Group Fundraising
How Does It Work and What’s Out There?
Ben Rattray
ben@change.org
www.change.org 1

What is Peer-to-Peer Fundraising?
Traditional Fundraising Peer-to-Peer Fundraising
Nonprofit
Nonprofit
Vs.
Potential Donors Donors
Impersonal Personal
One-way Interactive
Expensive Inexpensive
www.change.org 2

History of Peer-to-Peer Fundraising
Has always been around
House parties
Walk-a-thons
Canvassing
But, limited use
Not easy to collect money
Difficulty asking people in person
No ongo