Curated Identity Pyramid

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Behavioural Economics explanation of the real reasons why people buy products. For use as a checklist in your branding and social media.

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Curated Identity Pyramid

  1. 1. CURATED IDENTITY Your brand messages andIdentity curation social media need tobenefits address the three main types of behavioural Identity motivation.Social signallingbenefits SocialFunctionalproductbenefits Functional Peter Thomson

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