April 2006 Managing Generation Y  Julie Bromley National Training and Human Resources Manager The Power of Partnerships
 
 
<ul><li>Generation Y is now Australia’s largest demographic , representing 4.67  </li></ul><ul><li>million Australians </l...
<ul><li>Missed Sales & Business Opportunities </li></ul><ul><li>Your business success depends on the team representing you...
Million $$$ Questions Generation Y  ?  Who are they are what do they want ?  ?  How can I attract them to my brand ? ?  Ho...
 
 
 
Who are Generation Y? Street smart Aware Lifestyle centred Informal Independently dependant Tech Savvy Stimulus junkies Sc...
What do they want ? <ul><li>Work with purpose and meaning  </li></ul><ul><li>To feel important </li></ul><ul><li>Promotion...
How can I attract them to my business or brand Focus on the outcomes  (Remember the WIIFM) Communicate your success storie...
Borrow from the big guys ...
Managing Gen Y to help your bottom line Develop a culture where they feel valued, can learn, influence outcomes and experi...
A RFG Perspective –  Getting Gen Y involved and motivated
Introducing RIOT  (RFG Information & Online Training) <ul><li>Brand specific online training platform that hits  </li></ul...
The Power of Partnerships Structured training where the learner controls to pace
Different learning methods
In-store training tools, coaching sessions, staff blogs
DK and Coffee – A Gen Y Success Story <ul><li>  Accredited over 250 qualified baristas and 636 qualified coffee makers in ...
Give Gen Y a reason to stay <ul><li>Make hot buttons a focus </li></ul><ul><li>Be flexible, allow for differences and reme...
Know your People Scorecard <ul><li>Do you have staff that under-perform ? </li></ul><ul><li>How many team members are  you...
Generation Y are a deciding factor on  your  bottom line - now and in the future
Thank You
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Asb conference gen y v2

