BACKGROUNDCommunications Science University of amsterdam Spotlight EffectWebAds MobileUnanimis MobileyoMediaPETER EVERS

Communications Science

Spotlight Effect

WebAds Mobile

Unanimis Mobile

yoMedia

MOST MISSED MEDIUM20 YR

CONTENT MOBILE = PERSONAL APPS ARE EVERYWHERE MOBILE BUSINESS MODELS not JUST A GADGET

MOBILE = PERSONAL

APPS ARE EVERYWHERE

MOBILE BUSINESS MODELS

not JUST A GADGET

NOW IT’S PERSONAL 91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7 63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE REPORTING A STOLEN WALLET AS MISSING TAKES AN AVERAGE OF 26 HOURS REPORTING A STOLEN MOBILE PHONE AS MISSING TAKES AN AVERAGE OF 68 MINUTES 1 OUT OF EVERY 3 YOUNGSTERS HAS BEEN DUMPED BY TEXT

91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7

63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE

REPORTING A STOLEN WALLET AS MISSING TAKES AN

1 OUT OF EVERY 3 YOUNGSTERS HAS BEEN DUMPED BY TEXT

SHUT THE F*** UP!!

BMW GETS IT WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?NAMEADDRESSPHONE NUMBER PURCHASE DATE MODEL COLOR MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRESFIRST NAME PICTURE OF CAR THREE sets THE EXACT RIGHT WINTER TIRES NEAREST dealerSHIP 30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES

WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?

NAME

ADDRESS

PHONE NUMBER

PURCHASE DATE

MODEL

COLOR

MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRES

FIRST NAME

PICTURE OF CAR

THREE sets THE EXACT RIGHT WINTER TIRES

NEAREST dealerSHIP

30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES

APP STORE 1 centralPOINT OF distributiON 1 USER FRIENDLY ENVIRONMENT 1 TRUSTED PAYMENT SYSTEM 1 BILLION APPS IN NINE MONTHS 1 BIG SUCCESS

1 centralPOINT OF distributiON

1 USER FRIENDLY ENVIRONMENT

1 TRUSTED PAYMENT SYSTEM

1 BILLION APPS IN NINE MONTHS

1 BIG SUCCESS

FEATURE PHONES

APP STORE SALES

ADVERTISING MAINLY extra service, NOT SEEN AS GREAT SOURCE OF INCOME content DEVALUATES BECAUSE OF UGLY ADS operators HAVE GOT THE DATA WE NEED

MAINLY extra service, NOT SEEN AS GREAT SOURCE OF INCOME

content DEVALUATES BECAUSE OF UGLY ADS

operators HAVE GOT THE DATA WE NEED

WHITELABELLING BUILD ONCE, SELL TEN TIMES

BUILD ONCE, SELL TEN TIMES

LICENSE FEE

BEEJIVE (iPhone)

SPOTIFY (Android)

LAYAR (Android)

SHOPSAVVY (Android)

LOCALE (Android)

NATIONWIDE (iPhone)

FROM GADGET TO SERVICE THE NOVELTY HAS WORN OFFWE’VE ALL SEEN THE ‘FUN APPS’ apps NEED TO FULFILL A NEED SO NEED TO AVAILABLE ON ALL PLATFORMS

THE NOVELTY HAS WORN OFF

WE’VE ALL SEEN THE ‘FUN APPS’

apps NEED TO FULFILL A NEED

SO NEED TO AVAILABLE ON ALL PLATFORMS

PSPHONE?

QUESTIONS?peter@yomedia.com+31650604691