Sustainability as a business model

Sustainabilitythe new business model

Resource depletion
Resource needs by 2020
Resource needs by 2030
“This situation has become today’s decisive environmental challenge, and is fast becoming tomorrow’s critical economic challenge.”
John elkington, The Power of Unreasonable People, p.185

Inequity
The richest 2% of adults own more than half global wealth.
What is the impact of this information? How do you feel about our world?

Sustainability
– living in ways that don’t compromise future generations
– “we have to broaden our sense of identity … so that we think of the human race as our fellow soujourners and our other creatures here as part of our evolutionary family, and the biosphere as our community”
Jeremy Riftkin, The Empathic Civilisation

Sustainability
prosperity and equity
vibrant unified communities
environmental stewardship
How confident are you that we can achieve this?

behaviour
(what we say and do)
beliefs
attitudes
perceptions
values
capabilities
adapted from Sue Knight,NLP at Work
image from: http://www.atam.org/OctoberSurprises.html

Bridging perceptual gaps

aspires to sustainability
appreciates diverse efforts and approaches
thinks vegans oppress vegetables – belongs to VHEMT
cares only for profit – would sell grandmother’s kidneys

Where are you placed?
If you regard yourself as a business person:
Where do you sit on the business continuum?
Where do think sustainability advocates sit (on average)
If you regard yourself as a sustainability advocate:
Where do you sit on the sustainability continuum?
Where do think business people sit (on average)

How SuperCorps are Changing the Workforce and the World
Rosabeth Moss Kanter (Harvard Video Ideacast)

Sustainable businesses generate solutions for the betterment of mankind.

Sustainability…
as innovation
“.. as processes of value creation and securing competitive advantage”
C.K. Prahalad
“In the U.S. we have a whole buch of legacy systems and legacy thinking”.
C.K. Prahalad

CK Prahald’s Agenda for the Future of Humanity
Thinkers 50

Shai Agassi’s bold plan for electric cars - TED
Better Place

World investments in cleantech
source: http://www.smartplanet.com/business/blog/smart-takes/seven-renewable-energy-targets-for-2020/8471/

BBC News Interview with James Brett

Muhammad Yunus – The Social Business Model (Fora TV)
“Poverty is not created by poor people. It is created by the systems we have built, the institutions we have designed, and the concepts we have formulated”.
Building Social Business, p.5

I was pleased, but not fully satisfied. I looked at this cornstarch cup and asked, “Could I eat it? Why should poor people pay for this container that has to be thrown away? Why can’t you make an edible cup? Children will eat the cup after they have finished the yoghurt, and that way they will receive even more nutrition.” The Danone research team in Paris is working on meeting this goal. I predict they will do it – and that the result may sometime revolutionize food packaging.
Muhammad Yunus, Building Social Business, p 91

Grameen Companies
Grameen Bank: 8 million borrowers – 97% are women
Mission: To eradicate poverty

Ray Avery – World Class New Zealand – Mondiale
TEDxAuckland – Ray Avery – Medical Innovation and Applied Knowledge

from The 8th Habit, Stephen Covey

Some principles
Everyone is included (pragmatic and just)
Povery is as great a threat as climate change (intractable problems)
Fresh thinking and fresh perspectives are needed (unity and inclusiveness)
What else do you get out of the concepts and examples presented?

If a…
0
IVII
500
Businessman
Banker
Doctor
Christian
Muslim
Aetheist
Greenie
Politician comes up with a good idea – it’s a good idea.
We need to encourageinclusive thinking!

Business opportunities?
Sustainability at the heart of strategy
Innovate
Reduce costs and broaden the market

10 great divides
demographics (population)
finance (haves and have nots)
nutrition
resources
environment
health
gender
education
technology
security

Business opportunities?
Creating social businesses reducing costs for kiwis:
housing/rental/mortgage
electricity
vehicle costs/fuel costs
rates
food?
dependency
What opportunities can you see, what would you like to solve?

Next steps and takeaways
Attend the Employment Forum (Friday 15 October)
Review some of the resources in this presentation – see slide share
Join Transition Towns/ website discussions?
Reflect on your possible perceptual gaps.
Contact me to talk further: Peter Bruce iribruce@xnet.co.nz

Sustainability as a business model

by peteriri on Sep 19, 2010

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