Designing for Community asthe Source of CareCo-creating Care where it happens                                          Pet...
Design for Care:                              designforcare.com Innovations in Healthcare Experience                    @d...
Copyright © 2012, Peter Jones
Real care occurs in-place, a                    community we share with others.       Caring requires knowing, trust, pati...
Schools of Design Thinking in Healthcare           •     User Experience / IxD / IA           •     Service Design        ...
Copyright © 2012, Peter Jones
SERVICE   7Copyright © 2012, Peter Jones
A Healthcare Revolution?   Two trends are preparing ux for what’s next :   • Tech - Mobile & Health 2.0   • Social - ePati...
What’s your Possibility?   • Choose your Context         Consumer Health         Care Practice         Healthcare Organiza...
Copyright © 2012, Peter Jones
People are health-seekers           A health-seeking journey occurs over a lifetime, a continuity           that proceeds ...
Design more for value demandLess for failure demand• From systems perspective,  disease focus is intervention• Patient con...
Copyright © 2012, Peter Jones
Where does Health Live?Copyright © 2012, Peter Jones
Where does Health Live?           Dis-eases emerge from so many factors …           Can we design for:           •     Hom...
Copyright © 2012, Peter Jones
How does identity change as a patient?Copyright © 2012, Peter Jones
Copyright © 2012, Peter Jones
Copyright © 2012, Peter Jones
Copyright © 2012, Peter Jones
Copyright © 2012, Peter Jones
Can we distribute care resources                                among different points of connection?Copyright © 2012, Pet...
Copyright © 2012, Peter Jones
•   Person-Family                                •   Person-Community                                •   Patient-Patient  ...
Design skillsets in healthcare Community “All 4 at once” D3.0 & 4.0 require power tools of systems & collaboration. Transf...
Healthcare Design Contexts in …         Community engagement         Healthcare networks         Public health - Preventio...
D3 & D4Atrial Fibrillation CareMany health services treat chronic &complex illness as exceptions. Patients fallbetween the...
Atrial Fibrillation System Redesign                                The improvement of individual experience is            ...
Community Design        Research Concept           OCAD University Toronto           Strategic Foresight & Innovation     ...
1st place Rotman Design Challenge                                Mayo Clinic                                The United Sta...
Living communities are co-creative.                                                                • P2P network & service...
Understanding the design moment  The Experience of                                                                        ...
Prepare a mother for the emotional and       Offer safe, unbiased, emotional support and  physical challenges ahead to ens...
MAYO MOM                 Facilitate Connection                Connection                              NEW MOMCopyrightRyan...
How do we design for healthy communities?                                                              D4.0 design        ...
Copyright © 2012, Peter Jones
Thank you.                                @redesign          @designforcare                                designforcare.c...
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Medlove 2012 Berlin: Design for Community Care

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Medlove 2012 Berlin: Design for Community Care

  1. 1. Designing for Community asthe Source of CareCo-creating Care where it happens Peter Jones Redesign Research OCAD University, TorontoCopyright © 2012, Peter Jones
  2. 2. Design for Care: designforcare.com Innovations in Healthcare Experience @designforcare “What if Design was designed as Rethinking Care a care profession?” And if … 1. Design as Caregiving 2. Co-Creating Care Healthcare as systems of services 3. Seeking Health Enabling those who serve people Rethinking Patients seeking care: Health practice & 4. Design for Patient Agency care organizations. 5. Patient-Centered Care Service • People not patients. Rethinking Care Systems • Systemic, touches every sector 6. Innovating Points of Care • Cases, Methods, Experiences 7. Designing Healthy Information Technology 8. Systemic Design in Healthcare Innovation 9. Futures in Service InnovationCopyright © 2012, Peter Jones
  3. 3. Copyright © 2012, Peter Jones
  4. 4. Real care occurs in-place, a community we share with others. Caring requires knowing, trust, patience, humility, honesty, & the primacy of life’s rhythms. “… there must also be developmental change on the other as a result of what I do; I must actually help the other grow.” M MayerhoffCopyright © 2012, Peter Jones
  5. 5. Schools of Design Thinking in Healthcare • User Experience / IxD / IA • Service Design • Evidence-Based Design • Environmental Design • Participatory Design • Generative Design • Radical Innovation • We tend to forget – Sociotechnical systemsCopyright © 2012, Peter Jones
  6. 6. Copyright © 2012, Peter Jones
  7. 7. SERVICE 7Copyright © 2012, Peter Jones
  8. 8. A Healthcare Revolution? Two trends are preparing ux for what’s next : • Tech - Mobile & Health 2.0 • Social - ePatient & patient-centered • Our investment matters The way we design for care now defines our fieldCopyright © 2012, Peter Jones
