Presented by Peter Deitz Social Actions, Founder www.socialactions.com webinar hosted by

Definitions Selecting the right tools Side-by-side comparisons Costs of implementation blogger living in Montreal, Canada. When I’m not consulting or writing, I run an online community called Social Actions . Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own. About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States.

Definitions

Selecting the right tools

Side-by-side comparisons

Costs of implementation

blogger living in Montreal, Canada.

When I’m not consulting or writing, I run an online community called Social Actions .

Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own.

The process of gathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media. Synonyms : group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.

The process of gathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media.

A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source.

A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source.

Applications enhance the functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook. Nonprofits should avoid working exclusively within a single social network or application.

Applications enhance the functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook.

A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise. Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.

A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise.

To find the right tools, you first have to ask the right questions.

To find the right tools, you first have to ask the right questions.

Who are your potential wired fundraisers? How do they use social media? Where can you find wired fundraisers? What should you ask wired fundraisers to do? What tools do wired fundraisers need?

Who are your potential wired fundraisers?

How do they use social media?

Where can you find wired fundraisers?

What should you ask wired fundraisers to do?

What tools do wired fundraisers need?

Tech-savvy bloggers Social network members Email hangers-on People you don’t know yet… Current donors Visitors to your website

People ages 18-27 are the most likely to create blogs, post comments, and join social networks. NetworkforGood reports that the average age of online donors is 38 years-old. Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data from Forrester Research) For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages.

People ages 18-27 are the most likely to create blogs, post comments, and join social networks.

NetworkforGood reports that the average age of online donors is 38 years-old.

For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages.

Who Ask them to Remind them to Tech-savvy bloggers Create a fundraising widget and invite blog readers to donate. Use email and social networks to reach potential donors. Social network members Join a fundraising application and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email hangers-on Create a fundraising page that supports your organization. Send emails to their list of potential donors. Current donors Send a donate now invitation to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using a range of tools -- People you don’t know yet Support your organization through a giving community . --

Make the most of person-to-person fundraising by giving supporters the appropriate tools.

Make the most of person-to-person fundraising by giving supporters the appropriate tools.

Change.org SixDegrees Firstgiving ChipIn ChangingthePresent

Firstgiving Pros Cons No picture No control over colors # of donors not listed No control over text User generated fundraising goal Connects to a fundraising page Flash based Integrates with Facebook Shows latest comments Includes fundraiser title

No picture

No control over colors

# of donors not listed

No control over text

User generated

fundraising goal

Connects to a

fundraising page

Flash based

Integrates with

Facebook

Shows latest comments

Includes fundraiser title

ChangingthePresent Pros Cons No barometer No control over colors # of donors not listed User generated fundraising goal Includes picture Connects to a fundraising page Includes fundraiser title Includes custom text

No barometer

No control over colors

# of donors not listed

User generated

fundraising goal

Includes picture

Connects to a

fundraising page

Includes fundraiser title

Includes custom text

Change.org Pros Cons No fundraising goal No control over colors # of donors not listed Includes picture Flash based Integrates with Facebook Includes custom text

No fundraising goal

No control over colors

# of donors not listed

Includes picture

Flash based

Integrates with

Facebook

Includes custom text

ChipIn Pros Cons No picture Fundraiser title must be short to fit Payments only received through Paypal User generated fundraising goal Flash based Shows # of donors User controls color Includes custom text Links to user’s ChipIn blog Shows donations over timeline Includes fundraising deadline

No picture

Fundraiser title must

be short to fit

Payments only

received through

Paypal

User generated

fundraising goal

Flash based

Shows # of donors

User controls color

Includes custom text

Links to user’s

ChipIn blog

Shows donations

over timeline

Includes fundraising

deadline

SixDegrees Pros Cons No fundraising goal No control over colors Fundraiser title not listed Not connected to a fundraising page Includes picture Includes link to video (optional) Shows # of donors Lists GuideStar description of non-profit

No fundraising goal

No control over colors

Fundraiser title not

listed

Not connected to a

fundraising page

Includes picture

Includes link to video

(optional)

Shows # of donors

Lists GuideStar

description of non-profit

Change.org Firstgiving GiveMeaning ChangingthePresent ChipIn

Firstgiving Features Includes picture Embedded videos work Shows # of donors Lists GuideStar description of non-profit Includes “email to a friend” Does not include a blog per fundraising page Nonprofits can create branded fundraising pages for individuals

Includes picture

Embedded videos work

Shows # of donors

Lists GuideStar

description of non-profit

Includes “email to a

friend”

