XeeMe.com/Peter FinneyTHE OLD SCHOOL JOURNEY TOSOCIAL MEDIA
Peter Finney Currently lives in the UK Worked globally over 27 years Strategic consultant A thinker, innovator, technologist Helping customers realise business value from emerging products and technology XeeMe.com/peterfinney
Remember this ? 9 to 5 office based Monday to Friday’s Email and WWW Conference calls Face to Face meetings Flights, Hotels, Customer site You always wore a suit and tie !
Today’s landscape 24 x 7 Always online, connected and reachable We are becoming … mobile, teleworkers, working from anywhere Distributed global teams Web based collaboration Desktop Video Conferencing … Work Life Balance ?
We need to be where ourcustomers are today On-line Social Spaces and Places
social media ? NO WAY ! It’s a gen Y thing I barely have time for lunch Im never going to have a Facebook account I don’t have 800 friends Twitter whats the point I dont care if someone is drinking #coffee right now YouTube Yeah Ive seen all the cat videos
WHY ? if facebook were a country it would be the worlds 3rd largest More than 800 million active users 11% of the worlds population 7bn More than 50% of active users log on to Facebook in any given day Average user has 130 friends People BUY based on friend of friend recommendationsSource: https://www.facebook.com/press/info.php?statistics
We can overcome HumanRelationship limits ? Dunbar number 150 Close friends, those you contact frequently is 4 ! (Family)
Build and maintain ouron-line social relationships Grow our … Network Contribution Participation