FACEBOOK BUSINESS PAGES
Is your business ready?

Introduction
What is social media?
Why social media is important to your business.
Facebook business pages - what are they?
Adding value to your ‘fans’.
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

What is social media?
A platform for interaction, participation and conversation
Broad categories: blogs and micro-blogging, social networking,
bookmarking, video and photo sharing
Features include sharing, tags, comments, reviews
Examples include blogs, Facebook, MySpace, Twitter,
YouTube, Flickr, LinkedIn
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

So what?
Three drivers:
Consumer power - Comcast
Growth in numbers e.g. Barack, Britney and Oprah
Expect to interact - Britney and Lance on Facebook
Not participating = increased risks and missed opportunities
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Why a Facebook page?
Facebook over 200 million users - Techcrunch
Google indexable - get your business found
Build a community around your business - Dell
Develop brand through dialogue with customers
Potential customers self-identify with your brand
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Why a Facebook page (cont.)
Generate new business, cultivate existing relationships
Interactions spread virally through news feed
Custom applications e.g. restaurant reviews, FBML
Lance Armstrong
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

Building interaction
Provide links to Facebook page, invite people to become fans
Encourage fans to upload photos
Integrate targeted Facebook ads campaigns
Provide links, pics, notes, videos that generate comments
Create stimulating discussion board conversations
Create and promote an event
Send updates to fans
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com

A word of caution
Handling spam
Dealing with negative comments
Inconsistency
No SEO benefits
List owned by Facebook
And now to Subi Life
Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com