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Turning Your Social Networks into Donations

by peterdeitz on Mar 25, 2008

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Turning Your Social Networks into Donations — Presentation Transcript

Fundraising in Social Networks? (A.K.A. Integrated Nonprofit Marketing in the Wired Age)
Justin Perkins & Heather Holdridge •We work for Care2.com. •Care2 is a social network full of 9 million do-gooders. •We help nonprofits & political groups do List-growth, Advocacy, Branding, and YouTube Campaigns on Care2. •Care2 recruits millions of people for nonprofits annually •Justin@earth.care2.com & Heather@earth.care2.com
Be Prepared Are you ready to quickly reach several hundred thousand people who trust your organization?
Be Prepared for Katrina-like Moments •Care2 had largest animal activist list •Recruited 5000 new donors •Raised $205,000 for American Humane in one week