0
future of sport  broadcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
sport is a discretionary spend<br />after housing, <br />after food,<br />after family, school, holidays,<br />after every...
what has driven growth<br />media proliferation<br />appropriate expansion<br />international tailwinds<br />deeper fan en...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
“Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room <br />listening to...
“Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room <br />listening to...
                           I was wrong.<br />
                           I was wrong.<br />Those benign iPods have morphed into dynamic and networked audio visual devic...
                           I was wrong.<br />Those benign iPods have morphed into dynamic and networked audio visual devic...
and digital gives fans a multitude of new ways to interact with their game of choice<br />
and digital gives fans a multitude of new ways to interact with their game of choice<br />all team announce-ments emailed ...
and digital gives fans a multitude of new ways to interact with their game of choice<br />all tickets (gate, train, parkin...
and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the ...
and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the ...
and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the ...
draft and pre-release <br />FFA National Facility Audit<br />1,727 football sites inc. 4,755 football pitches <br />>22,00...
draft and pre-release <br />FFA National Facility Audit<br />State based<br />563 LGAs<br />1,737 clubs<br />
draft and pre-release <br />FFA National Facility Audit<br />Victorian synthetic site locations (by LGA)  <br />Informatio...
draft and pre-release <br />FFA National Facility Audit<br />Western Australian football sites with flood lighting (by ass...
Australia’s broadband revolution<br />1994 no “internet” <br />1995 dial up<br />2000 quicker and often<br />2004 always o...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
we have live events that just happen.<br />© www.isfm.com.au<br />
we have live events that just happen.<br />the more people have a digital life the more people crave human gatherings<br /...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
Redfern Oval 2006<br />the Rabbitohs, had the worst training facilities in professional sport in Australia, and they were ...
Redfern Oval 2006<br />the seats were collector’s items<br />
Redfern Oval 2006<br />the run down grandstand was a nest for crime in the surrounding area<br />
Redfern Oval 2008<br />
redfern oval, thanks to the city of sydney, is now a vibrant community asset<br />
redfern oval: elite<br />full gymnasium<br />rehab center<br />three dressing rooms<br />hot showers and cold baths<br />f...
redfern oval: elite<br />& community <br />fountain<br />canteen<br />public toilets<br />interactive playground<br />full...
redfern oval: elite <br />& community & open<br />
a physical manifestation of an open, transparent business, inviting rich participation appropriate for an increasingly dig...
sure there are times when the gates are closed for a ticketed event, such as this trial game earlier this year<br />
The<br />but even when you close the gates, we remain transparent<br />
The<br />the days of building walled gardens are over<br />
The<br />he has our merchandise on<br />she has a members cap on<br />
The<br />businesses can give away a taste for free, and encourage greater interaction<br />
The<br />businesses can give away a taste for free, and encourage greater interaction<br />established customersconsiderin...
The<br />businesses can give away a taste for free, and encourage greater interaction<br />potential customers <br />sampl...
The<br />businesses can give away a taste for free, and encourage greater interaction and if your product is good enough, ...
when kids see this on TV (internet, phone, etc)<br />
and then see this, in their school, in their community<br />capable of doing jobs like this<br />that is the power of spor...
sport delivers for major sponsors and social causes:<br />Beau Champion<br />indigenous<br />local junior<br />Issac Luke<...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
we are in an international game<br />lotetuqiri: league to union to england to balmain<br />k hunt: league to union to afl...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
player’s share of revenue:<br />amateur<br />age<br />kudos only<br />©11/09 www.isfm.com.au<br />
player’s share of revenue:<br />amateur<br />age<br />early professional<br />age<br />kudos only    paid replacement wage...
player’s share of revenue:<br />amateur<br />age<br />full professional<br />age<br />25% - 40% of code’s revenue<br />kud...
player’s share of revenue:<br />commercialization of player IP<br />labour mobility:  state, country and now codes<br />ow...
mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’...
mega-threats in sport<br />apathy<br />digital isolationism<br />non-payers to the game<br />development killing open spac...
future of sport  broadcasting?<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
future of sport  broadcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
future of sportnarrowcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
isfm does:<br />	International Sports and Facilities Management helps organisations in the sports and leisure industries u...
isfm execs:<br />Peter Holmes à Court, Chairman,is also a director of Viocorp International, Australia’s leading internet ...
additional resources:<br />www.isfm.com.au/projects_redfernoval.html<br />A summary ISFM’s work on the redevelopment of Re...
