Sustainability as a business model
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Sustainability as a business model

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This presentation is from a workshop for Transition Towns, Kerikeri, New Zealand, 21/09/2010.

This presentation is from a workshop for Transition Towns, Kerikeri, New Zealand, 21/09/2010.
The workshop explores sustainability as a business model.

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    Sustainability as a business model Sustainability as a business model Presentation Transcript

    • Sustainabilitythe new business model
    • Resource depletion
      Resource needs by 2020
      Resource needs by 2030
      “This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.”
      John elkington, The Power of Unreasonable People, p.185
    • Inequity
      The richest 2% of adults own more than half global wealth.
      What is the impact of this information? How do you feel about our world?
    • Sustainability
      – living in ways that don’t compromise future generations
      – “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community”
      • Jeremy Riftkin, The Empathic Civilisation
    • Sustainability
      prosperity and equity
      vibrant unified communities
      environmental stewardship
      How confident are you that we can achieve this?
    • behaviour
      (what we say and do)
      beliefs
      attitudes
      perceptions
      values
      capabilities
      adapted from Sue Knight,NLP at Work
      image from: http://www.atam.org/OctoberSurprises.html
    • Bridging perceptual gaps
    • aspires to sustainability
      appreciates diverse efforts and approaches
      thinks vegans oppress vegetables – belongs to VHEMT
      cares only for profit – would sell grandmother’s kidneys
    • Where are you placed?
      If you regard yourself as a business person:
      Where do you sit on the business continuum?
      Where do think sustainability advocates sit (on average)
      If you regard yourself as a sustainability advocate:
      Where do you sit on the sustainability continuum?
      Where do think business people sit (on average)
    • How SuperCorps are Changing the Workforce and the World
      Rosabeth Moss Kanter (Harvard Video Ideacast)
    • Sustainable businesses generate solutions for the betterment of mankind.
    • Sustainability…
      as innovation
      “.. as processes of value creation and securing competitive advantage”
      C.K. Prahalad
      “In the U.S. we have a whole buch of legacy systems and legacy thinking”.
      C.K. Prahalad
    • CK Prahald’s Agenda for the Future of Humanity
      Thinkers 50
    • Shai Agassi’s bold plan for electric cars - TED
      Better Place
    • World investments in cleantech
      source: http://www.smartplanet.com/business/blog/smart-takes/seven-renewable-energy-targets-for-2020/8471/
    • BBC News Interview with James Brett
    • Muhammad Yunus – The Social Business Model (Fora TV)
      “Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”.
      Building Social Business, p.5
    • I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal. I predict they will do it – and that the result may sometime revolutionize food packaging.
      Muhammad Yunus, Building Social Business, p 91
    • Grameen Companies
      Grameen Bank: 8 million borrowers – 97% are women
      Mission: To eradicate poverty
    • Ray Avery – World Class New Zealand – Mondiale
      TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge
    • from The 8th Habit, Stephen Covey
    • Some principles
      Everyone is included (pragmatic and just)
      Povery is as great a threat as climate change (intractable problems)
      Fresh thinking and fresh perspectives are needed (unity and inclusiveness)
      What else do you get out of the concepts and examples presented?
    • If a…
      0
      IVII
      500
      Businessman
      Banker
      Doctor
      Christian
      Muslim
      Aetheist
      Greenie
      Politician comes up with a good idea – it’s a good idea.
      We need to encourageinclusive thinking!
    • Business opportunities?
      Sustainability at the heart of strategy
      Innovate
      Reduce costs and broaden the market
    • 10 great divides
      demographics (population)
      finance (haves and have nots)
      nutrition
      resources
      environment
      health
      gender
      education
      technology
      security
    • Business opportunities?
      Creating social businesses reducing costs for kiwis:
      • housing/rental/mortgage
      • electricity
      • vehicle costs/fuel costs
      • rates
      • food?
      • dependency
      What opportunities can you see, what would you like to solve?
    • Next steps and takeaways
      • Attend the Employment Forum (Friday 15 October)
      • Review some of the resources in this presentation – see slide share
      • Join Transition Towns/ website discussions?
      • Reflect on your possible perceptual gaps.
      • Contact me to talk further: Peter Bruce iribruce@xnet.co.nz