Person-to-Person Fundraising Tools

Slide 1: webinar hosted by Presented by Peter Deitz Social Actions, Founder www.socialactions.com

Slide 2: About Me This presentation is intended for I am a micro- registered 501c3 non-profits philanthropy based in the United States. consultant and blogger living in Montreal, Definitions Canada.  Selecting the right tools When I’m not consulting or  writing, I run an online community called Social Side-by-side comparisons  Actions. Costs of implementation  Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own.

Slide 3: The process of gathering money and other gifts in  kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media. Synonyms: group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.

Slide 4: A widget is an online  tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source.

Slide 5: Applications enhance the  functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook. Nonprofits should avoid working exclusively within a single social network or application.

Slide 6: A wired fundraiser is  anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise. Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.

Slide 7: To find the right tools, you first have to ask the right questions.

Slide 8: Who are your potential wired fundraisers? 1. How do they use social media? 2. Where can you find wired fundraisers? 3. What should you ask wired fundraisers to do? 4. What tools do wired fundraisers need? 5.

Slide 9: Email hangers-on Tech-savvy bloggers Current donors Social network Visitors to People you members your website don’t know yet…

Slide 10: People ages 18-27 are  the most likely to create blogs, post comments, and join social networks. NetworkforGood reports  that the average age of online donors is 38 Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data years-old. from Forrester Research) For wired fundraisers to be effective, they will need to  use a combination of tools to reach donors of all ages.

Slide 14: Who Ask them to Remind them to Tech-savvy Create a fundraising widget and Use email and social bloggers invite blog readers to donate. networks to reach potential donors. Social network Join a fundraising application Create a fundraising page members and start a campaign. outside of the social network. Invite friends within the social network to join the campaign. Email Create a fundraising page that Send emails to their list of hangers-on supports your organization. potential donors. Current Send a donate now invitation to Fundraise for the donors friends, family, and colleagues. nonprofit in other ways. Visitors to your Fundraise for your organization -- website using a range of tools People you don’t Support your organization -- know yet through a giving community.

Slide 15: Make the most of person-to- person fundraising by giving supporters the appropriate tools.

Slide 18: Change.org SixDegrees Firstgiving ChipIn ChangingthePresent

Slide 19: Firstgiving Pros Cons • User generated • No picture • No control over colors fundraising goal • Connects to a • # of donors not listed • No control over text fundraising page • Flash based • Integrates with Facebook • Shows latest comments • Includes fundraiser title

Slide 20: ChangingthePresent Pros Cons • User generated • No barometer • No control over colors fundraising goal • Includes picture • # of donors not listed • Connects to a fundraising page • Includes fundraiser title • Includes custom text

Slide 21: Change.org Pros Cons • Includes picture • No fundraising goal • Flash based • No control over colors • Integrates with • # of donors not listed Facebook • Includes custom text

Slide 22: ChipIn Pros Cons • User generated • No picture • Fundraiser title must fundraising goal • Flash based be short to fit • Shows # of donors • Payments only • User controls color received through • Includes custom text Paypal • Links to user’s ChipIn blog • Shows donations over timeline • Includes fundraising deadline

Slide 23: SixDegrees Pros Cons • Includes picture • No fundraising goal • Includes link to video • No control over colors • Fundraiser title not (optional) • Shows # of donors listed • Lists GuideStar • Not connected to a description of non-profit fundraising page

Slide 25: GiveMeaning Firstgiving ChipIn Change.org ChangingthePresent

Slide 26: Features Firstgiving • Includes picture • Embedded videos work • Shows # of donors • Lists GuideStar description of non-profit • Includes “email to a friend” • Does not include a blog per fundraising page • Nonprofits can create branded fundraising pages for individuals

Slide 27: Features ChangingthePresent • Includes picture • Shows # of donors • Permits fundraising ‘drives’ for nonprofits and specific nonprofit projects (listed as gifts) • Includes blogging option per drive

Slide 28: Features Change.org • Includes picture • Shows # of donors • Includes blog for each fundraising page • Fundraising pages show up on broader community “changes” and nonprofit profiles • Fundraising pages also appear in Facebook if the user has added the Change.org application. • Nonprofits can create branded fundraising pages for individuals

Slide 29: Features ChipIn • Includes picture • Each ChipIn widget comes with a blog • Shows # of donors • Videos can be embedded in blog entries • Widgets can be added to Facebook

Slide 30: Features GiveMeaning • Advertisements appear at the top of pages • Includes a section for videos and pictures • Each fundraising page comes with a blog • Fundraising ‘proposals’ require 100 votes before donations can be received. • No integration with Facebook • No fundraising widget

Slide 32: Project Agape Change.org ChangingthePresent Firstgiving ChipIn

Slide 33: Active Users Firstgiving • 16 users (3%) Number of Users • 534 users Links to Nonprofit Profile • No Emphasis • Providing Facebook integration for specific fundraising pages

Slide 34: Active Users ChangingthePresent • 16 users (1%) Number of Users • 1,600 users Links to Nonprofit Profile • Yes Emphasis • Allowing individuals to send ‘gifts’ that support specific projects at a nonprofit to their friends on Facebook

Slide 35: Active Users Change.org • 122 users (1%) Number of Users • 12,200 users Links to Nonprofit Profile • Yes Emphasis • Allowing nonprofits to broaden their supporter base and raise money within Facebook

Slide 36: Active Users ChipIn • 79 users (2%) Number of Users • 3,950 users Links to Nonprofit Profile • No Emphasis • Providing Facebook integration to specific ChipIn fundraising campaigns

Slide 37: Active Users Project Agape • 242,746 users (3%) Number of Users • 8,091,530 users Links to Nonprofit Profile • Yes Emphasis • Allowing nonprofits to raise money and build community from within Facebook

Slide 39: Assist donors in asking other people to make a  contribution to the organization; Can be built into the donate process;  Can be offered in follow-up correspondence  with the donor. Can be offered to non-donors who know people  that might want to contribute to the organization.

Slide 40: Guide individuals through the process of  starting a person-to-person fundraising campaign; Feature various fundraising opportunities,  ranging from simple “donate now” invitations to full fledged widget fundraising campaigns. A button to your organization’s “Fundraise  Now” page can appear next to all “Donate Now” buttons.

Slide 42: How much will it cost to manage a person-to-person fundraising strategy?

Slide 43: Platform Credit Card Processing Fee GiveMeaning 0% ChipIn 2.9% + $0.30 ChangingthePresent 3% + $0.30 SixDegrees 4.35% Project Agape 4.50% Change.org 4.50% FirstGiving 7.35%

Slide 44: Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person- to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to- date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.

Slide 45: Some of the eCRM platforms listed above include person-to- person fundraising tools. Using these tools can simplify the record keeping and communications process.

Slide 46: Peter Deitz Social Actions, Founder peterdeitz@gmail.com 514-907-8725 – Montreal 718-766-5367 – New York City