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Asb conference gen y v2

  1. 1. April 2006 Managing Generation Y Julie Bromley National Training and Human Resources Manager The Power of Partnerships
  2. 4. <ul><li>Generation Y is now Australia’s largest demographic , representing 4.67 </li></ul><ul><li>million Australians </li></ul><ul><li>70% of Aussie hospitality workers are Generation Y </li></ul><ul><li>80% of RFG Franchisees employ 8 – 20 staff at any given time </li></ul><ul><li>That means over 12,000 Gen Y staff are in our stores right now creating our </li></ul><ul><li>customer experience and influencing our sales and business growth </li></ul>The Changing Australian Workforce Generation Born Age Formative Influences Baby Boomers 1946 – 1964 47 – 65 years Into of TV, cold war, Vietnam war, rock and roll, decimal currency launch Generation X 1965 – 1981 30 – 46 years AIDS, launch of POC, single-parent families, multi-culturalism, company down sizing Generation Y 1982 – 2000 11 – 29 years Internet, cable TV, globalism, September 11, environmentalism Facebook, Generation Z
  3. 5. <ul><li>Missed Sales & Business Opportunities </li></ul><ul><li>Your business success depends on the team representing you </li></ul><ul><li>Your people help differentiate your business from the competition </li></ul><ul><li>Well trained staff recognise opportunities to grow sales </li></ul><ul><li>Staff who care about the business minimise costs </li></ul><ul><li>Product & service innovation usually comes from the shop floor </li></ul><ul><li>Unhappy staff under-perform </li></ul><ul><li>Happy staff work harder, faster, longer and with a smile ! </li></ul><ul><li>Turnover – The Hidden Cost </li></ul><ul><li>Team member turnover costs your business money </li></ul><ul><li>Recruitment costs & training </li></ul><ul><li>Lost productivity </li></ul><ul><li>Missed sales </li></ul><ul><li>Business confusion and Franchisee stress </li></ul><ul><li>Before unhappy team members leave, performance goes down & absenteeism often increases </li></ul><ul><li>Turnover is inevitable. </li></ul><ul><li>Turnover higher than Franchisees in similar circumstances is not </li></ul>Your Gen Y Team – Can you afford not to care?
  4. 6. Million $$$ Questions Generation Y ? Who are they are what do they want ? ? How can I attract them to my brand ? ? How do I manage them to help my bottom line? ? What can I do to keep them ?
  5. 10. Who are Generation Y? Street smart Aware Lifestyle centred Informal Independently dependant Tech Savvy Stimulus junkies Sceptical Impatient
  6. 11. What do they want ? <ul><li>Work with purpose and meaning </li></ul><ul><li>To feel important </li></ul><ul><li>Promotional opportunity </li></ul><ul><li>New challenges and experiences </li></ul><ul><li>Fair compensation </li></ul><ul><li>Increased employability </li></ul><ul><li>Individuality & creativity </li></ul><ul><li>Flexibility & ethical operation </li></ul><ul><li>To belong & be engaged </li></ul><ul><li>Passion and optimism </li></ul><ul><li>Modern & edgy </li></ul><ul><li>Empowerment </li></ul><ul><li>Mentored not directed </li></ul><ul><li>Fairness </li></ul><ul><li>Recognition </li></ul><ul><li>Personal connection </li></ul><ul><li>Involved and valued </li></ul><ul><li>Competency </li></ul>From a Job From a Boss
  7. 12. How can I attract them to my business or brand Focus on the outcomes (Remember the WIIFM) Communicate your success stories Pay attention to your workplace culture Live up to your promises Be aware of what the competition is doing (don’t be afraid to borrow!) Go where the talent is
  8. 13. Borrow from the big guys ...
  9. 14. Managing Gen Y to help your bottom line Develop a culture where they feel valued, can learn, influence outcomes and experience flexibility Explain why Create a connection Have systems to reduce micro-managing Develop a team identity Reward loyalty Be pragmatic
  10. 15. A RFG Perspective – Getting Gen Y involved and motivated
  11. 16. Introducing RIOT (RFG Information & Online Training) <ul><li>Brand specific online training platform that hits </li></ul><ul><li>the Gen Y hotspots </li></ul><ul><li>Better, faster, cheaper than paper or one on one methods </li></ul><ul><li>Employees access any time </li></ul><ul><li>Helps build a community and increases communication </li></ul><ul><li>Learners progress at their own speed and revise material to refresh their skills </li></ul><ul><li>Ideal for a high turnover / casualised workforces </li></ul><ul><li>11,485 people engaged in RIOT training across our brands </li></ul><ul><li>Over 100,000 hours of brand training in 7 months that was previously not happening </li></ul>
  12. 17. The Power of Partnerships Structured training where the learner controls to pace
  13. 18. Different learning methods
  14. 19. In-store training tools, coaching sessions, staff blogs
  15. 20. DK and Coffee – A Gen Y Success Story <ul><li>  Accredited over 250 qualified baristas and 636 qualified coffee makers in under 12 months </li></ul><ul><li>Royal Bean sales volume increase of 9% </li></ul><ul><li>Stimulated a poor performing category, improving profitability </li></ul><ul><li>Created a coffee culture and an expanding customer base </li></ul>
  16. 21. Give Gen Y a reason to stay <ul><li>Make hot buttons a focus </li></ul><ul><li>Be flexible, allow for differences and remember that their not you </li></ul><ul><li>Focus on the good rather than the bad </li></ul><ul><li>Help people achieve what they want </li></ul><ul><li>Don’t take success for granted </li></ul>
  17. 22. Know your People Scorecard <ul><li>Do you have staff that under-perform ? </li></ul><ul><li>How many team members are you turning over? </li></ul><ul><li>What are ….. </li></ul><ul><li>Your results vs industry average </li></ul><ul><li>Your results vs region </li></ul><ul><li>What is your store trend </li></ul><ul><li>Why did the team members actually leave? </li></ul><ul><li>Are we learning from our past turnover experience? </li></ul>
  18. 23. Generation Y are a deciding factor on your bottom line - now and in the future
  19. 24. Thank You

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