Building Brands At Retail
Portfolio + Company Overview
CLIENTS
PORTFOLIO
CONSUMER ELECTRONICS
CONSUMER ELECTRONICS – RETAILER SPECIFIC
LG Consumer Electronics
Certified DealerHH Gregg
DIY / HOME PORTFOLIO
INTERACTIVE
TOUCH SCREEN TECHNOLOGIES
INTERACTIVE
CUSTOM DESIGNED CIRCUITS
FOOD AND BEVERAGE
SIGNAGE
Edge light LED
Technology
2 piece - Vacuum Form
Slat Wall / Wall
Hanging Installation
CONSUMER PRODUCTS
SPORTING GOODS, FOOTWEAR, APPARREL
IN-STORE ENVIRONMENTS
CUSTOM STORE-IN-STORE PROGRAMS
RETAIL STORE PROGRAMS
STAPLES/OXO LAUNCH
TRANS WORLD MARKETINNG COMPANY OVERVIEW
• Leading retail marketing corporation
with 40+ year history of success
• Relation...
FACILITIES
• Corporate headquarters located in East
Rutherford, New Jersey
• Regional Offices
- Stamford CT, Orlando FL
- ...
INDUSTRY LEADERSHIP
• Point-of-Purchase Advertising International (POPAI)
- Embrace POPAI standard industry practices
- 20...
AWARDS
• Six-time POPAI Display-of-the-Year
Award Winner
- Kid City Kiosk (entertainment)
- Camel CTS Display (tobacco)
- ...
EXECUTIONAL SERVICES
• End-to-end service offering supports
merchandising rollouts
– Global, national and regional
– Test ...
VALUE ENGINEERING
GOAL OF VALUE ENGINEERING
Maximize product functionality
Reduce cost
Improve product quality
Simplif...
MANAGED INVENTORY
GOAL OF MANAGED INVENTORY
 Decrease finished goods inventory
 Eliminate obsolescent inventory
 Decrea...
GREEN RETAIL
• TWM Green Committee is committed to establishing and communicating
Green best practices
– Conduct Green aud...
Trans World Marketing
360 Murray Hill Parkway
East Rutherford, NJ 07073
Peter Hext, IDSA
Vice President, In-Store Strategy...
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Mini Ppt Hext 08 10 2010

  1. 1. Building Brands At Retail Portfolio + Company Overview
  2. 2. CLIENTS
  3. 3. PORTFOLIO
  4. 4. CONSUMER ELECTRONICS
  5. 5. CONSUMER ELECTRONICS – RETAILER SPECIFIC LG Consumer Electronics Certified DealerHH Gregg
  6. 6. DIY / HOME PORTFOLIO
  7. 7. INTERACTIVE TOUCH SCREEN TECHNOLOGIES
  8. 8. INTERACTIVE CUSTOM DESIGNED CIRCUITS
  9. 9. FOOD AND BEVERAGE
  10. 10. SIGNAGE Edge light LED Technology 2 piece - Vacuum Form Slat Wall / Wall Hanging Installation
  11. 11. CONSUMER PRODUCTS
  12. 12. SPORTING GOODS, FOOTWEAR, APPARREL
  13. 13. IN-STORE ENVIRONMENTS
  14. 14. CUSTOM STORE-IN-STORE PROGRAMS
  15. 15. RETAIL STORE PROGRAMS STAPLES/OXO LAUNCH
  16. 16. TRANS WORLD MARKETINNG COMPANY OVERVIEW • Leading retail marketing corporation with 40+ year history of success • Relationships with Fortune 500 brand marketers, their agencies and retail partners • Committed to evolving the retail landscape with innovative strategies and solutions – Permanent and semi-perm displays – Fixtures – Signage – Category systems – Concept shops – Store environments
  17. 17. FACILITIES • Corporate headquarters located in East Rutherford, New Jersey • Regional Offices - Stamford CT, Orlando FL - Los Angeles, CA - Design: Phoenix AZ • Full service model – Extensive in-house resources – Domestic and global sourcing • Two company-owned facilities – 140,000 square feet – Concept design and engineering – Prototyping – Production – Assembly – Warehousing
  18. 18. INDUSTRY LEADERSHIP • Point-of-Purchase Advertising International (POPAI) - Embrace POPAI standard industry practices - 2006 through 2010 OMA Committee Chairman - 2009 President’s Award Winner - 2010 Chairman’s Advisory Board • In- Store Marketing Institute - 2007 Gold Benefactor Women in POP Benefit to fight Breast Cancer - 2008 Design of Times Winner – 4 Categories - 2008 Gold Benefactor Women in POP Benefit to fight Breast Cancer - 2009 Gold Benefactor Women in POP Benefit to fight Breast Cancer • Association for Retail Environments (A.R.E.) – Member since 1996
  19. 19. AWARDS • Six-time POPAI Display-of-the-Year Award Winner - Kid City Kiosk (entertainment) - Camel CTS Display (tobacco) - Nike Air Program (athletic footwear) - Pepsi-Cola Impact Vending Program - Sarah Coventry Interactive Kiosk (jewelry) - Coty Omnibus Event (cosmetics) • Over two hundred POPAI Outstanding Merchandising Achievement Awards (OMA), including European OMA • Design of the Times Awards
  20. 20. EXECUTIONAL SERVICES • End-to-end service offering supports merchandising rollouts – Global, national and regional – Test stores – Store openings – Phased releases • Experienced in complex program management • Value-added services optimize program execution and performance – Value engineering – Managed inventory – On-line communications
  21. 21. VALUE ENGINEERING GOAL OF VALUE ENGINEERING Maximize product functionality Reduce cost Improve product quality Simplify product execution Enhance product utilization The process of developing a product’s engineering design and manufacturing method based on a defined criteria or strategy
  22. 22. MANAGED INVENTORY GOAL OF MANAGED INVENTORY  Decrease finished goods inventory  Eliminate obsolescent inventory  Decrease warehousing costs  Increase speed to market  Optimize retail sales opportunity  Enhance resource management The strategic inventory management system which optimizes program performance and increase customer satisfaction
  23. 23. GREEN RETAIL • TWM Green Committee is committed to establishing and communicating Green best practices – Conduct Green audits of new and existing displays – Source Green production materials, processes, printing and lighting – Use environmentally-friendly cartons, packing materials and pallets – Label entire display, components and packaging for store-level recycling – Support client Green initiatives with thought-leadership and solutions – Manage TWM facilities in an environmentally-friendly manner For more information, ask about our Sustainability Presentation
  24. 24. Trans World Marketing 360 Murray Hill Parkway East Rutherford, NJ 07073 Peter Hext, IDSA Vice President, In-Store Strategy + Transition Phone 201.559.2006 Mobile 310.722.9116 phext@transworldmarketing.com Thank you
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