Growing your network. Safely.Peter Fletcher

Let’s get to know each other

Why use Facebook? Keep in touch with family and friendsShare photosAnd storiesMost importantly, have funPhoto credit: spoon on Flickr

Why Facebook for workDevelop your profile – Nikki D’AgostinoBuild your network – Rob HamLeading to new managementsCareer opportunitiesSupport when life is tough – sacked and single

The problemStatus updates can get you sackedSo can photos or commentsYou might be stalkedOr harassedSome bosses don’t “get” Facebook

Being doocedHeather ArmstrongBlogged about work and church Never mentioned namesCatharticSacked Feb 26, 2002Image source: www.dooce.com/about

Two steps to safe FacebookHave *that* conversationGet proactive with privacyPhoto credit: bobster855 on Flickr

Facebook. Yes? No? Maybe?Is Facebook permitted at your work? Why? Why not?

Your Facebook profileIs Facebook public?Or private?Or somewhere in between?Who gets to decide?

Your work on FacebookCan you discuss your job?What about if you don’t say where you work?Can you discuss your manager? Colleagues?Anonymously?

What goes on your profile?Swearing? Smut?*Those* photos?Photo credit: Leonid Mamchenkovon Flickr

Can Facebook be used…To check tenant references?Employee work references?Manage employee productivity?Or absenteeism?Photo credit: surfstyleon Flickr

Be proactive with privacyCreate a professional impression AND have funInteract with clients safelyAvoid conflict with your bossGet into good habits early

Who gets to see your profile? Work mates?Owners?Tenants?Boss?Other PM’s?What parts of your profile do you want visible?

Who do you add?Work mates?Boss?The gardener?Owners?Tenants? Maybe the answer is everyone. Say what?

Managing your privacyCreate Friend lists e.g. owners, tenantsUsed to include or exclude who sees what

Four main privacy controlsProfile – who gets to see the info on your profileSearch – who can find you and what they can seeNewsfeed and WallApplicationsFirst three are the most important

Who can find you?Adjust your Search visibilityAdjust Search result contentDecide if you want to be found in a public (Google, Yahoo, Bing) search

Adjust Profile privacyProblems are caused by:Status and LinksPhotos Tagged of YouVideos Tagged of YouPhotos you upload

Problem status updates

Customise Status and LinksUse Customise to include or exclude friends and listsCan include or exclude based on lists or names

Customise albumsDefault setting is EveryoneCreate albums based on contentChoose one of the defaults or,Include or exclude lists or people with the customise function

Consider alternativesFacebook business PageLinkedInTwitterA personal blog

In conclusionFacebook brings lots of opportunitiesBut a number of risksHave *that* conversationBe proactive with your privacyEspecially with Status, photos and videos

peterfletcher.com.autherealestatemarketingmaven.comFacebookThe Real Estate Marketing Maven on FacebookTwitter.com/peterfletcherLinkedIn/in/peterfletcher0419 538 838

What’s the big deal?200+ million on Facebook5th biggest nation on earthMichael Jackson 9.3m fansBarack Obama 6.5m fansAltitude 2000+

Loyal Fans with Pages

Fan Pages – an overviewFunctions like a personal profileWallTabsReviews, discussions, notesApplicationsFans

Similar rulesAdd valueCreate engaging contentKeep it lightSell only as a service – like AndyRespond and engage

Building fan communityRecommend to your friendsPromote with Facebook adsHyper-targeted campaignsAsk friends to recommend

First impressions countBlurbInfoPost consistentlyCreate a landing tabManage wall and news feed settings

Creating fan interactionsUpload and tag picsCreate an eventCreate and tag a notePost interesting/entertaining linksCreate a discussionAsk for reviews of your serviceAdd an application