Fundraising in Social Networks?
(A.K.A. Integrated Nonprofit Marketing in the Wired Age)

Justin Perkins & Heather Holdridge
•We work for Care2.com.
•Care2 is a social network full of 9 million do-gooders.
•We help nonprofits & political groups do List-growth,
Advocacy, Branding, and YouTube Campaigns on Care2.
•Care2 recruits millions of people for nonprofits annually
•Justin@earth.care2.com & Heather@earth.care2.com

Be Prepared
Are you ready to
quickly reach
several hundred
thousand people
who trust your
organization?

Be Prepared for Katrina-like Moments
•Care2 had largest
animal activist list
•Recruited 5000 new
donors
•Raised $205,000 for
American Humane in
one week