What’s	  Your	  Hero’s	  Journey?	  Door	  Peter	  de	  Kuster	  	  	  A	  Great	  Story	  to	  Tell	  	  When	  it	  come...
experience.	  Your	  story	  is	  an	  emotional	  connection	  point	  that	  transcends	  your	  product…	  A	  great	  ...
Tell	  Your	  Story	  Ask	  yourself	  the	  following	  quest	  –	  ions	  to	  discover	  your	  quest	  story.	  	  WHO...
How	  does	  your	  story	  work	  for	  you:	  Stories	  are	  ….	  the	  fire	  that	  animates	  our	  ‘reasoning	  pro...
 	  
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What’s Your Hero’s Journey Story?

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What’s Your Hero’s Journey Story?

  1. 1. What’s  Your  Hero’s  Journey?  Door  Peter  de  Kuster      A  Great  Story  to  Tell    When  it  comes  to  having  a  great  story  to  tell,    Julia  Child  gets  it!    In  her  wonderful  book    ….  her  mission  is  to  bring  the  wonderful  French  kitchen  to  the  American  public.      I  love  that.  Simply  love  it!  Don’t  you  wish  you  had  such  a  great  story  to  tell?    My  point:    This  goes  to  the  Heart  of  Your  Dreamjob.  The  essence  of  your  great  story.  Something  you  …  CARE  ABOUT.  Something  that  Matters.  Something  that  you  will  Stand  for.          The  Power  of    Your  Story    Telling  a  great  story  is  so  bloody  obvious  to  me:  When  one  has  an  ‘inspiring’  story  to  tell  as  Julia  Child  did,  life  gets  a  whole  lot  simpler.  The  rewards  of  having  a  great  story  is  that  you  define  yourself  based  on  a  point  you  care  deeply  about.  That  your  story  reaches  out  with  a  powerful  connecting  
  2. 2. experience.  Your  story  is  an  emotional  connection  point  that  transcends  your  product…  A  great  story  to  tell  is  a  great  story  that  is  never  completely  told.        Your  story  is  ultimately  about  nothing  more  (and  nothing  less)  than  heart.  It’s  about  passion…  what  you  care  about.  It’s  about  what’s  inside  you,  what’s  inside  your  dream  company.        
  3. 3. Tell  Your  Story  Ask  yourself  the  following  quest  –  ions  to  discover  your  quest  story.    WHO  AM  I?  WHY  AM  I  HERE?  HOW  AM  I  UNIQUE?  HOW  CAN  I  MAKE  A  DRAMATIC  DIFFERENCE?  WHO  CARES?  DO  I  CARE?      What  is  my  hero’s  journey  in  life?  What’s  the  story  I  want  to  convey  to  people?  And  how  do  i  make  sure  that  what  I  have  to  offer  the  world  is  actually  unique?          Your  Story  in  Action    You,  the  storyteller  of  your  own  life  and  company  must  turn  your  work  in  a  Dreamjob,  a  Person  of  Excellence  –  who  is  always  initiating  Amazing  Stuff  for  clients.    Find  your  own  Heroes/Rolemodels/Mentors.  Do  Testdrives.  Tell  Stories.  If  you  want  to  have  a  hero’s  work,  well,  then,  you  need,  role  model  heroes.    A  dreamjob  hero  asks  one  question:  GOT  ANY  GOOD  STORIES?  He  and  she  who  has  the  best  story  wins  (what’s  your  story?)  Some  people  look  for  things  that  went  wrong  in  their  past  story  and  try  to  fix  them.  Heroes  look  for  things  that  went  right  and  try  to  build  their  present  and  future  story  to  build  on  them.  
  4. 4. How  does  your  story  work  for  you:  Stories  are  ….  the  fire  that  animates  our  ‘reasoning  process’      Stories  give  us  “permission”  to  act.  Stories  are  photographs  of  who  we  aspire  to  be  Stories  cause  emotional  responses    Stories  connect  Stories  are  ..  us.      Your  Hero’s  Journey  Story:      I  want  my  dreamjob  I  make  testdrives,  testdrives,  testdrives  I  find  heroes,  rolemodels,  mentors  Experience  great  dreamjobs  Tell  stories  about  it    Promote  my  own  story  Build  a  portfolio  of  dreamprojects  Walk  through  walls  and  barriers  to  spread  my  story  I  am  in  DREAMJOB  Land  Ready  to  Change  the  World      Hint:  Your  Hero’s  Journey  Story  never  ends!      
  5. 5.    

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