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Broadband revolution in sport

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  • bigger changes from always on from dial up than from dial up to no internet. fast access is the difference. we are in a crappy period: expensive, high inequality, poor coverage, yet high visibility of what you could do: a candy shop that is rarely open, expensive, and someone selling stuff on the cheap around the back.
  • crave is a just a very strong version of caringconcerts up 8%out of home movies up 7%live theatre up too
  • one game,before electronic transmission allowed simultaneous, multiple retransmission of gamesgame: one experiencegame plus radio, two transmissions, tv three, now pay, multiangle, multi track, plus sharing, plus commenting, plus big screen, plus delayed and time shiftedplus betting, plus fantasyplus stats watchingplus 3d plus my angleplus players tweating, plus owners tweating
  • Transcript of "Broadband revolution in sport"

    1. 1. future of sport broadcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
    2. 2. sport is a discretionary spend<br />after housing, <br />after food,<br />after family, school, holidays,<br />after everyday luxuries (cigs and beer),<br />after ‘free’ consumption of sport…<br />…comes actually spending money on sport.<br />therefore based on the “care factor”<br />© www.isfm.com.au<br />
    3. 3. what has driven growth<br />media proliferation<br />appropriate expansion<br />international tailwinds<br />deeper fan engagement<br />better stadia experiences<br />structure/governance improvements<br />© www.isfm.com.au<br />
    4. 4. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    5. 5. “Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room <br />listening to an ipod.”<br />Me, 2006<br />
    6. 6. “Sports don’t have to fear competition from other sports: we have to fear people sitting in a dark room <br />listening to an iPod.”<br />Me, 2006 I was wrong.<br />
    7. 7. I was wrong.<br />
    8. 8. I was wrong.<br />Those benign iPods have morphed into dynamic and networked audio visual devices, enabling incredible interaction <br />with sports.<br />
    9. 9. I was wrong.<br />Those benign iPods have morphed into dynamic and networked audio visual devices, enabling incredible interaction <br />with sports.<br />Digital is our friend. Our new bff.<br />
    10. 10. and digital gives fans a multitude of new ways to interact with their game of choice<br />
    11. 11. and digital gives fans a multitude of new ways to interact with their game of choice<br />all team announce-ments emailed to fans at same time as media<br />
    12. 12. and digital gives fans a multitude of new ways to interact with their game of choice<br />all tickets (gate, train, parking) and concession offers on mobile screen<br />all team announce-ments emailed to fans at same time as media<br />
    13. 13. and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the game, share experience w/ friends<br />all tickets (gate, train, parking) and concession offers on mobile screen<br />all team announce-ments emailed to fans at same time as media<br />
    14. 14. and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the game, share experience w/ friends<br />video highlights sent to you because you were there to see it live<br />all tickets (gate, train, parking) and concession offers on mobile screen<br />all team announce-ments emailed to fans at same time as media<br />
    15. 15. and digital gives fans a multitude of new ways to interact with their game of choice<br />interact with big screen at the game, share experience w/ friends<br />video highlights sent to you because you were there to see it live<br />all tickets (gate, train, parking) and concession offers on mobile screen<br />all team announce-ments emailed to fans at same time as media<br />It works for big sports and it is even more powerful for niche sports, who can’t otherwise get media coverage<br />
    16. 16.
    17. 17.
