App Nation - Build and Grow with Facebook Login and Sharing
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  • Thanks everyone for comingMy name is Peter and I work on Facebook’s platform teamToday, we’re going to talk about how you can build and grow your app with Facebook Login and Sharing
  • I’d like to start with a question.Everybody knows how hard it is to get your app discovered and downloaded from the App StoreBut of all the apps that have been downloaded, what % do you think, are used only once?It’s a measly 26%. Even if a user has downloaded your app, there’s only a 26% chance that he’ll use it more than onceSo how can Facebook help?
  • When you’re building an app, there are two experiences that Facebook can help you optimize for:First, use Facebook Login to give your users a fast and secure sign up experienceAfter your users sign in and start engaging with your app, use our sharing tools to empower them to tell their friends on Facebook how amazing your app isLogin and Sharing are two of the most fundamental parts of our Facebook platform, and I want to tell you guys how you can use them to their full potential
  • Let’s start with Facebook LoginAs an app developer, why should you use Facebook Login?
  • That’s why many of the most popular apps today use Facebook LoginAnd in any given month, people log in with Facebook over 850 million times
  • Login is fast and people who log in with Facebook are more valuableBut what’s interesting is that there’s a huge variation in Facebook Login conversion rates across different appsThere are apps that convert only 20% of their users, while others convert over 90%Here are some tips for you to reach 90%
  • So here’s a quick summary of all the best practices that we covered for Facebook LoginYou can also visit our Login checklist online to learn more about these best practices
  • Now let’s talk about sharing
  • The Share Dialog is super simple but it’s also very powerfulYou can tag friends or locations directly from the DialogWhen the story appears in News Feed, your app name will be right there along with it
  • Here’s how it looks in an app
  • Many leading apps are using the Share Dialog todayNow that I’ve convinced you guys to use the Share Dialog here’s a few tips on how you can optimize the stories that it produces
  • 4. Use Insights to track your metrics
  • At Facebook, our mission is to help developers build, grow and monetize their appLogin and Sharing are just two pieces of our overall product portfolioTo give you the full picture – We want to make it easy for you to create beautiful apps by taking care of the backend with ParseWe want make it easy for people to sign in to your app and get a rich personalized experience with Facebook LoginOnce the user is logged in, we want to empower him to tell his friends how great your app is by using Facebook SharingOf course, you an use app ads to drive more installs and engagement for your appFinally, our payment and autofill solutions are designed to help you monetize your appBuild, grow, and monetize – thank you all for coming today and my e-mail is there if you have additional questions

App Nation - Build and Grow with Facebook Login and Sharing Presentation Transcript

  • 1. Build and Grow Your App with Facebook Login and Sharing
  • 2. % of apps that are downloaded and then used only once? 26% Source: Localytics / MobiThinking report 2013
  • 3. Facebook Login Give people a fast and secure sign up experience Facebook Sharing Drive powerful word of mouth for your mobile app or website
  • 4. Facebook Login
  • 5. Value of a Facebook Login User “People who log in with Facebook share our articles 40% more often than people who use other sign up options and over 2x as much as people who are not logged in” – Dao Nguyen, Director of Growth at BuzzFeed
  • 6. Value of a Facebook Login User Compared to people that use other sign up options, Facebook Login users… Runkeeper (Fitness) Threadflip (Shopping) Are 70% more likely to track their first run / walk / bike Spend 50% more time with the app SongPop (Game) Cooliris (Photo) Spend 35% more on average Are 50% more likely to share photos Applauze (Local) Swell Radio (News) Are 20% more likely to be repeat ticket buyers Listen 8% more on average
  • 7. After clicking the Facebook Login button, what % of users complete sign up? 20% to 90%+
  • 8. 1. Use our iOS and Android SDKs iOS and Android apps should use the native Login dialog that comes with our SDKs instead of custom web views
  • 9. 2. Use a clearly defined Log in with Facebook button
  • 10. 3. Tell your users why they should use Facebook Login
  • 11. 4. Ask only for the permissions that your app needs
  • 12. 5. Don’t show users repeated permissions screens
  • 13. 6. Ask for publish permission when the user is ready to share
  • 14. 7. Avoid having a double Login
  • 15. 8. Provide a visible logout mechanism
  • 16. Login Recap 1. Use our iOS and Android SDKs 2. Use a clearly branded “Log in with Facebook” button 3. Tell your users why they should use Facebook Login 4. Ask only for the permissions that your app needs 5. Don’t show users repeated permission screens 6. Ask for publish permissions when the user is ready to share 7. Avoid having a double Login 8. Provide a visible logout mechanism developers.facebook.com/docs/facebook-login/checklist/
  • 17. Facebook Sharing
  • 18. 874M mobile MAUs and growing 1.19B MAUs Facebook MAUs FB Mobile MAUs 874M Mobile MAUs 0 2004 Present
  • 19. News Feed is the most engaging location on Facebook
  • 20. Share Dialog is the easiest and best way to share Feed Dialog Works on any device Good iOS Share Sheet 100% native Better Share Dialog 100% native, supports Deep Links, attribution, doesn’t require Login Best
  • 21. Easy to integrate – a couple of lines of code “The new Share Dialog was remarkably easy to integrate, after half an hour I was done! I kept thinking I was missing something, but everything was running smoothly.” – Goodreads NSURL* url = [NSURL URLWithString:@"https://developers.facebook.com/"]; [FBDialogs presentShareDialogWithLink:url handler:^(FBAppCall *call, NSDictionary *results, NSError *error) { if(error) { NSLog(@"Error: %@", error.description); } else { NSLog(@"Success!"); } }];
  • 22. Sharing does not require Login 4 Pics 1 Word does not use Login and allows users to post to Facebook with the Share Dialog
  • 23. Location and friend tagging, app attribution Friend and location tagging App attribution
  • 24. Support for rich Open Graph stories
  • 25. Share Dialog: Key Features Simple integration • Supports iOS and Android • A few lines of code Let everyone share • Does not require Facebook Login Powerful stories • Supports Open Graph • Includes location and friend selector • Stories attributed to your app
  • 26. Pinterest Share Dialog example
  • 27. Leading apps use the Share Dialog
  • 28. 1. Use larger images whenever possible Images size: Good: 600 x 315 pixels Best: 1200 x 630 pixels Aspect ratio: 1.91:1 aspect ratio Code: Link shares
  • 29. 2. Use deep linking New Install Facebook.app Re-engaged User
  • 30. 3. Make your stories more engaging with Open Graph
  • 31. 4. Use App Insights to track your metrics
  • 32. 5. Invite friends with requests • 1:1 or 1:few invitations • Simple to integrate • Use the Multi Friend Selector to target the right users • Customize your invitations
  • 33. 6. Use App Center to drive social discovery App Center: • Allows users to find great social apps organically • Simple to set up (no engineering required) • Designed to grow mobile apps that use Facebook
  • 34. Sharing Recap 1. Use images that are 1200 x 630 px or above to generate large beautiful stories 2. Use deep linking 3. Make your stories more engaging with Open Graph 4. Use App Insights to track your metrics 5. Invite friends with requests 6. Use App Center to drive social discovery developers.facebook.com/docs/plugins/checklist/
  • 35. Help developers build, grow, and monetize their apps Facebook Login Payments Parse Autofill Sharing App Ads Contact: petergyang@fb.com