Pete Crosby Plugg 2010


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Plugg 11th March 2010 PSN presentation

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  • Pete Crosby Plugg 2010

    1. 1. Professional Social Networking: Past, Present & Future@petercrosby<br />
    2. 2. Viadeo is…<br />25 million members worldwide<br />1 million new members / Month<br />150 million viewed pages / Month<br />100 000 connections / Day<br />
    3. 3. David vs. Goliath ?<br />
    4. 4. One size fits all vs. The world’s PSN<br />
    5. 5. In the beginning… bulletin boards<br />
    6. 6. The WEB is finally becoming UNIVERSAL…<br />“1.8 Billion users worldwide – 26% of humanity –<br /> ¾ of populations in Western countries & about 10% in Africa”<br />(Source: Internet World Stats)<br />…and still its GROWTH is PHENOMENAL!!<br />400% globally since 2000 – 1500% in Africa – 900% in Latin America 550% in Asia and even 300% in Europe <br />
    7. 7. SOCIAL NETWORKING<br />is changing the web<br />350 million members, <br />5 billion minutes / day spent on Facebook,<br />Twitter ‘s monthly growth up to 1400%<br />v<br />2 out of 3 internet users are on social networks <br />4th most popular online activity (ahead of email) 10% of time spent on the web – and so on… <br />(Source: Nielsen)<br />
    8. 8. INFO FLOW: exponential growth<br />100M viewed videos on YouTube / day <br />15M articles on Wikipedia <br />Synchronized GLOBALLY…<br />534M / month Add This users share articles <br />in 50 languages, 1 article shared on Viadeo <br />generates 5 new readers<br />…in REAL TIME, from ANYWHERE<br />Info is automatically and globally synchronized from<br />anywhere: websites, smartphonesthru API<br />…from ANYONE<br />Any individual produces info that can<br />to be shared, recommended, tweeted, etc.<br />
    9. 9. The WEB is OPEN<br />Platforms are open and interoperate<br />thru APIs and web services,<br />information feeds are shared. <br />The next step: Web without websites?<br />CONTENT is no more king<br />The INDIVIDUAL is !<br />The web is about sharing & engaging “It’s not what you do but who you<br />know”<br />His differences make the difference..<br /> even in a globalized world.<br /> Both from a personal & professional<br /> point of view<br />
    10. 10. Social Networks: Growth and segmentation<br />Social Networks are the fastest growing Internet segment <br /><ul><li>Social Media spending expected growth from $716M in 2008 to $3.1Bn in 2014 (CAGR: 34%)</li></ul>Users use different networks for different activities<br />Socializing<br />Business and Career<br />Photo & Video<br />Thematic<br />Users require dedicated tools and services for each different activity<br />Users require clear separation between social and professional life<br />Source: 20 decibels, January 15, 2010<br />
    11. 11. Professional Social Network: What for?<br />Why join a PSN?<br /><ul><li> Find commercial partnerships 22%
    12. 12. Find suppliers 16%
    13. 13. Find clients 25%
    14. 14. Find financial partners 11%
    15. 15. Find new career opportunities 54%
    16. 16. Recruitment 16%</li></ul>Note : Viadeo’s studies on motivation of members to join Viadeo<br />
    17. 17. Professional Social Network: For whom?<br />2006<br />2008<br />2010<br />Everyone<br />
    18. 18. Professional Social Network: Where ?<br />Internet population (in million users)<br />45M<br />46M<br />28M<br />20M<br />54M<br />43M<br />220M<br />30M<br />32M<br />29M<br />96M<br />360M<br />10M<br />87M<br />19M<br />13M<br />7M<br />81M<br />4M<br />27M<br />20M<br />11M<br />30M<br />67M<br />17M<br />8M<br />5M<br />20M<br />Everywhere (1.7Bn Internet users worldwide)<br />Source:<br />
    19. 19. Professional Social Network: What opportunities?<br />Networking, Business and Career opportunities<br />20%<br />80%<br /> International<br />National / Local <br /><ul><li>Better stickiness at the local level</li></li></ul><li><ul><li> 500 million professionals will be using PSN </li></ul>by 2015<br /><ul><li> Added VALUE is created by INDIVIDUALS
    20. 20. Their VALUE is linked to their e-REPUTATION
    21. 21. e-REPUTATION is based on RECOMMENDATION</li></ul>PSN are changing PROFESSIONALS &<br />COMPANIES<br />PSN bring more transparency<br />
    22. 22. TRANSPARENCY brings change<br /><ul><li> The end of the ORGANIZATION CHART ?</li></ul> knowledge & responsibilities are better & more “horizontally” shared <br /><ul><li> The end of PERMANENT CONTRACTS ?</li></ul> towards more flexibility and multi faceted professionals<br />
    23. 23. Companies need<br />to <br /><ul><li> 93% of social media users believe</li></ul>a company should have a presence<br />on Social Networks <br />(Source: Cone Inc.)<br /><ul><li> Need to capitalize on individual</li></ul>Networks & create their own. Build<br />their own e-REPUTATION<br />
    24. 24. From ROI to ROE… <br /><ul><li> your main investment is TIME & BRAINS
    25. 25. ADDED VALUE takes time & comes out of engagement, personal relations
    26. 26. ROE > ROI</li></li></ul><li>twitter: <br />@petercrosby<br />