Be the first to like this
A First Data Corp. global study of consumer payment preferences concluded that, regardless of nationality or geography or other differences between people, consumers expect the same things when it comes to mobile payments. According to First Data, consumers worldwide desire an easy experience, a personalized experience and an experience they can share with others. That these needs are satisfied by mobile devices promises to be yet another opportunity for ISOs.
For the First Data 2013 Global Universal Commerce Consumer Tracker Study, the largest U.S. acquirer conducted an online poll of nearly 4,000 consumers in 10 diverse markets: Brazil, China, Germany, India, Mexico, the Middle East, Poland, Singapore, the United Kingdom and the United States – and asked them to rate on a 10-point scale what mattered to them in the shopping experience.
First Data found that over half of all respondents desired a seamless experience that they can control, while nearly half wanted merchants to cater to them with more specific and personalized advertising and offers. Half of the respondents also wanted the ability to share their experiences via social media.
These expectations are fueled by the explosion in smartphone usage, First Data said. The result is that mobile technology has transformed how consumers shop and pay for goods and services, and this change in behavior will force merchants and merchant service providers to adapt.