The old school journey to social media

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Business and personal value of social media adoption

Business and personal value of social media adoption

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  • 1. XeeMe.com/Peter FinneyTHE OLD SCHOOL JOURNEY TOSOCIAL MEDIA
  • 2. Peter Finney  Currently lives in the UK  Worked globally over 27 years  Strategic consultant  A thinker, innovator, technologist  Helping customers realise business value from emerging products and technology XeeMe.com/peterfinney
  • 3. Remember this ? 9 to 5 office based Monday to Friday’s Email and WWW Conference calls Face to Face meetings Flights, Hotels, Customer site You always wore a suit and tie !
  • 4. Customer relationships
  • 5. Today’s landscape 24 x 7 Always online, connected and reachable We are becoming …  mobile, teleworkers, working from anywhere Distributed global teams Web based collaboration Desktop Video Conferencing … Work Life Balance ?
  • 6. We need to be where ourcustomers are today On-line Social Spaces and Places
  • 7. social media ? NO WAY ! It’s a gen Y thing  I barely have time for lunch Im never going to have a Facebook account  I don’t have 800 friends Twitter whats the point  I dont care if someone is drinking #coffee right now YouTube  Yeah Ive seen all the cat videos
  • 8. WHY ? if facebook were a country it would be the worlds 3rd largest More than 800 million active users 11% of the worlds population 7bn More than 50% of active users log on to Facebook in any given day Average user has 130 friends People BUY based on friend of friend recommendationsSource: https://www.facebook.com/press/info.php?statistics
  • 9. We can overcome HumanRelationship limits ? Dunbar number 150 Close friends, those you contact frequently is 4 ! (Family)
  • 10. Build and maintain ouron-line social relationships Grow our … Network Contribution Participation
  • 11. Social SellingRelationships lead to sales
  • 12.  End of presentation