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What’s trending in Digital
                                 Marketing?

Peter Abraham, Director
Econsultancy
peter.abraham...
What we’ll cover
• About us
• What’s not trending
• What is trending
• A look to the future, next 3 years... ooh exciting!
Econsultancy - for those who don’t
 know us...
  We’re a publisher - “gee, media huh, must be in trouble?” er, no!

   Fou...
First…
what’s not trending




| 2
      | 13   | Course Title
What’s not trending
  Your website - ‘Uh oh”

  Shouting messages at your customers - Mass media
 - “sort of... old fash...
What just happened?




| 2
      | 13   | Course Title
Internet, technology and mobile has
 changed our world
    To reach an audience of 50m took:
    Radio 50 years
    TV ...
We’ve become the
“I want/need it now culture”
  Kids under 20 think the internet’s always been here!

  Instant access, ...
Internet becoming a
                necessity.
         Broadband internet last
              thing to go in
            c...
Mobile outpaces
                           Desktop PC
                        Internet adoption.



Source: Mobile Interne...
Loss of Mass Media efficiency




It needs to be more personal stupid
You have to earn it!
You have to earn it!
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
     – Usually cheaper to create
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
     – Usually cheaper to create
    ...
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
     – Usually cheaper to create
    ...
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
     – Usually cheaper to create
    ...
You have to earn it!
  “Earned media” is becoming more effective than
“bought media”
     – Usually cheaper to create
    ...
So what is trending?




| 2
        | Course Title
What’s trending?
What’s trending?
  Mobile web
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
What’s trending?
  Mobile web
  Social media, Social media, Social media, Social...
  Local
  It's about me (and possi...
The here and now...
what we can measure




| 2
       | Course Title
Don’t forget...
Don’t forget...
  Search still dominates
Don’t forget...
  Search still dominates
  Email still effective
Don’t forget...
  Search still dominates
  Email still effective
  Customers will tell you what’s good/useful for them
Don’t forget...
  Search still dominates
  Email still effective
  Customers will tell you what’s good/useful for them
...
Don’t forget...
  Search still dominates
  Email still effective
  Customers will tell you what’s good/useful for them
...
ROI of Digital Channels




Source: Email Marketing Census 2009/2010: in association with Adestra (ESP): Econsultancy.com
Email and SEO
                                                                                                      best R...
Search.
Acquisition.




| 15
       | 13   | Course Title
Search
Bigger and smaller

  Most companies are spending too much - PPC

  Images, sounds, video, social content, maps,
...
Search still key but social gaining




Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-b...
Search still key but social gaining
                   Google: 88 billion per month




Source: http://searchengineland.c...
Search still key but social gaining
                   Google: 88 billion per month
                   Twitter: 19 billi...
Search still key but social gaining
                   Google: 88 billion per month
                   Twitter: 19 billi...
Search still key but social gaining
                   Google: 88 billion per month
                   Twitter: 19 billi...
Search still key but social gaining
                   Google: 88 billion per month
                   Twitter: 19 billi...
Search still key but social gaining
                   Google: 88 billion per month
                   Twitter: 19 billi...
SEO success metrics
                                                 om n
                                               f...
Company objectives via SEO
                                                   om n
                                       ...
PPC success metrics
                                                   om n
                                              ...
Company objectives via PPC
                                                   om n
                                       ...
Keyword price changes elevate
                                                   om n
                                    ...
Company objectives via
    SoMe (Social Media)
                                                   om n
                   ...
Budget shifts to search
                            om n
                          fr io
                        le tat
  ...
Email.
Retention.




| 15
       | 13   | Course Title
Email effective ROI of Digital Channels
                                                   om n
                          ...
Email may be getting MORE relevant
                                                   om n
                               ...
Use Email in a joined up way
  Drive usage of other channels, Engage, Educate and
 Entertain!
  Examples...
Self service - announce other
channels available
                            om n
                          fr io
        ...
More self service...reminders
                             om n
                           fr io
                         ...
Mobile - sms alert in email
                                                 om n
                                        ...
Mobile




Source: http://stylecampaign.com/blog/?p=64
Mobile


                                              Use email to drive
                                                ...
Mobile




Source: http://stylecampaign.com/blog/?p=65
Mobile




                                              Use email to drive
                                              ...
Mobile and local

                            in ion
                         en tat
                       iv en
        ...
Mobile and Social

                            in ion
                         en tat
                       iv en
       ...
Mobile and Social




Source: Cheetahmail Case study
Mobile and Social



                                 Use email to drive
                                    Facebook and
...
Multi-channel

                            in ion
                         en tat
                       iv en
           ...
Social evolution…
from talking…
to listening…
to discussing…
to acting.




| 15
       | 13   | Course Title
Global
             Social Networking
           websites = 830m users
               +20% YoY 10/09


Source: Mobile Inte...
Which of the following business objectives does
your organisation value the most - SoMe?

