The Future of Mobile (English)

BACKGROUND
Communications Science
University of amsterdam
Spotlight Effect
WebAds Mobile
Unanimis Mobile
yoMedia
PETER EVERS

MOST MISSED MEDIUM
20 YR

CONTENT
MOBILE = PERSONAL
APPS ARE EVERYWHERE
MOBILE BUSINESS MODELS
not JUST A GADGET

NOW IT’S PERSONAL
91% HAS MOBILE PHONE IN AN ASRM’S LENGTH 24/7
63% OF AMERICANS WOULD NEVER SHARE THEIR MOBILE PHONE
REPORTING A STOLEN WALLET AS MISSING TAKES AN
AVERAGE OF 26 HOURS
REPORTING A STOLEN MOBILE PHONE AS MISSING
TAKES AN AVERAGE OF 68 MINUTES
1 OUT OF EVERY 3 YOUNGSTERS HAS BEEN DUMPED BY TEXT

SHUT THE F*** UP!!

BMW GETS IT
WHAT DOES EVERY CAR DEALERSHIP KNOW ABOUT ITS CUSTOMERS?
NAME
ADDRESS
PHONE NUMBER
PURCHASE DATE
MODEL
COLOR
MMS-CAMPAIGN FOR A NEW SET OF WINTER TIRES
FIRST NAME
PICTURE OF CAR
THREE sets THE EXACT RIGHT WINTER TIRES
NEAREST dealerSHIP
30% OF RECIPIENTS ACQUIRED A SET OF BMW WINTER TIRES

APP STORE
1 centralPOINT OF distributiON
1 USER FRIENDLY ENVIRONMENT
1 TRUSTED PAYMENT SYSTEM
1 BILLION APPS IN NINE MONTHS
1 BIG SUCCESS

FEATURE PHONES

APP STORE SALES

ADVERTISING
MAINLY extra service, NOT SEEN AS GREAT SOURCE OF INCOME
content DEVALUATES BECAUSE OF UGLY ADS
operators HAVE GOT THE DATA WE NEED

WHITELABELLING
BUILD ONCE, SELL TEN TIMES

LICENSE FEE

BEEJIVE (iPhone)

SPOTIFY (Android)

LAYAR (Android)

SHOPSAVVY (Android)

LOCALE (Android)

NATIONWIDE (iPhone)

FROM GADGET TO SERVICE
THE NOVELTY HAS WORN OFF
WE’VE ALL SEEN THE ‘FUN APPS’
apps NEED TO FULFILL A NEED
SO NEED TO AVAILABLE ON ALL PLATFORMS

PSPHONE?

QUESTIONS?
peter@yomedia.com
+31650604691

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http://mobileguru.nl	5
http://www.lmodules.com	3
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The Future of Mobile (English)

by Peter Evers

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