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A/B testing has continually proven to be a superior revenue driver over that of online marketing spend. It enables companies to identify key roadblocks along the conversion funnel, fix flaws in the user experience and pinpoint other areas of friction. When executed properly along with both traditional and in-page web analytics, it gives marketers valuable insight that informs optimization and therefore increases revenue.
In this guide, we’ll walk you through each step for using ClickTale to manage and analyze an AB test.
Written by Peter Gorne