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The	  Hero’s	  Journey	  in	  London	  	  By	  Peter	  de	  Kuster	  With	  Rachelle	  Wessels	  	  	  Attention	  all	  a...
The	  Travel	  Program	  	  	  Dag	  1.	  	  De	  Reis	  van	  de	  Held	  	  	  In	  the	  first	  day	  of	  The	  Heros...
When	  you	  find	  an	  outlet	  for	  your	  creativity	  in	  the	  form	  of	  a	  career,	  you’ll	  discover	  a	  f...
In	  The	  Hero’s	  Journey	  in	  	  London	  Peter	  offers	  a	  range	  of	  stories	  of	  creative	  heroes	  of	  t...
Day	  3.	  	  The	  Brand	  Hero	  	  	  Are	  you	  a	  creative	  person	  who	  desperately	  wants	  to	  tell	  the	 ...
 	  Full	  of	  winning	  strategies,	  innovative	  ideas,	  and	  proven	  sales	  and	  marketing	  techniques,	  Peter...
will	  find	  something	  that	  can	  help	  you	  overcome	  this	  hurdle	  and	  get	  the	  attention	  and	  recogni...
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The Hero's Journey in London

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Transcript of "The Hero's Journey in London "

  1. 1. The  Hero’s  Journey  in  London    By  Peter  de  Kuster  With  Rachelle  Wessels      Attention  all  artists,  musicians,  filmmakers,  designers,  actors,  and  anyone  working  in  the  creative  economy,  -­‐  even  if  your  chosen  profession  is  not  a  traditional  one,  cultivating  and  growin  a  successful,  financially  rewarding  career  is  still  your  goal.          Peter  de  Kuster  takes  you  on  a  great  journey  of  discovery  in  the  Hero’s  Journey  in  London.  A  journey  in  the  footsteps  of  creative  heroes  and  heroines  who  came  before  you  in  creating  work  and  a  life  they  love  and  which  gives  them  financial  security.  Think  about  Terence  Conran,  J.K.  Rowling,    Charles  Dickens,  Tolkien,    David  Bowie  and  many  more  famous  or  less  famous  people  in  London.    Peter  provides  you  with  their  best  strategies  on  overcoming  some  of  the  specific  challenges  faced  by  right  –  brainers  who  want  a  career  that  is  both  satisfying  and  successful.      
  2. 2. The  Travel  Program      Dag  1.    De  Reis  van  de  Held      In  the  first  day  of  The  Heros’  Journey  in  London  Peter  guides  you  in  an  inspiring  day  with  the  stories  of  heroes  and  heroines.  Freelancers,  those  thinking  about  changing  careers  midstream,  and  creative  people  working  in  corporate  environments  need  a  set  of  skills  that  will  turn  their  passion  into  a  viable  career.  These  skills  inlude:   • How  to  chose  the  career  that  best  suits  your  talents   • Setting  realistic  goals  using  right-­‐brain  techniques   • How  to  avoid  the  pitfalls  that  ruin  a  creative  career   • How  to  schmooze  your  way  to  success   • How  to  create  a  businessplan  when  you  are  the  business   • How  to  be  disciplined  when  you  are  the  business   •                                                      
  3. 3. When  you  find  an  outlet  for  your  creativity  in  the  form  of  a  career,  you’ll  discover  a  freedom  in    your  working  life  that  you  can  live  with  for  the  long  term.  You  can  follow  your  passion,  build  a  brilliant  career,  and  have  financial  security  –  if  you  know  which  skills  to  use.  Let  Peter  show  you  the  way.      Day  2  The  Hero  in  Money      Ask  an  artist,  a  musician,  an  actor,  a  graphic  designer,  an  architect  or  any  other  person  working  in  the  creative  economy  in  London  and  each  and  every  one  will  tell  you  the  same  thing.  To  have  the  money  to  create,  you  have  to  be  creative  with  your  money.          If  you’re  lucky  enough  to  have  found  the  perfect  career  for  you,  one  that  lets  you  showcase  your  talents  and  keeps  your  creative  juices  flowing,  congratulations!  However,  Peter  knows  you  in  London  with  stories  of  creative  heroes  the  dirty  reality  most  of  you  are  all  too  familiar  with.  Even  when  your  creative  juices  are  really  flowing,  that  doesn’t  necessarily  mean  that  money  is  pouring  in  at  the  same  pace.      
  4. 4. In  The  Hero’s  Journey  in    London  Peter  offers  a  range  of  stories  of  creative  heroes  of  this  great  city  about  doing  just  that,  including:             • How  to  know  which  of  your  creative  talents  are  the  most  marketable     and  can  earn  you  the  most  money   • How  to  take  the  “free”  out  of  freelance  and  charge  what  you’re  worth   • Why  you  should  avoid  the  pitfalls  of  accumulating  too  much  debt  in  a   lean  time  –  and  should  always  remember  the  importance  of  saving   money  in  a  boom  time   • Remembering  that  you  can  succeed  in  your  endeavors  without  selling   your  creative  soul     • How  to  find  the  funds  to  finance  your  dreams.      Full  of  eye  –  opening  stories,  instructive  anecdotes  and  real  life  heroes  and  heroines  as  rolemodels  –The  Hero’s  Journey  in  London  is  your  travel  guide  to  getting  a  financial  life  –  so  you  can  maintain  your  creative  life.      
  5. 5. Day  3.    The  Brand  Hero      Are  you  a  creative  person  who  desperately  wants  to  tell  the  world  about  your  talents  and  your  creative  enterprise  but  lacks  the  time,  money  and  know-­‐how?  The  Hero’s  Journey  in  London  is  full  of  clever  and  creative  stories  of  creative  heroes  you  can  use  as  ideas  to  get  successfully  the  word  out    about  who  you  are  and  what  you  do  quickly,  easily  and  cheaply.          Everything  you  want  to  know  about  marketing  yourself  is  included  in  this  third  day  of  The  Hero’s  Journey  in  London.    It’s  packed  full  of  proven  techniques  used  by  successfull  creative  heroes  that  will  work  for  you  whether  you  are  an  author,  actor,  artist,  designer,  architect,  marketeer    or  musician  who  wants  fresh,  off-­‐beat  and  cost-­‐effective  ways  to  build  a  business  or  develop  a  successful  and  fulfililng  career.      
  6. 6.    Full  of  winning  strategies,  innovative  ideas,  and  proven  sales  and  marketing  techniques,  Peter    will  show  you  how  to  go  from  starving  artist  to  superstar  status  with  smart  advice,  including:     • How  to  market  without  money   •  How  to  create  marketing  materials  that  sell  you  even  when  you’re   not  around   • How  to  build  a  buzz  using  word  of  mouth   • How  to  use  the  internet  in  ways  you  never  thought  of  to  promote   yourself   • How  to  get  the  leaders  in  your  field  to  endorse  and  help  you.    Self  promotion  is  one  of  the  most  difficult  things  a  creative  person  must  do.    It  is  also  the  most  critical.  Open  this  travel  guide  on  any  open  age  and  you  
  7. 7. will  find  something  that  can  help  you  overcome  this  hurdle  and  get  the  attention  and  recognition  that  you  and  your  talents  deserve.          We  hope  to  welcome  you  soon  at  The  Hero’s  Journey  in  London.    Peter  de  Kuster  is  founder  of    ‘The  Hero’s  Journey.      

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