                                ...
om n
                    fr io
                  le tat
                ab en
              il s
            va re m
     ...
Which business objectives do you as a company
try to impact through SoMe activity?

                               om n
  ...
Which business objectives do you as a company
try to impact through SoMe activity?

                                      ...
Which business objectives do you as a company
try to impact through SoMe activity?

                                      ...
Value by involvement in social media
  • “You only get what you put in” – companies getting the most value out of social m...
Social media sites used for marketing


                                                   om n
                          ...
Social media sites used for marketing
                                                                       Still about
 ...
SoMe spend year on year
                                                   om n
                                          ...
Gross billings attributable to SoMe

                                                   om n
                             ...
Social sites used by companies in
    2010
                                                om n
                          ...
Social sites used by companies in
  2009
                                                   om n
                         ...
Greatest challenges for manage SoMe
                                                   om n
                              ...
SoMe success metrics - client view




Source: Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/re...
Possible benefits to your organisation


                               si on
                             er
            ...
So how do you measure this stuff?
  Still in it’s infancy
Mobile




| 2
         | Course Title
1.19 Billion
   (or 35% of global workforce)
                 Will be mobile
                    by 2013
Source: Sean Ryan...
…the new rule
            is ‘Mobile First’
            in everything…
Source: Google
150 million users
     accessing
     Facebook on
     mobile devices.
Source: http://www.facebook.com/press/info.php?stat...
Mobile to pass PC
     as the main way to
     access the web –
     by 2013?
Source: Gartner Research
Mobile web becoming platform of choice


                               si on
                             er
            ...
Consumers expect transparency


                              si on
                            er
                       ...
Mobile search is important


                               si on
                             er
                        ...
A look to the future...
3 years+




| 2
      | 13   | Course Title
What else can we expect?
• Virtual currency as an add-on to micro-payments - HubCulture
• Triggered alerts to multiple dev...
User generated info in augmented reality
                                            share what you know
Source: This link...
Even more saturation

Source: This links to video on web: http://www.youtube.com/watch?v=fSfKlCmYcLc&feature=related
Thanks for your time
...why not Email your questions to me:
peter.abraham@econsultancy.com

Good resources check the sourc...
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What's-trending-in-digital-marketing

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This presentation provides a concise snapshot about what's trending within established digital channels, such as search and email, but more importantly looks at new and upcoming areas such as social media, mobile and augmented reality.

It was originally a client-side presentation during August 2010 and includes Econsultancy research, charts and diagrams, as well as those from other third-party sources.

Topics explored include:
* The state of media
* The state of marketing
* Planning and organising in a shifting landscape
* Mobile
* Social media
* Micropayments
* Collaboration and content distribution
* Augmented reality
* Search
* Acquisition
* Email
* ROI and measurement

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Transcript of "What's-trending-in-digital-marketing"

