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Data Marketing Show 2010 Lead Marketing

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Lead Marketing: Lead Generation for Direct Marketers. A must for all marketers wanting to discover the secrets of effective online lead generation

Lead Marketing: Lead Generation for Direct Marketers. A must for all marketers wanting to discover the secrets of effective online lead generation

Published in: Business, News & Politics

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  • 8 steps once the lead is received, No. 1
  • Transcript

    • 1. Lead Marketing:
      Lead Generation for Direct Marketers
    • 2. Agenda
    • 3. Lead Generation - Unfair Reputation...
    • 4. Evolving market...
      Competition
      sites
      Lead Gen
      Networks
      Social &
      Contextual
      Leads
      Lifestyle
      surveys
      Integrated
      Lead Marketing
    • 5. Why Lead Marketing?
      Lead Marketing is the data-driven science of:
      Generating
      Qualifying
      Contacting
      Converting
      … consumers who’ve requested info. on a product or service.
      In other words...
      The application of direct marketing to lead generation
    • 6. Lead Marketing Solution
    • 7. Lead Generators
    • 8. Marketers
    • 9. Lead Marketing Metrics (CPx)
    • 10. Pricing
      Home Insurance - £75 CPA x 1% conv. = 75p per lead
    • 11. Volume & Quality
    • 12. How to measure quality
    • 13. Lead Marketing Publishers
    • 14. Lead Marketing Channels – Co-reg
      • Co-registration – 100’s of reputablesites
      • 15. 100% opted-in to receiveoffers
      • 16. Non-incentive or incentivised registration
      • 17. Highly flexible and v. targeted
      • 18. White-label networks attract non-prizedraw profile
    • Lead Marketing Channels - Email
      • 100’s of Email lists on CPL
      • 19. Quick batches of volume
      • 20. Responsive leads
      • 21. More engaged consumer
      • 22. Perfectwhen timing is crucial
    • Lead Marketing Channels - Display
      • Avail. on CPL basis
      • 23. Data capture ads/Banner to micro-site
      • 24. IASH approvedclosednetworks
      • 25. Halo brandingeffect
      • 26. Consistent highquality
    • Lead Marketing Channels - Postal
      • Survey formats:
      • 27. Postal Surveys
      • 28. Catalogues
      • 29. Brochure requests
      • 30. Carddecks all on CPL basis
      • 31. Responsesdelivereddaily/weekly
      • 32. Consistent response over large volumes
    • Lead Marketing Channels - Telephone
      • Fresh, recent & very phone responsive
      • 33. Leads delivered daily/weekly
      • 34. Several large quality providers
    • Lead Marketing Funnel
      Prospects
      Opted-in Leads
      Validated Leads
      Responsive
      Leads
      Customers
    • 35. Technology – (Post) String Theory!
      A piece of coding that changed face of lead gen forever...
      http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85
      http://funnel.co.uk/leadsmg_ad=71&site_id=64&title=Mr&gender=male&first_name=moshe&last_name=baruch&address1=48+LOndon&address2=48+LOndon&address3=48+LOndon&town=londonderry&county=Greater+London&email_address=jopa2103%0gmail%2Ecom&postcode=WC2E+9RZ&date_of_birth=01/02/1973&telephone_number=0565656666&dps=04/08/201009:37:56&registration_ip=213%2E232%2E93%2E85
    • 36. Tech - Lead Management Options
    • 37. Tech - Lead Flow
    • 38. The need for speed
    • 39. Lead Scoring
    • 40. Case Study – Eon (online co-reg ad)
    • 41. Eon –Email to microsite
    • 42. Eon – Banner ad to micro-site
    • 43. Eon – Postal survey
    • 44. Leads of the Future
    • 45. The 5 Commandments of Lead Marketing
    • 46. Thank you for listening
      http://peterjbell.blogspot.com/
      Blog:
      http://uk.linkedin.com/in/peterjbell
      Linkedin:
      peterjohnbell
      Twitter: