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Subi Life Facebook Page Presentation

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Presentation to the Subiaco Business Association, May 5, 2009 launching Subi Life; a Facebook business page for the Subiaco business community.

Presentation to the Subiaco Business Association, May 5, 2009 launching Subi Life; a Facebook business page for the Subiaco business community.

Published in: Business, Technology

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Transcript

  • 1. FACEBOOK BUSINESS PAGES Is your business ready?
  • 2. Introduction What is social media? Why social media is important to your business. Facebook business pages - what are they? Adding value to your ‘fans’. Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 3. What is social media? A platform for interaction, participation and conversation Broad categories: blogs and micro-blogging, social networking, bookmarking, video and photo sharing Features include sharing, tags, comments, reviews Examples include blogs, Facebook, MySpace, Twitter, YouTube, Flickr, LinkedIn Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 4. So what? Three drivers: Consumer power - Comcast Growth in numbers e.g. Barack, Britney and Oprah Expect to interact - Britney and Lance on Facebook Not participating = increased risks and missed opportunities Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 5. Why a Facebook page? Facebook over 200 million users - Techcrunch Google indexable - get your business found Build a community around your business - Dell Develop brand through dialogue with customers Potential customers self-identify with your brand Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 6. Why a Facebook page (cont.) Generate new business, cultivate existing relationships Interactions spread virally through news feed Custom applications e.g. restaurant reviews, FBML Lance Armstrong Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 7. Building interaction Provide links to Facebook page, invite people to become fans Encourage fans to upload photos Integrate targeted Facebook ads campaigns Provide links, pics, notes, videos that generate comments Create stimulating discussion board conversations Create and promote an event Send updates to fans Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com
  • 8. A word of caution Handling spam Dealing with negative comments Inconsistency No SEO benefits List owned by Facebook And now to Subi Life Peter Fletcher: 0419 538 838 www.therealestatemarketingmaven.com