  9. 9. What’s your Possibility? • Choose your Context Consumer Health Care Practice Healthcare Organizations Education, Policy & Institutions • From designing services to co-creating careCopyright © 2012, Peter Jones
  10. 10. Copyright © 2012, Peter Jones
  11. 11. People are health-seekers A health-seeking journey occurs over a lifetime, a continuity that proceeds through youth, adulthood, & older age.Copyright © 2012, Peter Jones
  12. 12. Design more for value demandLess for failure demand• From systems perspective, disease focus is intervention• Patient context is temporary• Prevention, adherence, & continuityCopyright © 2012, Peter Jones
  13. 13. Copyright © 2012, Peter Jones
  14. 14. Where does Health Live?Copyright © 2012, Peter Jones
  15. 15. Where does Health Live? Dis-eases emerge from so many factors … Can we design for: • Home conditions • Connectedness - Friends & family circles - • Autonomy, mobility & communications • Neighborhood, safety, food supply • = communityCopyright © 2012, Peter Jones
  16. 16. Copyright © 2012, Peter Jones
  17. 17. How does identity change as a patient?Copyright © 2012, Peter Jones
  18. 18. Copyright © 2012, Peter Jones
  19. 19. Copyright © 2012, Peter Jones
  20. 20. Copyright © 2012, Peter Jones
  21. 21. Copyright © 2012, Peter Jones
  22. 22. Can we distribute care resources among different points of connection?Copyright © 2012, Peter Jones
  23. 23. Copyright © 2012, Peter Jones
  24. 24. • Person-Family • Person-Community • Patient-Patient • Patient-Providers • Providers-CommunityCopyright © 2012, Peter Jones
  25. 25. Design skillsets in healthcare Community “All 4 at once” D3.0 & 4.0 require power tools of systems & collaboration. Transfer down: - Sensemaking mindset - Stakeholders - Reframing power - AdjacencyCopyright © 2012, Peter Jones Adapted from Humantific with permission
  26. 26. Healthcare Design Contexts in … Community engagement Healthcare networks Public health - PreventionD3.0 & 4.0 “Changemaking” Policy development Transforming educationPower tools are necessary:- Systemic design approaches. Clinical practices for complex care- Multi-stakeholder collaboration. New organizational modes- Participatory research.- StrategicRedesigning business models innovation. Service systems- Design of practice & service. Clinical educationCopyright © 2012, Peter Jones
  27. 27. D3 & D4Atrial Fibrillation CareMany health services treat chronic &complex illness as exceptions. Patients fallbetween the cracks & are shuttled around,getting fragmented care. By not adapting tothe changing reality of the chronicdemographic, costs rise as hospitals increasetheir exception cases. Copyright © 2012, Peter Jones Morra, et al (2010). Reconnecting the pieces to optimize care in Atrial Fibrillation in Ontario.
  28. 28. Atrial Fibrillation System Redesign The improvement of individual experience is an effect in healthcare. Nice but not systemic. Redesign institutional practices & business models. 28Copyright © 2012, Peter Jones
  29. 29. Community Design Research Concept OCAD University Toronto Strategic Foresight & Innovation Winning team, 2011 Rotman Design Challenge Mayo Mom Service Design Concept Martin Ryan, Jen Chow, Jessica Mills, Josina Vink, Phouphet SihavongCopyright © 2012, Peter Jones
  30. 30. 1st place Rotman Design Challenge Mayo Clinic The United States has one of the lowest rates of breastfeeding of any country in the developed world. Only 13% of children are exclusively breastfed for the first 6 months. Correlated with fewer infections, illnesses, & diseases, such as asthma, diabetes and obesity. If 90% of U.S. babies were breastfed for 6 months, save $13 billion /yearCopyright © 2012, Peter Jones
  31. 31. Living communities are co-creative. • P2P network & service • Simple & decentralized • Enduring connectionsMDes Strategic Peter Jones & Innovation Copyright © 2012, Foresight © 2011 Ryan, et al.
  32. 32. Understanding the design moment The Experience of Human-centered Breastfeeding Intervention Research Design Research Design Understanding phase Expert interviews Expert interviews Midwife Lactation Consultant “The Latch” Sociologist Child Life Specialist Moment of Anthropologist Wellness Moms In-depth interviews with Moms & Dads mothers focused on the In-depth interviews moment of intervention.© 2011 Ryan, et al.Peter Jones Copyright © 2012,
  33. 33. Prepare a mother for the emotional and Offer safe, unbiased, emotional support and physical challenges ahead to ensure ingoing positive reinforcement during the “latch assumption is not that “it comes naturally” experience” when it is needed mostCopyright © 2012,al.© 2011 Ryan, et Peter Jones
  34. 34. MAYO MOM Facilitate Connection Connection NEW MOMCopyrightRyan, et al. Jones© 2011 © 2012, Peter
  35. 35. How do we design for healthy communities? D4.0 design research skills Co-creative for Social Systems Complex – all 4 Trans-disciplinary Not-radical InnovationCopyright © 2012, Peter Jones
  36. 36. Copyright © 2012, Peter Jones
  37. 37. Thank you. @redesign @designforcare designforcare.com designdialogues.com redesignresearch.com Strategic Innovation Lab OCAD University Toronto Strategic Foresight & InnovationCopyright © 2012, Peter Jones
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