2. Mobile use
(66%)
of all 8- to 18-year-olds own their own mobile
phones.
Proportion of teens who own phones:
•31% of 8- to 10-year-olds to
•69% of 11- to 14-year-olds
•85% of 15- to 18-year-olds.
•Average of 33 minutes
talking on a phone in a typical day.
•Hour and a half (1:35)
engaged in sending and receiving texts.
3. What films they watch
HDTV, On Demand, and Blu-ray™ (and expanding
access to the latest DVD
releases through venues such as Netflix)
Cinemas continues to appeal to children
and teenagers.
12% of all 8- to 18-year-olds report watching a film in
a cinema.
People who go to cinemas spend a little over three
hours (3:16) watching films in cinemas. producing an
average of 25 minutes daily across all young
people.
4. Secondary Research - Movies
A previous study showed that even though current media consumption is controlled by
the internet, that there are still a lot of teens attending cinemas. (12% of
students watch films in cinemas)
There has also been a realisation that all the results haven’t changed in 5 years.
This shows that the teenagers are a reliable audience.
In a more in depth researcher found out that it tends to be Black (18%)and
Hispanic(17%) youths attending the cinema more than white youths.
Although this research is influential it isn’t reliable for the audience we are pitching
for.
6. Music content
A typical day, 8- to 18-year-
olds spend an average of
(2:19) listening to music and
another 12 minutes with other
audio such as news or talk
shows.
