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Australian trends ASB

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Small Business Internet Marketing by http://www.localentrepreneur.com.au

Small Business Internet Marketing by http://www.localentrepreneur.com.au


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  • 1. Local Trends AustraliaInsert Date Here
  • 2. TRENDS 1. Antioxidant scoring – A growing number of people who are grasping the idea that the more antioxidants you consume the healthier you will be 2. Positive nation – The power of the feel good factor appeals to shoppers fed up with doom and gloom. 3. Just a handful of ingredients – Simple home cooking with just a handful of ingredients is best. 4. Official foodies – Being a foodie becomes trend 5. Quality and price – consumers are rediscovering the true meaning of value, not necessarily cheaper prices, but quality. 6. Sustainability trend sustained 7. Going veggie for the environment but still craving meat - meat flavours will be more prominent to compensate. 8. Fibre focus - Consumers still eat way below the recommended level of fibreInsert one sentence summary about each slide or local call to action eg. “Canada’s favourite food company”
  • 3. Trends1. Simplified and local food - The use of less ingredients, naturally produced and locally produced food.2. Small households, big convenience need and portion control3. Ethnic foods – more Mexican and African• Digestive health – a mega-trend moves beyond the tipping point• An intrinsic health benefit that’s also convenient• Feel the benefit – the most powerful marketing message• Energy – a world of untapped opportunities• Fruit and superfruit – the future of food and health• Antioxidants – big in America, dead in Europe?• Weight management• Healthy snacking• Bones and movement• Putting in “good” additives instead of taking out nasty ones – now in restaurants as well as the home - omega-3 and plant sterols, antioxidants and probiotics
  • 4. Trends1. Keeping it Real – a return to basic ingredients. Simple, clean, cheap & sustainable home cooking.2. Food Vetting - people are asking where their food comes from.3. Mainstreaming Sustainability - In 2010 we’ll see people and companies becoming sustainable for authentic reasons; they are doing it to make a difference.4. Food with Benefits - Expect food to have nutrients added or have the word “free5. Sustainability6. Nutritionally balanced children’s dishes7. Half-portions/smaller portion for a smaller price8. Farm/estate-branded ingredients9. Gluten-free/food allergy conscious
  • 5. Global trends a top 15• Digestive Health – a mega trend• An intrinsic health benefit that’s convenient• Feel the benefit-the most powerful marjketing message• Energy-a world of untapped opportunities• Fruit and Super fruit-the future of good health• Antioxydants-big in America dead in Europe• Weight management portion control• Healthy snacking• Packaging and Premiumisation• Bones and Movement
  • 6. Global trends contd• Grains Oats Barley• Omega 3 a fresh start• Immunity –a claim hard to justify• Cholesterol lowering Kids Nutrition