REIWA Property Management Breakfast
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REIWA Property Management Breakfast

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Presentation to the REIWA property management chapter meeting

Presentation to the REIWA property management chapter meeting

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REIWA Property Management Breakfast REIWA Property Management Breakfast Presentation Transcript

  • Growing your network. Safely.
    Peter Fletcher
  • Add me
    Photo credit: dan tayloron Flickr
  • Why use Facebook?
    Keep in touch with family, friends, school mates
    Share photos
    And stories
    Have fun
  • Why Facebook for work
    Develop your profile – Nikki D’Agostino
    Build your network – Rob Ham
    Leading to new managements
    Career opportunities
    Support when life is tough – sacked and single
  • The problem
    Status updates can get you sacked
    So can photos or comments
    You might be stalked
    Or harassed
  • Be proactive with privacy
    Create a professional impression AND have fun
    Interact with clients safely
    Avoid conflict with your boss
    Get into good habits early
  • Who gets to see your profile?
    Work mates?
    Owners?
    Tenants?
    Boss?
    Other PM’s?
    What parts of your profile do you want visible?
  • Who do you add?
    Work mates?
    Boss?
    The gardener?
    Owners?
    Tenants?
    Maybe the answer is everyone. Say what?
  • Managing your privacy
    Create Friend lists e.g. owners, tenants
    Used to include or exclude who sees what
  • Four main privacy controls
    Profile – who gets to see the info on your profile
    Search – who can find you and what they can see
    Newsfeed and Wall
    Applications
    First two are the most important
  • Who can find you?
    Adjust your Search visibility
    Adjust Search result content
    Decide if you want to be found in a public (Google, Yahoo, Bing) search
  • Adjust Profile privacy
    Problems are caused by:
    Status and Links
    Photos Tagged of You
    Videos Tagged of You
  • Customise Status and Links
    Use Customise to include or exclude
    Can include or exclude based on lists or name
  • Customise albums
    Create albums based on content
    Choose one of the defaults or,
    Include or exclude lists or people with the customise function
  • In conclusion
    Facebook brings lots of opportunities
    But a number of risks
    Be proactive with your privacy
    Especially with Status, photos and videos
  • About Peter Fletcher
    peterfletcher.com.au
    therealestatemarketingmaven.com
    Facebook
    The Real Estate Marketing Maven on Facebook
    Twitter.com/peterfletcher
    LinkedIn/in/peterfletcher
    0419 538 838
  • What’s the big deal?
    200+ million on Facebook
    5th biggest nation on earth
    Michael Jackson 9.3m fans
    Barack Obama 6.5m fans
    Altitude 2000+
  • Loyal Fans with Pages
  • Fan Pages – an overview
    Functions like a personal profile
    Wall
    Tabs
    Reviews, discussions, notes
    Applications
    Fans
  • Similar rules
    Add value
    Create engaging content
    Keep it light
    Sell only as a service – like Andy
    Respond and engage
  • Building fan community
    Recommend to your friends
    Promote with Facebook ads
    Hyper-targeted campaigns
    Ask friends to recommend
  • First impressions count
    Blurb
    Info
    Post consistently
    Create a landing tab
    Manage wall and news feed settings
  • Creating fan interactions
    Upload and tag pics
    Create an event
    Create and tag a note
    Post interesting/entertaining links
    Create a discussion
    Ask for reviews of your service
    Add an application