FirstGiving webinar on Person-to-Person FundraisingPresentation Transcript
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Access code: 362-049-451
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Presented by: Susannah Richardson, Firstgiving James Campbell, Firstgiving Kathy Tricomi, Humane Society of Broward County 7 Deadly Online Fundraising Mistakes (and How to Avoid Them) Call: (641) 715-3222 Access code: 362-049-451
Person-to-person Online Fundraising
Nonprofits: 4 Deadly Mistakes and Solutions
Humane Society of Broward County Case Study
Fundraisers: 3 Deadly Mistakes and Solutions
Firstgiving Account Types
Call: (641) 715-3222 Access code: 362-049-451
Who we are
- A leading provider of online fundraising tools
- Established in 1999 in London and expanded to the US in 2003
- Make possible for anyone, anywhere, to raise money for important causes
Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!
Call: (641) 715-3222 Access code: 362-049-451
What is Person-to-Person Fundraising? Donors
People making personalized appeals for causes that are important to them
Giving your supporters the ability to leverage their social network to make a difference
Your Nonprofit Supporters/ Fundraisers Donors
Example Fundraising Page
They work to put a face to your organization
They eliminate the “fear of asking” for people who don’t like asking for money in person.
Gives donors a convenient option to give by using their credit card
Automatically generates donation receipt , which may be used for tax purposes.
Progress thermometer Personal appeal Donations and comments
Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “ Glad to help! H.S. classmate of your dad.” “ I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “ You are an inspiration”
Now: Deadly Nonprofit Mistakes
Mistake #1 Trying to Reinvent the Wheel
Fundraising online doesn’t mean forgetting everything you’ve already learned.
Online fundraising is a supplement, not a replacement
Don’t disregard campaigns that have worked in the past
Use online fundraising as another option for your supporters to help your nonprofit
Integrate the two—mention online options offline
On the Phone
Mistake #2 Neglecting Current Channels
Fundraising online doesn’t mean creating new conduits—maximize what you already have in place
a) Have a website?
Add a link to your Start Page to your “ways to help” section
b) Have emails?
Add a link to your email signature
b) Have a blog?
Add a badge or widget
Mistake #3 Not Embracing the Internet and Social Media Everyone is on email, even 91% of internet users over 65! a) Give your supporters the opportunity to use it so they think about your cause in everyday life. Millions of Nonprofits and individuals have blogs, MySpace pages and Facebook profiles. a) Create them and showcase your fundraising efforts b) Encourage your supporters to do the same
Mistake #4 Neglecting Fundraisers
Once you’ve recruited people to fundraise for you, don’t forget about them. Often, they’ll look to you for guidance.
Separate those that are successful from those that aren’t
Ask successful fundraisers what worked and pass on their advice to those who are struggling
Keep in regular touch
Send out encouraging emails, campaign examples and suggestions
Please Welcome Guest Speaker: Kathy Tricomi Director of Development
Walk for the Animals is HSBC’s largest
fundraising event. 2008 netted nearly $475,000
Strive to maximize return on investment
Adding has made a difference in
our fundraising effectiveness
Walk for the Animals 2004 – The Walk raised $292,000 the year before Firstgiving. 2005 – In our first year with Firstgiving, the Walk netted $385,000. $60,000 raised online from 272 pages. Avg. = $220/page 2008 – This year’s Walk raised $193,000 online from 565 pages. Avg. = $342/page Firstgiving has also allowed for easier team creation. Our teams, or “packs,” each have their own fundraising team name, which lends itself to better organization for the pack leader. Pack members set up their own pages under this team name and then the leader is able to see all pack page totals and team total amount raised.
Money Raised Walker Participation
How we market online fundraising
Inclusion on HSBC related materials (brochures, letters, etc.)
Pack Recruitment / Pack Leader Training presentations
Myspace.com page and Facebook page
Repeat, repeat, repeat!
Online Fundraising Benefits
Security: Online fundraising is a safe and secure way for sponsors to donate to the Walk for the Animals
Simple Registration: Pack members register and can then easily create their own personal web pages.
Reach: Pack members are able to send their web page links to everyone in their email address book. This allows their friends & family to easily make a donation.
Reporting: All donations collected on-line will be credited to that individual Pack member, as well as to the Pack’s grand total.
Remember – the more money an individual collects, the greater the value of goodies he or she will be entitled to.
Type in your Pack’s name Insert a past Pack photo or add a personal photo Explain why you’re walking or how your company is helping such a worthy cause
Reduces marketing expenses
Money raised is direct deposit
Donor reports are easy to retrieve
Rarely receive questions, e.g. “How do I set up my FG page?”