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Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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The most recent version of Social Media 101 presented on behalf of Morton Learning in Perth.

The most recent version of Social Media 101 presented on behalf of Morton Learning in Perth.

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  • Which social media platforms do you use the most?
  • How do you feel about conversing in an online environment?
  • What would you do if this was your company?
  • Transcript

    • 1. Social Media 101
      Peter Fletcher
    • 2. Let’s get to know each other
    • 3. What is social media?
      It’s life online
      Connection
      Conversation
      Sharing
      Photo credit: spoon on Flickr
    • 4. You’ll find
      Share
      Tag
      Comment
      Discuss
      Review
    • 5. Examples include
      Blogs (they’re the ancestors of them all)
      Facebook
      YouTube
      Twitter
      LinkedIn
      delicious, digg, stumbleupon
    • 6. In short
      It’s all about:
      Conversations,
      conversations,
      conversations,
      Get the idea?
      Photo credit: prakhar on Flickr
    • 7. Why it’s important
      59% of Australians use social networking sites
      Social networks fourth most popular online sector
      More popular than email
      Time on Facebook rose 566% Dec 07 - Dec 08
      Australians spend 10.9% of online time social networking
      That’s up 58% from previous year
      Source: Global Faces and Networked Places, March 2009, Nielsen
    • 8. The rise of people power
    • 9. The rise of people power
    • 10. The rise of people power
      Watch this video
      Comcast sleeping
      And put yourself in the technicians shoes
      Then read the Horizon story
    • 11. How do they do it?
      Photo credit: casasrogerFlickr
    • 12. Three essential tools
      An RSS reader (watch this video)
      (try Google Reader, Outlook or your browser)
      Subscribe to:
      Google Alerts
      Twitter searches
    • 13. How would you respond…
      …to a happy tweet?
    • 14. Or to not so happy?
    • 15. Or?
    • 16. Photo credit: dan tayloron Flickr
    • 17. Build your network
      Use Friend Finder
      Keep an eye on Suggestions
      Interactions build connections
    • 18. Make an impression
      Update your “blurb”
      New profile pic
      Edit Info tabs
      Clean up applications
      Adjust privacy settings
      Update your status - regularly
    • 19. Build relationships
      Status update
      Upload and tag photos
      Comment on posted items
      Like, what?
      Write a note – tag a friend or five
      Tag a note
    • 20. If you want to advertise
      Try a Facebook ad
      Send the traffic to your site
    • 21. Don’t…
      Sell
      Spam
      Talk too much about yourself
      Lurk
    • 22. Group discussion
      What is your policy?
      - for adding friends?
      - for accepting friend requests?
      - your privacy settings?
    • 23. Loyal Fans with Pages
    • 24. Fan Pages – an overview
      Functions like a personal profile
      Wall
      Tabs
      Reviews, discussions, notes
      Applications
      Fans
    • 25. Similar rules
      Add value
      Create engaging content
      Keep it light
      Allow sales to emerge from relationship
      Respond and engage
    • 26. First impressions count
      Blurb
      Info
      Post consistently
      Create a landing tab
      Manage wall and news feed settings
    • 27. Building fan community
      Use hyper-targeted Facebook ads
      Recommend to friends
      Ask friends to recommend
      Add a Facebook fan box to your site
    • 28. Creating fan interactions
      Invite fans to upload photos
      Create an event
      Create and tag a note
      Post interesting/entertaining links
      Create a discussion
      Ask for reviews of your service
      Add an application
    • 29. It’s a community
      So get involved
      That means everyone
      Yes, that means you!
    • 30. Managing and measuring
      Appoint a Page administrator
      Monitor interaction levels with Insights
      Chase increase in Wall Posts, Likes, Comments
      Aim to improve Post Quality (compared to similar sized Pages)
    • 31. Being a Twit
      Photo credit: Search Engine People Blogon Flickr
    • 32. Twitter basics
      What are you doing? in <140 characters
      Follow and be followed – different to Facebook
      @ reply – directed public message
      private messages – DM’s
      Share links
      Share pics on Twitpic
    • 33. Growing followers
      Find cool people to follow
      Remember Twitter search?
      Who are the people you’re following following?
      Check profiles
      Hit the follow button
      Learn how the best tweet
      Add link to Twitter on FB, cards, web site
    • 34. Set up your profile
      Add an avatar (pic)
      Create a background
      Choose a colour scheme
      Add a link to your web site
      Write a witty bio (don’t be boring)
    • 35. Or, what’s on your mind?
      Or, what has your attention?
      What are you doing?
    • 36. Recommend someone publicly
    • 37. Community news service
    • 38. Ask for help
    • 39. without expecting something in return
      Offer help…
    • 40. Have a conversation
    • 41. or funny
      Share something interesting…
    • 42. Broadcast your product or service
    • 43. Don’t
      Obsess about follower numbers
      Get involved follower schemes – TweetAdder
      Spam
      Talk about yourself too much
      Lurk
    • 44. Twitter etiquette
      What is your following policy
      Blocking spammers
      Using auto-DM software
    • 45. Twitter applications
      Mobile tweeting
      Desktop applications
      Tweeting from the web
    • 46. Consider integrating
      Twitter on your website – a badge
      Twitter on your web profile
      Twitter as customer service
      Twitter as internal systems
    • 47. My top 5 suggestions
      Get started. Today.
      Participate
      Share
      Don’t lurk
      Add value
    • 48. peterfletcher.com.au
      therealestatemarketingmaven.com
      Facebook
      The Real Estate Marketing Maven on Facebook
      Twitter.com/peterfletcher
      LinkedIn/in/peterfletcher
      0419 538 838
    • 49. The bonus round
      Social media policy
    • 50. Of course I have a policy
      Photo credit: Mike Licht, NotionsCapital.com on Flickr
    • 51. Being dooced
      Heather Armstrong
      Blogged about work and church
      Never mentioned names
      Cathartic
      Sacked Feb 26, 2002
      Image source: www.dooce.com/about
    • 52. Raises questions
      How far does corporate sovereignty extend?
      How far does free speech extend?
      What is private/public?
      What is the nature of an online profile?
      Is legal always best?
    • 53. What’s your policy?
      On tweeting?
      On blogging?
      On Facebook?
      On comments?
      On connecting?
      And company “secrets”

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