  1. 1. What’s trending in Digital Marketing? Peter Abraham, Director Econsultancy peter.abraham@econsultancy.com
  2. 2. What we’ll cover • About us • What’s not trending • What is trending • A look to the future, next 3 years... ooh exciting!
  3. 3. Econsultancy - for those who don’t know us... We’re a publisher - “gee, media huh, must be in trouble?” er, no! Founded 1999, multi-award winning, 90,000 members, for professionals working in digital marketing / e-commerce. Focus on best practice, education, what works / what doesn’t, improving ROI from digital channels. We’ve trained more people in ‘digital’ than any other company or organisation up to Masters MSc. We trended early, but then we should’ve shouldn’t we? Free to paid - 2003 - ‘Freemium’ - some free main paid We like to experiment with our business - Twitter on homepage We’ve got big ears, we always listen first, answer second ‘Really’ listen to your customers, it’s been great for us!
  4. 4. First… what’s not trending | 2 | 13 | Course Title
  5. 5. What’s not trending  Your website - ‘Uh oh”  Shouting messages at your customers - Mass media - “sort of... old fashioned, so yesterday”  Paying for stuff you don't use 100% of - “apps/ micropayments offer cheap new ways to use just what you need”  Silos and walled gardens (portals) - “some can, but for how much longer?”  Individuals as knowledge holders - “think mass”  Gate-keepers - “except those in video games”
  6. 6. What just happened? | 2 | 13 | Course Title
  7. 7. Internet, technology and mobile has changed our world  To reach an audience of 50m took:  Radio 50 years  TV 30 years  Internet 4 years  iPod 3 years  Twitter 2 years We’re now always on, better connected, informed! We’re now used to FREE and OPEN Users assist in both rise and fall of mass reach in short timeframe. Power to the people.
  8. 8. We’ve become the “I want/need it now culture”  Kids under 20 think the internet’s always been here!  Instant access, instant gratification  Wherever I am  24/7  Don’t make me think (read Steve Krug)  We went from fixed to free, very quickly!  Humans are lazy, but you can Help ME help MYSELF
  9. 9. Internet becoming a necessity. Broadband internet last thing to go in consumer survey Source: Mobile Internet Report - Morgan Stanley
  10. 10. Mobile outpaces Desktop PC Internet adoption. Source: Mobile Internet Report - Morgan Stanley
  11. 11. Loss of Mass Media efficiency It needs to be more personal stupid
  12. 12. You have to earn it!
  13. 13. You have to earn it!
  14. 14. You have to earn it! “Earned media” is becoming more effective than “bought media”
  15. 15. You have to earn it! “Earned media” is becoming more effective than “bought media” – Usually cheaper to create
  16. 16. You have to earn it! “Earned media” is becoming more effective than “bought media” – Usually cheaper to create – Distribution online is “free”
  17. 17. You have to earn it! “Earned media” is becoming more effective than “bought media” – Usually cheaper to create – Distribution online is “free” – Word of mouth still the most effective form of marketing so peer-to-peer endorsement the best
  18. 18. You have to earn it! “Earned media” is becoming more effective than “bought media” – Usually cheaper to create – Distribution online is “free” – Word of mouth still the most effective form of marketing so peer-to-peer endorsement the best – Ad skipping technologies (online, TV etc.) mean bought media not being seen
  19. 19. You have to earn it! “Earned media” is becoming more effective than “bought media” – Usually cheaper to create – Distribution online is “free” – Word of mouth still the most effective form of marketing so peer-to-peer endorsement the best – Ad skipping technologies (online, TV etc.) mean bought media not being seen – Earned media = attention = action= links = SEO = ROI/ROA
  20. 20. So what is trending? | 2 | Course Title
  21. 21. What’s trending?
  22. 22. What’s trending?  Mobile web
  23. 23. What’s trending?  Mobile web  Social media, Social media, Social media, Social...
  24. 24. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local
  25. 25. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)
  26. 26. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments
  27. 27. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments  Collaboration and distributed content
  28. 28. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments  Collaboration and distributed content  Engaging and sharing
  29. 29. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments  Collaboration and distributed content  Engaging and sharing  Cloud vs Cached (and both together)
  30. 30. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments  Collaboration and distributed content  Engaging and sharing  Cloud vs Cached (and both together)  Micro media - more personal interaction
  31. 31. What’s trending?  Mobile web  Social media, Social media, Social media, Social...  Local  It's about me (and possibly me as a brand)  Apps and Micropayments  Collaboration and distributed content  Engaging and sharing  Cloud vs Cached (and both together)  Micro media - more personal interaction  Layered content and APIs (Augmented reality)
  32. 32. The here and now... what we can measure | 2 | Course Title
  33. 33. Don’t forget...
  34. 34. Don’t forget...  Search still dominates
  35. 35. Don’t forget...  Search still dominates  Email still effective
