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Sharing the Message: How to work effectively with your organization's wired fundraisers

Sharing the Message: How to work effectively with your organization's wired fundraisers



Contains slides from my 12/06/2007 webinar hosted by NTEN.

Contains slides from my 12/06/2007 webinar hosted by NTEN.



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    Sharing the Message: How to work effectively with your organization's wired fundraisers Sharing the Message: How to work effectively with your organization's wired fundraisers Presentation Transcript

    • Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by
      • Meet the wired fundraisers
      • Brief history of wired fundraising
      • The pros and cons for nonprofits
      • Four strategies for making it work
      • blogger living in Montreal, Canada.
      • When I’m not consulting or writing, I run an online community called Social Actions .
      • Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own.
      About Me I am a micro-philanthropy consultant and
      • A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise.
    • Fundraising Widgets Fundraising Pages Social Networks Email
      • “ Some of the most exciting things going on are what individuals are doing by themselves online, through a meet-up or through a blog or an email, and how organizations learn how to leverage that passion, I think, will prove how successful they can be in this new era.”
      • Allison Fine, author of
      • Momentum , in an interview
      • with Britt Bravo of Netsquared
      • (January 2007)
      • If people like this aren’t already helping your organization raise money, they should be.
    • Karoly Negyesi Christine Egger Jonah Burke Robin Maxwell Mike Blacktopp Stephanie Pearl-McPhee Tom Williams Beth Kanter
    • Christine Egger Jonah Burke Raised: $7,563.50 For: Mountain Fund – 501c3 Organization in the U.S. Goal: To help a boy in Nepal attend school. Christine visited Yubaraj and his family in Mar. 07 Raised: $79,858 For: Doctors Without Borders Save the Children Save Darfur Sudan Aid Fund / Eric Reeves Goal: Recruit a $1 donation in memory of each person killed in Darfur
    • Tom Williams Beth Kanter Raised: $53,672 For: Sharing Foundation Goal: Produce and distribute school uniforms to children in Cambodia. Raised: $5,490 For: Yves Habumugisha Goal: Cover a portion of Yves’s expenses for a masters at Southern New Hampshire University Beth also raised $800 for Leng Sopharath’s university expenses using ChipIn. Tom used photos and text to tell Yves’ story.
    • Robin Maxwell Mike Blacktopp Raised: $28,000 For: National Multiple Sclerosis Society Goal: Win the SixDegrees contest in March 2007 Raised: £2,612.20 For: Motor Neurone Disease Association Goal: Draw attention to his cause by jumping from an airplane Robin met up with Kevin Bacon after winning the SixDegrees contest Mike posted the video of his skydive on YouTube
    • Karoly Negyesi Stephanie Pearl-McPhee Raised: $ 434,439 For: Doctors Without Borders Goal: Mobilize her blog readers following the Tsunami Disaster in 2004 Raised: $1,885 For: A Toshiba R500 Laptop Goal: Purchase a new computer so he could continue developing open-source software. Stephanie writes a blog called the Yarn Harlot. Karoly’s fundraiser topped Google’ search results for “Toshiba R500”
      • Participants in offline events
      • Marriage registries
      • Tributes
      • Social network members
      • Contest participants
      • Gift givers
      • Wired fundraisers
      • succeed when:
      • They are raising money for something specific and relevant.
      • They can tell the story using a variety of social media
      • They personalize their appeal by sharing their own story
      • Have a extensive community to draw on.
      • People have been using the internet to start fundraising campaigns since 1995.
    • We are here.
    • Microsoft Excel + Donate Now Page 1995 to the present (in some cases)
      • Beginning in 2003, individuals have had the ability to setup web pages in support of nonprofits that automatically calculate the amount raised and track progress toward a fundraising goal.
      Firstgiving GiveMeaning Change.org 2003 to 2005
      • The advent of widgets for fundraising permitted ordinary websites and blogs to become hosts to viral fundraising campaigns.
      SixDegrees ChipIn March 2006 to June 2007
      • When Facebook opened its system to third party integration, innovative applications appeared that allowed people to initiate fundraising campaigns from within Facebook.
      June 2007 to November 2007 Project Agape has recruited more than 8 million users for its Causes Application since June 2007.
    • OpenSocial December 2007 and beyond Really Simple Social Actions (RSSA)
      • Should your nonprofit spend time and money encouraging supporters to become wired fundraisers?
      • You can supply sample text, images, and video to accompany personal fundraising campaigns.
      • You can amplify the campaigns that convey the work of your organization accurately and forcefully
      • There is no harm in correcting facts or suggesting revised language to describe your nonprofit’s work
      Wired fundraisers are motivated and genuine in their support of your organization. That’s an opportunity!
      • Familiarizing yourself in advance with the full range of donation sources can ease the burden
      • Using an eCRM package with widgets and fundraising pages can facilitate the integration
      reports a 35% response rate to donate now invitations There’s no need to turn away wired fundraisers owing to accounting difficulties:
      • Programs may need to scale depending on popularity and success
      • Development needs to spend time getting to know the tools
      • Communications team needs to provide assisted messaging
      • Accounting needs to be able to handle new donation sources
      Changes in responsibility
      • Start with simple requests
      • Find out if you have supporters who want to fundraise
      • Ask people to set realistic fundraising goals
      • Calculate whether you can raise the funds your programs need
      • (look at the benchmark figures)
      Before you start recruiting…
      • Wired fundraisers start campaigns year round in response to:
      • news stories
      • personal experiences
      • births & weddings
      • a death or illness
      • Ways to ensure that wired fundraising works for your organization and the fundraiser
      • Be open to change within your organization
      • Offer specific fundraising opportunities
      • Be supportive and knowledgeable
      • Communicate regularly with “your” wired fundraisers.
      • Wired fundraising has the potential to impact most departments within your organization
      • Ensure that you have support from communications, development, and management.
      • Make sure there is a human on both ends
      • Detailed fundraising opportunities produce a more accurate picture of your work.
      • Getting specific could increase the response rate when fundraisers invite their friends.
      • Encourage inquiries from wired fundraisers
      • Thank your fundraisers before and after
      • Know what tools are available
      • Use the tools as a wired fundraiser uses them
    • Peter Deitz Social Actions, Founder www.socialactions.com [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City