCes, Dogear  Social Bookmarking  •  Goal: Understand why and when employees use these tools  #e2conf30 
  • 11. Features and Milestones   •  Launched Fall 2007 to IBM  •  60,000 IBMers signed‐up  •  The Features That Worked  –  Free‐form About You quesCons  –  Status messages  –  Photo sharing  –  Top‐5 list sharing  –  Ability to comment on all content  –  Email digests of network acCvity  #e2conf30 
  • 12. Beehive Timeline  Began as a research project funded by the Lotus ConnecCons Product Group.  May 2007  Sept 2007  June 2009  Future  • 60,000 IBMers have  signed‐up and created  profiles  • 10‐15,000 unique visitors  each month   Lotus  Opened to all  • Status messages: 200K  ConnecCons  Private beta  Major  IBM; 1400  • Free‐form About You  Profiles will  launch  Milestones  employees join  quesCons: 60K  integrate  (250 users)  the first week  • Photo shared: 70K  features from  • Top‐5 lists shared: 20K  Beehive  • Events hosted: 3K  • Comments made on  profiles, photos, lists and  events: 200K  #e2conf30 
  • 13. EMC | ONE  •  Jamie Pappas, Manager Social Media Strategy  •  @jamiepappas  #e2conf30 
  • 14. Jamie Pappas   EMC  Jamie Pappas  Manager, Social Media Strategy  42 South Street  Hopkinton, MA 01748  pappas_jamie@emc.com   jamiepappas.typepad.com     twiAer.com/jamiepappas  #e2conf30 
  • 15. Why EMC|ONE?  •  Explore the opportuniCes available  through the use of social media as an  enterprise tool  •  Provide employees a “voice” in the  organizaCon   •  Break down organizaCon and  informaCon silos  •  Connect people with people and real‐ Cme resources  •  Develop E 2.0 proficiency across global  workforce  •  Start internally – work our way outside  #e2conf30 
  • 16. Features and Milestones  •  User generated communiCes  •  Status updates  •  Discussions, wikis, blogs  •  Advanced search  •  Rich media embedding  •  Email noCficaCons  •  Robust user profiles  •  RSS feeds  July  Sept  Oct  Nov  Dec   Feb  May  Sept  Dec  Jan  Jan   April  May    2007   2007   2007  2007  2007   2008  2008  2008  2008  2009  2009  2009   2009  Alpha  Beta Phase  1,000  5,000  Dev/Test  10,000  Business  MulC‐ 12,500  Phase  ProducCon   Release  Release  Release  Major Milestones  Release  Registered  Registered  Env’s  Registered  CriCcal  node  Registered  Release  Phase  1.8  1.10.6  2.5.3  1.6  Users  Users   dedicated  Users  Status  Env.  Users  1.0  #e2conf30 
  • 17. EMC|ONE Stats  Registered Users & Unique Visitors   User Generated Content   (numbers are cumulaCve)   (numbers are point in Cme)   #e2conf30 
  • 18. DeloiWe D Street   •  Patricia Romeo, D Street Leader  •  @patriciaromeo  #e2conf30 
  • 19. Patricia Romeo   Deloi*e  Patricia Romeo  D Street Leader  250 E. 5th Street  CincinnaC, OH 01748  513.624.7292  promeo@deloiAe.com   twiAer.com/patriciaromeo  #e2conf30 
  • 20. Why D Street?    •  To create a Gen Y friendly workplace  •  To preserve intellectual capital   •  To connect people across funcCons   •  To enable collaboraCon on ideas and projects  •  To build communiCes of pracCce and interest  •  To enhance knowledge about one another  •  To empower people with a personal branding page  •  To personalize the talent experience and make a large organizaCon feel  smaller  #e2conf30 
  • 21. Features and Milestones  •  Built in MOSS 2007 with customized features to create a Gen Y friendly experience.   Features include:  –  Blogs  –  Wall  –  Colleague connecCons  –  Advanced search  –  Email noCficaCon  –  RSS feeds  –  Free‐form About You quesCons  –  Photo sharing  Jan  Mar‐08  Apr‐08  May‐08  June‐08  July‐08  Aug‐08  Sept‐08  Oct‐08  Nov‐08  Jan‐09  Apr‐09  08  Major  Non‐client  Profiles   ConsulCng  AERS and  Profiles   Tax  Improved  Enabled  Imported  Added   Added fields for  Opened  Milestones  service   enhanced  Launch  FAS  enhanced  Launch  the  addiConal  over 3,000  foreign  our collegues  guestbook to  launch  w/ service  Launch  w/ regions  blogging  search  photos  languages  serving on  display on the  lines,  and cell  feature to  from the  to 20,000  foreign  profile page,  industries  phone  make more  firm PPD  profiles    assignments  similar to  and sectors.     numbers..   intuiCve  directory.   Facebook’s  “wall.”  #e2conf30 