  36. 36. Don’t forget...  Search still dominates  Email still effective  Customers will tell you what’s good/useful for them
  37. 37. Don’t forget...  Search still dominates  Email still effective  Customers will tell you what’s good/useful for them  Attention - harder to achieve as we move forward
  38. 38. Don’t forget...  Search still dominates  Email still effective  Customers will tell you what’s good/useful for them  Attention - harder to achieve as we move forward  ‘Joined up’ marketing is the new 800lb ‘guerilla’ in the room (think Guerilla not Gorilla tactics)
  39. 39. ROI of Digital Channels Source: Email Marketing Census 2009/2010: in association with Adestra (ESP): Econsultancy.com
  40. 40. Email and SEO best ROI ROI of Digital Channels PPC Down 9% Social up 4% Mobile up 7% Source: Email Marketing Census 2009/2010: in association with Adestra (ESP): Econsultancy.com
  41. 41. Search. Acquisition. | 15 | 13 | Course Title
  42. 42. Search Bigger and smaller  Most companies are spending too much - PPC  Images, sounds, video, social content, maps, augmentations, etc. - SEO  Facebook search opens up? - Social/SEO
  43. 43. Search still key but social gaining Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  44. 44. Search still key but social gaining  Google: 88 billion per month Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  45. 45. Search still key but social gaining  Google: 88 billion per month  Twitter: 19 billion per month Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  46. 46. Search still key but social gaining  Google: 88 billion per month  Twitter: 19 billion per month  Yahoo: 9.4 billion per month Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  47. 47. Search still key but social gaining  Google: 88 billion per month  Twitter: 19 billion per month  Yahoo: 9.4 billion per month  Bing: 4.1 billion per month Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  48. 48. Search still key but social gaining  Google: 88 billion per month  Twitter: 19 billion per month  Yahoo: 9.4 billion per month  Bing: 4.1 billion per month  Facebook? Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  49. 49. Search still key but social gaining  Google: 88 billion per month  Twitter: 19 billion per month  Yahoo: 9.4 billion per month  Bing: 4.1 billion per month  Facebook?  YouTube - next biggest search engine? Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  50. 50. SEO success metrics om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy-UK-search-engine-marketing-benchmark-report-2009-1.pdf
  51. 51. Company objectives via SEO om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  52. 52. PPC success metrics om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  53. 53. Company objectives via PPC om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  54. 54. Keyword price changes elevate om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  55. 55. Company objectives via SoMe (Social Media) om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  56. 56. Budget shifts to search om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source:Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  57. 57. Email. Retention. | 15 | 13 | Course Title
  58. 58. Email effective ROI of Digital Channels om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / Adestra Email Marketing Census 2010 http://econsultancy.com/reports/email-census
  59. 59. Email may be getting MORE relevant om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: How We Shop in 2010: Habits and Motivates of Consumers http://econsultancy.com/reports/habits-and-motivations-of-consumers
  60. 60. Use Email in a joined up way  Drive usage of other channels, Engage, Educate and Entertain!  Examples...
  61. 61. Self service - announce other channels available om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at
  62. 62. More self service...reminders om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Gives you an excuse to bring them back
  63. 63. Mobile - sms alert in email om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Smith-Harmon_Retail_Email_Guide_to_Multichannel_Engagement.pdf
  64. 64. Mobile Source: http://stylecampaign.com/blog/?p=64
  65. 65. Mobile Use email to drive SMS traffic Source: http://stylecampaign.com/blog/?p=64
  66. 66. Mobile Source: http://stylecampaign.com/blog/?p=65
  67. 67. Mobile Use email to drive app usage/traffic Source: http://stylecampaign.com/blog/?p=65
  68. 68. Mobile and local in ion en tat iv en g s es re m pl f p o am n o cy.c ex io an re ers ult o v M ll ns fu Eco at
  69. 69. Mobile and Social in ion en tat iv en g s es re m pl f p o am n o cy.c ex io an re ers ult o v M ll ns fu Eco at
  70. 70. Mobile and Social Source: Cheetahmail Case study
  71. 71. Mobile and Social Use email to drive Facebook and footfall traffic Source: Cheetahmail Case study
  72. 72. Multi-channel in ion en tat iv en g s es re m pl f p o am n o cy.c ex io an re ers ult o v M ll ns fu Eco at
  73. 73. Social evolution… from talking… to listening… to discussing… to acting. | 15 | 13 | Course Title
  74. 74. Global Social Networking websites = 830m users +20% YoY 10/09 Source: Mobile Internet Report - Morgan Stanley
  75. 75. Which of the following business objectives does your organisation value the most - SoMe? om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / OMS Value of Social Media Report
