Examples include Blogs (they’re the ancestors of them all) Facebook YouTube Twitter LinkedIn delicious, digg, stumbleupon
In short It’s all about: Conversations, conversations, conversations, Get the idea? Photo credit: prakhar on Flickr
Why it’s important 59% of Australians use social networking sites Social networks fourth most popular online sector More popular than email Time on Facebook rose 566% Dec 07 - Dec 08 Australians spend 10.9% of online time social networking That’s up 58% from previous year Source: Global Faces and Networked Places, March 2009, Nielsen
Fan Pages – an overview Functions like a personal profile Wall Tabs Reviews, discussions, notes Applications Fans
Similar rules Add value Create engaging content Keep it light Allow sales to emerge from relationship Respond and engage
First impressions count Blurb Info Post consistently Create a landing tab Manage wall and news feed settings
Building fan community Use hyper-targeted Facebook ads Recommend to friends Ask friends to recommend Add a Facebook fan box to your site
Creating fan interactions Invite fans to upload photos Create an event Create and tag a note Post interesting/entertaining links Create a discussion Ask for reviews of your service Add an application
It’s a community So get involved That means everyone Yes, that means you!
Managing and measuring Appoint a Page administrator Monitor interaction levels with Insights Chase increase in Wall Posts, Likes, Comments Aim to improve Post Quality (compared to similar sized Pages)
Being a Twit Photo credit: Search Engine People Blogon Flickr
Twitter basics What are you doing? in <140 characters Follow and be followed – different to Facebook @ reply – directed public message private messages – DM’s Share links Share pics on Twitpic
Growing followers Find cool people to follow Remember Twitter search? Who are the people you’re following following? Check profiles Hit the follow button Learn how the best tweet Add link to Twitter on FB, cards, web site
Set up your profile Add an avatar (pic) Create a background Choose a colour scheme Add a link to your web site Write a witty bio (don’t be boring)
Or, what’s on your mind? Or, what has your attention? What are you doing?