Does not include a blog

per fundraising page

Nonprofits can create

branded fundraising

pages for individuals

ChangingthePresent Features Includes picture Shows # of donors Permits fundraising ‘ drives’ for nonprofits and specific nonprofit projects (listed as gifts) Includes blogging option per drive

Includes picture

Shows # of donors

Permits fundraising

‘ drives’ for nonprofits

and specific nonprofit

projects (listed as gifts)

Includes blogging

option per drive

Change.org Features Includes picture Shows # of donors Includes blog for each fundraising page Fundraising pages show up on broader community “changes” and nonprofit profiles Fundraising pages also appear in Facebook if the user has added the Change.org application. Nonprofits can create branded fundraising pages for individuals

Includes picture

Shows # of donors

Includes blog for each

fundraising page

Fundraising pages

show up on broader

community “changes”

and nonprofit profiles

Fundraising pages also

appear in Facebook if

the user has added the

Change.org application.

Nonprofits can create

branded fundraising

pages for individuals

ChipIn Features Includes picture Each ChipIn widget comes with a blog Shows # of donors Videos can be embedded in blog entries Widgets can be added to Facebook

Includes picture

Each ChipIn widget

comes with a blog

Shows # of donors

Videos can be

embedded in blog

entries

Widgets can be added

to Facebook

GiveMeaning Features Advertisements appear at the top of pages Includes a section for videos and pictures Each fundraising page comes with a blog Fundraising ‘proposals’ require 100 votes before donations can be received. No integration with Facebook No fundraising widget

Advertisements appear

at the top of pages

Includes a section for

videos and pictures

Each fundraising page

comes with a blog

Fundraising ‘proposals’

require 100 votes

before donations can

be received.

No integration with

Facebook

No fundraising widget

Change.org Project Agape Firstgiving ChipIn ChangingthePresent

Firstgiving Active Users 16 users (3%) Number of Users 534 users Links to Nonprofit Profile No Emphasis Providing Facebook integration for specific fundraising pages

16 users (3%)

534 users

No

Providing Facebook

integration for specific

fundraising pages

ChangingthePresent Active Users 16 users (1%) Number of Users 1,600 users Links to Nonprofit Profile Yes Emphasis Allowing individuals to send ‘gifts’ that support specific projects at a nonprofit to their friends on Facebook

16 users (1%)

1,600 users

Yes

Allowing individuals to

send ‘gifts’ that support

specific projects at a

nonprofit to their friends

on Facebook

Change.org Active Users 122 users (1%) Number of Users 12,200 users Links to Nonprofit Profile Yes Emphasis Allowing nonprofits to broaden their supporter base and raise money within Facebook

122 users (1%)

12,200 users

Yes

Allowing nonprofits to

broaden their supporter

base and raise money

within Facebook

ChipIn Active Users 79 users (2%) Number of Users 3,950 users Links to Nonprofit Profile No Emphasis Providing Facebook integration to specific ChipIn fundraising campaigns

79 users (2%)

3,950 users

No

Providing Facebook

integration to specific

ChipIn fundraising

campaigns

Project Agape Active Users 242,746 users (3%) Number of Users 8,091,530 users Links to Nonprofit Profile Yes Emphasis Allowing nonprofits to raise money and build community from within Facebook

242,746 users (3%)

8,091,530 users

Yes

Allowing nonprofits to

raise money and build

community from within

Facebook

Assist donors in asking other people to make a contribution to the organization; Can be built into the donate process; Can be offered in follow-up correspondence with the donor. Can be offered to non-donors who know people that might want to contribute to the organization.

Assist donors in asking other people to make a contribution to the organization;

Can be built into the donate process;

Can be offered in follow-up correspondence with the donor.

Can be offered to non-donors who know people that might want to contribute to the organization.

Guide individuals through the process of starting a person-to-person fundraising campaign; Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns. A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons.

Guide individuals through the process of starting a person-to-person fundraising campaign;

Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns.

A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons.

How much will it cost to manage a person-to-person fundraising strategy?

How much will it cost to manage a person-to-person fundraising strategy?

Platform Credit Card Processing Fee GiveMeaning 0% ChipIn 2.9% + $0.30 ChangingthePresent 3% + $0.30 SixDegrees 4.35% Project Agape 4.50% Change.org 4.50% FirstGiving 7.35%

Department New Responsibilities Communications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person-to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.

Some of the eCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.

Peter Deitz Social Actions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City