Person-to-Person Fundraising Tools

Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by

Definitions
Selecting the right tools
Side-by-side comparisons
Costs of implementation
blogger living in Montreal, Canada.
When I’m not consulting or writing, I run an online community called Social Actions .
Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own.
About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States.

The process of gathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media.
Synonyms : group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.

A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source.

Applications enhance the functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook.
Nonprofits should avoid working exclusively within a single social network or application.

A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise.
Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.

To find the right tools, you first have to ask the right questions.

Who are your potential wired fundraisers?
How do they use social media?
Where can you find wired fundraisers?
What should you ask wired fundraisers to do?
What tools do wired fundraisers need?

Tech-savvy bloggers Social network members Email hangers-on People you don’t know yet… Current donors Visitors to your website

People ages 18-27 are the most likely to create blogs, post comments, and join social networks.
NetworkforGood reports that the average age of online donors is 38 years-old.
Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data from Forrester Research)
For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages.

Who Ask them to Remind them to Tech-savvy bloggers Create a fundraising widget and invite blog readers to donate. Use email and social networks to reach potential donors. Social network members Join a fundraising application and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email hangers-on Create a fundraising page that supports your organization. Send emails to their list of potential donors. Current donors Send a donate now invitation to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using a range of tools -- People you don’t know yet Support your organization through a giving community . --

Make the most of person-to-person fundraising by giving supporters the appropriate tools.

Change.org SixDegrees Firstgiving ChipIn ChangingthePresent

Firstgiving Pros Cons
No picture
No control over colors
# of donors not listed
No control over text
User generated
fundraising goal
Connects to a
fundraising page
Flash based
Integrates with
Facebook
Shows latest comments
Includes fundraiser title

ChangingthePresent Pros Cons
No barometer
User generated
fundraising goal
Includes picture
Connects to a
fundraising page
Includes fundraiser title
Includes custom text

Change.org Pros Cons
No fundraising goal
Includes picture
Flash based
Integrates with
Facebook

ChipIn Pros Cons
No picture
Fundraiser title must
be short to fit
Payments only
received through
Paypal
User generated
fundraising goal
Flash based
Shows # of donors
User controls color
Links to user’s
ChipIn blog
Shows donations
over timeline
Includes fundraising
deadline

SixDegrees Pros Cons
No fundraising goal
Fundraiser title not
listed
Not connected to a
fundraising page
Includes picture
Includes link to video
(optional)
Shows # of donors
Lists GuideStar
description of non-profit

Change.org Firstgiving GiveMeaning ChangingthePresent ChipIn

Firstgiving Features
Includes picture
Embedded videos work
Shows # of donors
Lists GuideStar
description of non-profit
Includes “email to a
friend”
Does not include a blog
per fundraising page
Nonprofits can create
branded fundraising
pages for individuals

ChangingthePresent Features
Includes picture
Shows # of donors
Permits fundraising
‘ drives’ for nonprofits
and specific nonprofit
projects (listed as gifts)
Includes blogging
option per drive

Change.org Features
Includes picture
Shows # of donors
Includes blog for each
fundraising page
Fundraising pages
show up on broader
community “changes”
and nonprofit profiles
Fundraising pages also
appear in Facebook if
the user has added the
Change.org application.
Nonprofits can create
branded fundraising
pages for individuals

ChipIn Features
Includes picture
Each ChipIn widget
comes with a blog
Shows # of donors
Videos can be
embedded in blog
entries
Widgets can be added
to Facebook

GiveMeaning Features
Advertisements appear
at the top of pages
Includes a section for
videos and pictures
Each fundraising page
comes with a blog
Fundraising ‘proposals’
require 100 votes
before donations can
be received.
No integration with
Facebook
No fundraising widget

Change.org Project Agape Firstgiving ChipIn ChangingthePresent

Firstgiving Active Users
16 users (3%)
Number of Users
534 users
Links to Nonprofit Profile
No
Emphasis
Providing Facebook
integration for specific
fundraising pages

ChangingthePresent Active Users
16 users (1%)
Number of Users
1,600 users
Yes
Emphasis
Allowing individuals to
send ‘gifts’ that support
specific projects at a
nonprofit to their friends
on Facebook

Change.org Active Users
122 users (1%)
Number of Users
12,200 users
Yes
Emphasis
Allowing nonprofits to
broaden their supporter
base and raise money
within Facebook

ChipIn Active Users
79 users (2%)
Number of Users
3,950 users
No
Emphasis
Providing Facebook
integration to specific
ChipIn fundraising
campaigns

Project Agape Active Users
242,746 users (3%)
Number of Users
8,091,530 users
Yes
Emphasis
Allowing nonprofits to
raise money and build
community from within
Facebook

Assist donors in asking other people to make a contribution to the organization;
Can be built into the donate process;
Can be offered in follow-up correspondence with the donor.
Can be offered to non-donors who know people that might want to contribute to the organization.

Guide individuals through the process of starting a person-to-person fundraising campaign;
Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns.
A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons.

How much will it cost to manage a person-to-person fundraising strategy?

Platform Credit Card Processing Fee GiveMeaning 0% ChipIn 2.9% + $0.30 ChangingthePresent 3% + $0.30 SixDegrees 4.35% Project Agape 4.50% Change.org 4.50% FirstGiving 7.35%

Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person-to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.

Some of the eCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.

Peter Deitz Social Actions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City

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Person-to-Person Fundraising Tools

by peterdeitz on Dec 03, 2007

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Person-to-Person Fundraising Tools — Presentation Transcript