    18. 18. draft and pre-release <br />FFA National Facility Audit<br />1,727 football sites inc. 4,755 football pitches <br />>22,000 football teams<br />
    19. 19. draft and pre-release <br />FFA National Facility Audit<br />State based<br />563 LGAs<br />1,737 clubs<br />
    20. 20. draft and pre-release <br />FFA National Facility Audit<br />Victorian synthetic site locations (by LGA) <br />Information for all levels<br />
    21. 21. draft and pre-release <br />FFA National Facility Audit<br />Western Australian football sites with flood lighting (by association) <br />Information for all levels<br />
    22. 22. Australia’s broadband revolution<br />1994 no “internet” <br />1995 dial up<br />2000 quicker and often<br />2004 always on (at work)<br />2008 always on and mobile<br />2012 always on and mobile and fast<br />2015 always on and mobile and fast and cheap<br />© www.isfm.com.au<br />
    23. 23. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    24. 24. we have live events that just happen.<br />© www.isfm.com.au<br />
    25. 25. we have live events that just happen.<br />the more people have a digital life the more people crave human gatherings<br />© www.isfm.com.au<br />
    26. 26. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    27. 27. Redfern Oval 2006<br />the Rabbitohs, had the worst training facilities in professional sport in Australia, and they were locked out of their spiritual home, Redfern Oval. <br />
    28. 28. Redfern Oval 2006<br />the seats were collector’s items<br />
    29. 29. Redfern Oval 2006<br />the run down grandstand was a nest for crime in the surrounding area<br />
    30. 30. Redfern Oval 2008<br />
    31. 31. redfern oval, thanks to the city of sydney, is now a vibrant community asset<br />
    32. 32. redfern oval: elite<br />full gymnasium<br />rehab center<br />three dressing rooms<br />hot showers and cold baths<br />full sized dressing rooms<br />1200 seats<br />sprint track<br />elite playing field<br />competition goal posts<br />6000 capacity<br />
    33. 33. redfern oval: elite<br />& community <br />fountain<br />canteen<br />public toilets<br />interactive playground<br />full gymnasium<br />meeting room<br />rehab center<br />cafe<br />open fields<br />three dressing rooms<br />hot showers and cold baths<br />market spaces<br />full sized dressing rooms<br />community storage<br />1200 seats<br />sprint track<br />elite playing field<br />7 water bubblers<br />skate park<br />competition goal posts<br />6000 capacity<br />basketball hoops<br />walking track<br />
    34. 34. redfern oval: elite <br />& community & open<br />
    35. 35. a physical manifestation of an open, transparent business, inviting rich participation appropriate for an increasingly digital age<br />
    36. 36. sure there are times when the gates are closed for a ticketed event, such as this trial game earlier this year<br />
    37. 37. The<br />but even when you close the gates, we remain transparent<br />
    38. 38. The<br />the days of building walled gardens are over<br />
    39. 39. The<br />he has our merchandise on<br />she has a members cap on<br />
    40. 40. The<br />businesses can give away a taste for free, and encourage greater interaction<br />
    41. 41. The<br />businesses can give away a taste for free, and encourage greater interaction<br />established customersconsidering greater interaction<br />
    42. 42. The<br />businesses can give away a taste for free, and encourage greater interaction<br />potential customers <br />sampling the product<br />
    43. 43. The<br />businesses can give away a taste for free, and encourage greater interaction and if your product is good enough, they will want to get closer<br />
    44. 44. when kids see this on TV (internet, phone, etc)<br />
    45. 45. and then see this, in their school, in their community<br />capable of doing jobs like this<br />that is the power of sport<br />
    46. 46. sport delivers for major sponsors and social causes:<br />Beau Champion<br />indigenous<br />local junior<br />Issac Luke<br />kiwi international<br />Jamie Simpson<br />twice recovered from<br />lymphatic cancer<br />partner with the Ovarian Cancer Research Foundation off-field<br />
    47. 47. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    48. 48. we are in an international game<br />lotetuqiri: league to union to england to balmain<br />k hunt: league to union to afl (and then back again?)<br />soccer: a-league to j-league<br />world cup bid: we are finally a contender<br />rise of soccer: please watch from the sidelines in 2018/22<br />© www.isfm.com.au<br />
    49. 49. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    50. 50. player’s share of revenue:<br />amateur<br />age<br />kudos only<br />©11/09 www.isfm.com.au<br />
    51. 51. player’s share of revenue:<br />amateur<br />age<br />early professional<br />age<br />kudos only paid replacement wages<br />©11/09 www.isfm.com.au<br />
    52. 52. player’s share of revenue:<br />amateur<br />age<br />full professional<br />age<br />25% - 40% of code’s revenue<br />kudos only paid replacement wages<br />paid market rates make the market<br />©11/09 www.isfm.com.au<br />
    53. 53. player’s share of revenue:<br />commercialization of player IP<br />labour mobility: state, country and now codes<br />ownership of organisations: tournaments, academies<br />amateur<br />age<br />future professional<br />age<br />50+% <br />of code’s revenue<br />kudos only paid replacement wages<br />paid market rates make the market<br />©11/09 www.isfm.com.au<br />