  • 22. D Street Stats  In 12 months, D Street  has become a very popular applicaCon at DeloiAe. 90% of the US firm has  visited D Street at least once.   D Street averages over 300 visitors per day.  With over 20,000  profiles, 1,500 blogs, 38,000 photos and 5,000 resumes, D Street is evolving to be the place to  connect at DeloiAe.  90,000  EULA Accepts  Searches   Profiles Personalized   Profiles visited   80,000  70,000  60,000  50,000  40,000  30,000  20,000  10,000  0  #e2conf30 
  • 23. Discussion  •  Peter Kim, Dachis CorporaCon, @peterkim  •  Joan DiMicco, IBM, @joandimicco  •  Jamie Pappas, EMC, @jamiepappas  •  Patricia Romeo, DeloiAe, @patriciaromeo  #e2conf30 
  • 24. AdopCon  •  Allow opportunity for personal social interacCon  •  Secure leadership support early and oSen  •  Reinforce personal branding benefits  •  Rely upon viral adopCon vs. top down push  •  Start simple and conCnually enhance product  •  Integrate with as many firm systems as possible  •  Invest in community management  •  Create forums and tools to educate about 2.0  •  Approach social media as an experiment  •  Prepare to confront fear of parCcipaCon  #e2conf30 
  • 25. ModeraCon  •  Use guidelines that reference exisCng policies    •  Display terms of use at iniCal log on  •  Insert “report a concern” link on every page  •  Review risks with legal and management     #e2conf30 
  • 26. Measurement   Qualita2ve Measures  Numeric Measures  •  Level of acCvity site‐wide – is new  •  EULA accepts  content being posted, shared,  •  Profiles created  discussed  •  Searches  •  User engagement  •  Profiles visited  •  Community feedback  •  Number of communiCes  •  Do they miss it when it’s not  •  Number of affiliaCons  available?  •  Blogs  •  Is this a part of “everyday”  business acCviCes?  •  Bloggers  •  Pictures uploaded   •  Could we work without it?  •  Personal photos updated   •  Quality vs. quanCty  •  New files uploaded  •  User registraCons  •  Lurker staCsCcs  •  Visitors and repeat visitors  #e2conf30 
  • 27. Thank you  •  Peter Kim  •  Jamie Pappas  –  me@beingpeterkim.com  –  pappas_jamie@emc.com  –  512‐364‐0046  –  jamiepappas.typepad.com  –  www.beingpeterkim.com  •  Joan Dimicco  •  Patricia Romeo  –  joan.dimicco@us.ibm.com  –  promeo@deloiAe.com  –  www.joandimicco.com  –  513‐624‐7292  #e2conf30 
  • 28. Lessons Learned From   Internal Communi2es  Comparison of features and  funcConality  #e2conf30 
  • 29. Tools to Connect  Beehive D Street EMC|ONE User Generated Communities No Yes Yes Blogs No Yes  Yes Guestbook or Wall Yes Yes No Colleagues or Friends Yes Yes Yes Enhanced Search Yes Yes Yes Wiki No No Yes Chat No No No Discussions Yes Yes Customizable User Profiles Yes Yes #e2conf30 
  • 30. Profile InformaCon to Share  Beehive D Street EMC|ONE Professional Photo YES – System generated YES – User & system generated YES – User generated Title, Location & Contact Data YES – System generated YES – System generated YES – User generated Resume No No No Reporting Relationships No YES – User generated No Publications & Content No YES – User generated YES – User generated Bookmarks or links YES – User generated YES – User generated Not yet, but coming soon Background & Experience YES – User generated YES – User generated YES – User generated Favorites YES – User generated YES – User generated No Photo Album YES – User generated YES – User generated No Industry/Sector Data No YES – System generated YES – User generated Service Area /Line No YES – System generated YES – User generated Education & Work History YES – User generated YES – User generated YES – User generated Skills & Languages YES – User generated Languages only – System generated YES – User generated Tenure YES – User generated YES – System generated YES – User generated YES – Communities are user Community Memberships YES – User generated YES – User generated generated, Groups are system generated #e2conf30 

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