Internship Research Project Mobile Advertising Forms
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Lucian Lacau, business student at Wilfrid Laurier University, favorited this 7 months ago
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Peter Evers, Mobile Marketeer & Blogger at yoMedia / SpotlightEffect.nl / PeterEvers.net, favorited this 2 years ago
Internship Research Project Mobile Advertising Forms - Presentation Transcript
- Mobile Adver,sing for Dummies different forms of mobile adver,sing along the sales funnel Internship Research Project Peter Evers
- Research Overview • Link marke,ng goals to forms of mobile adver,sing • AIDA model • 50 cases analyzed • 26 variables • 1300 entries
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