    54. 54. mega-trends in sport<br />digital enables<br />live grows<br />community is the brand℠<br />we are all in ‘the world game’<br />rise of player power is unstoppable<br />© www.isfm.com.au<br />
    55. 55. mega-threats in sport<br />apathy<br />digital isolationism<br />non-payers to the game<br />development killing open space<br />© www.isfm.com.au<br />
    56. 56. future of sport broadcasting?<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
    57. 57. future of sport broadcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
    58. 58. future of sportnarrowcasting<br />ISFM consulting<br />peterholmes à court5.10.2010<br />
    59. 59. isfm does:<br /> International Sports and Facilities Management helps organisations in the sports and leisure industries understand their assets and manage them better through a number of processes we have been using (and improving) for over 20 years.<br /> We believe the key is understanding that the sport industry has unique properties and that nothing can be done without extensive consultation to understand all the intangible (read: emotional) elements. <br /> While the intangibles are important, all sporting and recreational organisations need to know and manage the boring stuff: know exactly what their assets are, manage and maintain them, monetise as appropriate, and never forget your community wants you around. <br /> Sports will always be about encouraging heaps of participation at all levels and brilliance at the elite level. We help organisations devote their energy to the sporting bit, and not on the boring stuff.<br /> Thanks to our founder, Graeme Watson, we have been doing this for 20 years and have worked in every state in Australia, across NZ and Asia and for virtually every major sporting body and many Clubs and Government entities.<br />© www.isfm.com.au<br />
    60. 60. isfm execs:<br />Peter Holmes à Court, Chairman,is also a director of Viocorp International, Australia’s leading internet video technology company, a director of Queensland Rail and the Barangaroo Delivery Authority, and since 2006 he has been the co-owner with Russell Crowe of the South Sydney Rabbitohs. Peter was Executive Chairman of the Club from mid-2006 to mid-2008. Previously Peter was CEO of the Australian Agricultural company, and prior to that Peter founded and ran Back Row Productions, an international producer of theatrical productions, producing of over 20 different productions in 300 cities and 20 countries. Peter warmed the bench for the Oxford Blues team and today rides a bike and does the odd triathlon, both of which he does slowly. <br />Graeme Watson, Founder, Graeme has in excess of 40 years experience in the sports and entertainment industry as a qualified architect, strategic business and financial planner. Establishing ISFM some 20 years ago, Graeme has worked with the majority of sporting codes to assist them in restructuring and building their businesses to ensure long-term financial well being. A significant part of Graeme’s work today is devoted to the master planning of facilities and businesses which satisfy long-term objectives and optimise financial returns of clients. Recognised by his peers as a leader in the industry, Graeme’s early involvement in the sports industry included representing Australia, as well as Victoria, Western Australia, and New South Wales, in cricket during the 1960’s and 1970’s. In addition, Graeme played Australian Rules Football for Melbourne during the 1960s which included 1964, Melbourne’s premiership year.<br />Chris Green, CEO, has extensive experience in the sports and entertainment industry, beginning with CMA in Dallas (a division of Host Communications), and implementing Sears’ sponsorship of collegiate sport. On returning to Australia in 1999, Chris was appointed Marketing Manager for Athletics Australia, the governing body for track and field, in the lead up to the 2000 Sydney Olympic Games. Following the success of the Games, Chris became General Manager (Marketing) of the horse racing industry, overseeing 26 tracks and 500 race meetings per annum. He held this position from 2001 until 2004.Following this, Chris was General Manager (Strategy) for DSEG, a sports marketing consulting business which has become a leader in the delivery of negotiation and advisory services. During 2007, Chris joined Peter Holmes à Court at White Bull Holdings and provides specialist advice to the sports industry through ISFM.<br />©www.isfm.com.au<br />
    61. 61. additional resources:<br />www.isfm.com.au/projects_redfernoval.html<br />A summary ISFM’s work on the redevelopment of Redfern Oval and adjacent commercial properties in conjunction with the major stakeholders including the City of Sydney Council, South Sydney Rabbitohs, South Sydney Leagues Club, and property developers Trivest. The completed project, and the adjoining park is considered a benchmark in community and elite sports integration.<br />www.slideshare.net/isfm/crawford-report-summary-by-isfm-draft-finding<br />summary of the crawford report by ISFM, november 21 2009<br />www.cyclingmasters.tv<br />Viocorp developed this site to create a broadcast model for the track cycling masters championship. The model demonstrated how high quality multi-camera coverage, produced efficiently (i.e., cheaply) could create multiple new revenue streams (organiser, participants, sponsors, syndication) and enable a small participation sport to reach its geographically diverse fan base. <br />photo credits: davidsproule, sportspics, peter holmes à court<br />more peter hac presentations: www.slideshare.net/peterhac<br />contact and comments: peter@whitebull.com<br />©www.isfm.com.au<br />
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