Growing your network safely
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Growing your network safely

  • 1,544 views
Uploaded on

How to grow your network safely using Facebook's privacy settings.

How to grow your network safely using Facebook's privacy settings.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,544
On Slideshare
1,542
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 2

https://www.linkedin.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Growing your network. Safely.
    Peter Fletcher
  • 2. Let’s get to know each other
  • 3. Why use Facebook?
    Keep in touch with family and friends
    Share photos
    And stories
    Most importantly, have fun
    Photo credit: spoon on Flickr
  • 4. Why Facebook for work
    Develop your profile – Nikki D’Agostino
    Build your network – Rob Ham
    Leading to new managements
    Career opportunities
    Support when life is tough – sacked and single
  • 5. The problem
    Status updates can get you sacked
    So can photos or comments
    You might be stalked
    Or harassed
    Some bosses don’t “get” Facebook
  • 6. Being dooced
    Heather Armstrong
    Blogged about work and church
    Never mentioned names
    Cathartic
    Sacked Feb 26, 2002
    Image source: www.dooce.com/about
  • 7. Two steps to safe Facebook
    Have *that* conversation
    Get proactive with privacy
    Photo credit: bobster855 on Flickr
  • 8. Facebook. Yes? No? Maybe?
    Is Facebook permitted at your work?
    Why?
    Why not?
  • 9. Your Facebook profile
    Is Facebook public?
    Or private?
    Or somewhere in between?
    Who gets to decide?
  • 10. Your work on Facebook
    Can you discuss your job?
    What about if you don’t say where you work?
    Can you discuss your manager? Colleagues?
    Anonymously?
  • 11. What goes on your profile?
    Swearing?
    Smut?
    *Those* photos?
    Photo credit: Leonid Mamchenkovon Flickr
  • 12. Can Facebook be used…
    To check tenant references?
    Employee work references?
    Manage employee productivity?
    Or absenteeism?
    Photo credit: surfstyleon Flickr
  • 13. Be proactive with privacy
    Create a professional impression AND have fun
    Interact with clients safely
    Avoid conflict with your boss
    Get into good habits early
  • 14. Who gets to see your profile?
    Work mates?
    Owners?
    Tenants?
    Boss?
    Other PM’s?
    What parts of your profile do you want visible?
  • 15. Who do you add?
    Work mates?
    Boss?
    The gardener?
    Owners?
    Tenants?
    Maybe the answer is everyone. Say what?
  • 16. Managing your privacy
    Create Friend lists e.g. owners, tenants
    Used to include or exclude who sees what
  • 17. Four main privacy controls
    Profile – who gets to see the info on your profile
    Search – who can find you and what they can see
    Newsfeed and Wall
    Applications
    First three are the most important
  • 18. Who can find you?
    Adjust your Search visibility
    Adjust Search result content
    Decide if you want to be found in a public (Google, Yahoo, Bing) search
  • 19. Adjust Profile privacy
    Problems are caused by:
    Status and Links
    Photos Tagged of You
    Videos Tagged of You
    Photos you upload
  • 20. Problem status updates
  • 21. Customise Status and Links
    Use Customise to include or exclude friends and lists
    Can include or exclude based on lists or names
  • 22. Customise albums
    Default setting is Everyone
    Create albums based on content
    Choose one of the defaults or,
    Include or exclude lists or people with the customise function
  • 23. Consider alternatives
    Facebook business Page
    LinkedIn
    Twitter
    A personal blog
  • 24. In conclusion
    Facebook brings lots of opportunities
    But a number of risks
    Have *that* conversation
    Be proactive with your privacy
    Especially with Status, photos and videos
  • 25. peterfletcher.com.au
    therealestatemarketingmaven.com
    Facebook
    The Real Estate Marketing Maven on Facebook
    Twitter.com/peterfletcher
    LinkedIn/in/peterfletcher
    0419 538 838
  • 26.
  • 27. What’s the big deal?
    200+ million on Facebook
    5th biggest nation on earth
    Michael Jackson 9.3m fans
    Barack Obama 6.5m fans
    Altitude 2000+
  • 28. Loyal Fans with Pages
  • 29. Fan Pages – an overview
    Functions like a personal profile
    Wall
    Tabs
    Reviews, discussions, notes
    Applications
    Fans
  • 30. Similar rules
    Add value
    Create engaging content
    Keep it light
    Sell only as a service – like Andy
    Respond and engage
  • 31. Building fan community
    Recommend to your friends
    Promote with Facebook ads
    Hyper-targeted campaigns
    Ask friends to recommend
  • 32. First impressions count
    Blurb
    Info
    Post consistently
    Create a landing tab
    Manage wall and news feed settings
  • 33. Creating fan interactions
    Upload and tag pics
    Create an event
    Create and tag a note
    Post interesting/entertaining links
    Create a discussion
    Ask for reviews of your service
    Add an application