  76. 76. om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / OMS Value of Social Media Report
  77. 77. Which business objectives do you as a company try to impact through SoMe activity? om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / OMS Value of Social Media Report
  78. 78. Which business objectives do you as a company try to impact through SoMe activity? om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / OMS Value of Social Media Report • Social media is typically used to impact softer brand-related business objectives.
  79. 79. Which business objectives do you as a company try to impact through SoMe activity? om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / OMS Value of Social Media Report • Social media is typically used to impact softer brand-related business objectives. • Companies are most likely to try to impact increased traffic through social media, though traffic is not among the most valued business goals (previous slide).
  80. 80. Value by involvement in social media • “You only get what you put in” – companies getting the most value out of social media are heavily involved in the medium. • Only 1% of companies who are heavily involved in social media say that they have gained no real value from the channel. om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / bigmouthmedia Social Media and Online PR Report
  81. 81. Social media sites used for marketing om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / Guava UK Search Marketing Benchmark Report
  82. 82. Social media sites used for marketing Still about reach though om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / Guava UK Search Marketing Benchmark Report
  83. 83. SoMe spend year on year om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / Guava UK Search Marketing Benchmark Report
  84. 84. Gross billings attributable to SoMe om n fr io le tat lab en ai es av pr s f at o y.c om st on nc se rsi lta he ve su T ll fu Ec on at Source: Econsultancy / Guava UK Search Marketing Benchmark Report
  85. 85. Social sites used by companies in 2010 om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / Guava UK Search Marketing Benchmark Report
  86. 86. Social sites used by companies in 2009 om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: SEMPO State of Search Engine Marketing Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  87. 87. Greatest challenges for manage SoMe om n fr io le tat ab en il s va re m a p ts of .co ta n s o cy se rsi ltan he ve su T ll fu Ec on at Source: Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  88. 88. SoMe success metrics - client view Source: Econsultancy / SEMPO State of Search Report 2010 http://econsultancy.com/reports/sempo-state-of-search
  89. 89. Possible benefits to your organisation si on er lv ul t f in n a ail tio om et ta .c d n cy re se an o re lt M p f nsu o o Ec
  90. 90. So how do you measure this stuff?  Still in it’s infancy
  91. 91. Mobile | 2 | Course Title
  92. 92. 1.19 Billion (or 35% of global workforce) Will be mobile by 2013 Source: Sean Ryan, research analyst for IDC's Mobile Enterprise group.
  93. 93. …the new rule is ‘Mobile First’ in everything… Source: Google
  94. 94. 150 million users accessing Facebook on mobile devices. Source: http://www.facebook.com/press/info.php?statistics
  95. 95. Mobile to pass PC as the main way to access the web – by 2013? Source: Gartner Research
  96. 96. Mobile web becoming platform of choice si on er lv ul t f in n a ail tio om et ta .c d n cy re se an o re lt M p f nsu o o Ec
  97. 97. Consumers expect transparency si on er lv ul t f in n a ail tio om et ta .c d n cy re se an o re lt M p f nsu o o Ec
  98. 98. Mobile search is important si on er lv ul t f in n a ail tio om et ta .c d n cy re se an o re lt M p f nsu o o Ec
  99. 99. A look to the future... 3 years+ | 2 | 13 | Course Title
  100. 100. What else can we expect? • Virtual currency as an add-on to micro-payments - HubCulture • Triggered alerts to multiple devices based on time, location, history, usage, • Data points/motion censors collecting info about you constantly • Your data in exchange for *benefits* or *doing stuff* that’s not seen as openly promotional • Asking extended networks for advice • More distributed and decentralised • Your data transferable - streaming or dumped intelligently depending on on time, location, history, usage, • New behaviour due to exposure to tools and new ways of getting stuff (done) • We’ll always be in Beta! • Filters - to reduce info overload - personalisation is the key • Micro - Revenue sharing • Multi-tasking through automation - touch, location, text and voice • ...What will you be doing?
  101. 101. User generated info in augmented reality share what you know Source: This links to video on web: http://www.youtube.com/watch?v=Y4MfQ8xehME&feature=related
  102. 102. Even more saturation Source: This links to video on web: http://www.youtube.com/watch?v=fSfKlCmYcLc&feature=related
  103. 103. Thanks for your time ...why not Email your questions to me: peter.abraham@econsultancy.com Good resources check the sources (links on slides) or visit Econsultancy.com. Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce. Our hub has 90,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking. For the last 10 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation. Join Econsultancy today at http://econsultancy.com.
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