Social Media 101

Social Media 101
Peter Fletcher

Let’s get to know each other

What is social media?
It’s life online
Connection
Conversation
Sharing
Photo credit: spoon on Flickr

You’ll find
Share
Tag
Comment
Discuss
Review

Examples include
Blogs (they’re the ancestors of them all)
Facebook
YouTube
Twitter
LinkedIn
delicious, digg, stumbleupon

In short
It’s all about:
Conversations,
conversations,
conversations,
Get the idea?
Photo credit: prakhar on Flickr

Why it’s important
59% of Australians use social networking sites
Social networks fourth most popular online sector
More popular than email
Time on Facebook rose 566% Dec 07 - Dec 08
Australians spend 10.9% of online time social networking
That’s up 58% from previous year
Source: Global Faces and Networked Places, March 2009, Nielsen

The rise of people power

The rise of people power
Watch this video
Comcast sleeping
And put yourself in the technicians shoes
Then read the Horizon story

How do they do it?
Photo credit: casasrogerFlickr

Three essential tools
An RSS reader (watch this video)
(try Google Reader, Outlook or your browser)
Subscribe to:
Google Alerts
Twitter searches

How would you respond…
…to a happy tweet?

Or to not so happy?

Or?

Photo credit: dan tayloron Flickr

Build your network
Use Friend Finder
Keep an eye on Suggestions
Interactions build connections

Make an impression
Update your “blurb”
New profile pic
Edit Info tabs
Clean up applications
Adjust privacy settings
Update your status - regularly

Build relationships
Status update
Upload and tag photos
Comment on posted items
Like, what?
Write a note – tag a friend or five
Tag a note

If you want to advertise
Try a Facebook ad
Send the traffic to your site

Don’t…
Sell
Spam
Talk too much about yourself
Lurk

Group discussion
What is your policy?
- for adding friends?
- for accepting friend requests?
- your privacy settings?

Loyal Fans with Pages

Fan Pages – an overview
Functions like a personal profile
Wall
Tabs
Reviews, discussions, notes
Applications
Fans

Similar rules
Add value
Create engaging content
Keep it light
Allow sales to emerge from relationship
Respond and engage

First impressions count
Blurb
Info
Post consistently
Create a landing tab
Manage wall and news feed settings

Building fan community
Use hyper-targeted Facebook ads
Recommend to friends
Ask friends to recommend
Add a Facebook fan box to your site

Creating fan interactions
Invite fans to upload photos
Create an event
Create and tag a note
Post interesting/entertaining links
Create a discussion
Ask for reviews of your service
Add an application

It’s a community
So get involved
That means everyone
Yes, that means you!

Managing and measuring
Appoint a Page administrator
Monitor interaction levels with Insights
Chase increase in Wall Posts, Likes, Comments
Aim to improve Post Quality (compared to similar sized Pages)

Being a Twit
Photo credit: Search Engine People Blogon Flickr

Twitter basics
What are you doing? in <140 characters
Follow and be followed – different to Facebook
@ reply – directed public message
private messages – DM’s
Share links
Share pics on Twitpic

Growing followers
Find cool people to follow
Remember Twitter search?
Who are the people you’re following following?
Check profiles
Hit the follow button
Learn how the best tweet
Add link to Twitter on FB, cards, web site

Set up your profile
Add an avatar (pic)
Create a background
Choose a colour scheme
Add a link to your web site
Write a witty bio (don’t be boring)

Or, what’s on your mind?
Or, what has your attention?
What are you doing?

Recommend someone publicly

Community news service

Ask for help

without expecting something in return
Offer help…

Have a conversation

or funny
Share something interesting…

Broadcast your product or service

Don’t
Obsess about follower numbers
Get involved follower schemes – TweetAdder
Spam
Talk about yourself too much
Lurk

Twitter etiquette
What is your following policy
Blocking spammers
Using auto-DM software

Twitter applications
Mobile tweeting
Desktop applications
Tweeting from the web

Consider integrating
Twitter on your website – a badge
Twitter on your web profile
Twitter as customer service
Twitter as internal systems

My top 5 suggestions
Get started. Today.
Participate
Share
Don’t lurk
Add value

peterfletcher.com.au
therealestatemarketingmaven.com
Facebook
The Real Estate Marketing Maven on Facebook
Twitter.com/peterfletcher
LinkedIn/in/peterfletcher
0419 538 838

The bonus round
Social media policy

Of course I have a policy
Photo credit: Mike Licht, NotionsCapital.com on Flickr

Being dooced
Heather Armstrong
Blogged about work and church
Never mentioned names
Cathartic
Sacked Feb 26, 2002
Image source: www.dooce.com/about

Raises questions
How far does corporate sovereignty extend?
How far does free speech extend?
What is private/public?
What is the nature of an online profile?
Is legal always best?

What’s your policy?
On tweeting?
On blogging?
On Facebook?
On comments?
On connecting?
And company “secrets”