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Emarketing Seminar

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Presentation given to a group of real estate agents.

Presentation given to a group of real estate agents.

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Transcript

  • 1. Marketing with social media 101
    • Peter Fletcher
  • 2. introduction
    • free speech and the birth of the web
    • what is social media?
    • platforms, participation, web 2.0
    • major forms of social media
    • why blogging is good for your business
    • popular social media platforms
    • social media success (the Obama story)
    • developing social media policy
    • integrating social media and business
  • 3. free speech and the birth of the web
    • US military story
    • hackers and activists from the 60’s
    • the web as a democratic technology
    • tim berners-lee’s first page
    • in summary: anti-authority, self-publication, free speech
  • 4. defining social media
    • technologies enabling interaction
    • and connection
    • = communication, sharing, community
    • started? with The Well
    • ...and the Declaration of Independence
    • and continues...
  • 5. platforms of participation
    • platforms of interactivity
    • sharing, collaboration, tagging
    • or as Tim O’reilly says; web 2.0
    • (watch the machine is us/ing us )
    • users both consume and produce content
    • RSS = content moves = living web
  • 6. major categories
    • wikis
    • blogs
    • social networks
    • social bookmarking
    • video sharing
    • photo sharing
    • bulletin boards, forum, chat, games, file sharing, the list goes on, and on
  • 7. i want to look at 2/4
    • wikis (for future potential)
    • blogs
    • social networks
    • video sharing
  • 8. first, a look at wikis
    • open source software: usually free
    • biggest wiki is wikipedia
    • 75 000 contributors to a free online encyclopedia
    • collaboratively written
    • 10 000 000 articles
    • anyone can create and edit
  • 9. then blogs
    • free software
    • easy to publish
    • updated regularly with keyword rich text = search engine friendly
    • the basics: perma-links, heading, contents, comments, tags, RSS feed
  • 10. video sharing
    • anyone can upload a video, free
    • many poor quality, some crackers
    • comments
    • tags and ratings
    • channels
  • 11. and social networks
    • based on profiles
    • which include photos, videos, blogs, chat, messaging
    • open, interactive
  • 12. now for a closer look
    • at blogs
    • the real estate tomato
    • note:
    • RSS feed
    • keyword rich text
    • search engine friendly headings and permalinks
    • hyperlinks (it’s all about conversation)
    “ The real estate blog is the Realtors' introduction to the Age of Participation: Web 2.0.Developing a relationship with your audience and peers is the foundation of leveraging the Web 2.0 model to build your business as a real estate blogger. By simply embracing the relationship you are able to build with your audience, you will gain their trust. This trust, once earned, will have you earning a client; for all sales are based on this most important element: Trust.”
  • 13. why blogging is good for your business
    • incoming links = higher google page rank
    • regularly updated home page = “” “” “” “”
    • permalinks, headings, text = good SEO
    • create community conversation = closer relationships
    • blogs can be easily integrated into your site
    • (watch these videos)
  • 14. the major players
    • did i mention blogging?
    • facebook
    • myspace
    • youtube
    • twitter
  • 15. i’m going to focus on facebook
    • particularly the Obama story
    • 3 165 000 supporters
    • 529 000 wall posts
    • plus
    • myspace (950 000 friends,147 000 comments)
    • twitter (137 000 followers)
  • 16. the secret
    • if there is one it’s participation
    • and building a network
    • and contributing content
    • to a conversation
    • that happens both on and offline
  • 17. a word of caution
    • develop an office social media policy
    • what can and can’t your staff say/publish about your business online?
    • how far do your rights extend?
    • be prepared to see another side of your colleagues and friends
    • what happens when you receive negative pr on your blog? how will you respond?
  • 18. finally, a few to do’s
    • start a blog (free and easy at blogger )
    • start a facebook profile
    • start a company page ( altitude /tonich)
    • update it regularly
    • post listings to your profile
    • update your profile regularly
    • did i mention, blog, try ning as a starter
    • include social marketing in checklists