isslon viadeo Peter Crosby May 14 2009

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  • 1. Connect w/ the user where they are
  • 3 = beachhead
  • isslon viadeo Peter Crosby May 14 2009

    1. 1. Peter Crosby How we turned a French startup into a global professional social network professional networking, working © Viadeo - Janvier 2009 © Viadeo - Janvier 2009
    2. 2. icebreaker… …don’t worry, no hugging or talking to iphone wielding strangers involved… Make a note of one of these:  text: +44 7624 806 527  smartphone: http://poll4.com  twitter: @poll
    3. 3. Poll#1
    4. 4. Poll#2
    5. 5. Poll#3
    6. 6. a word about viadeo 7 million+ members worldwide 50,000 connections made daily over 1 million profile views a day
    7. 7. another word about viadeo 70% of members outside France #1 PSN in China (tianji.com) 1 in 3 use viadeo once a month
    8. 8. …in the beginning
    9. 9. some pitfalls… being French   …and the challenger  the perils of leaving it all to Google   …and if only we all spoke English (or French!)  hierarchies, matrices & something in between  …building a multilingual team (if only we all spoke the same flippin’ language…)
    10. 10. some stuff we’ve learnt be local  be different  don’t get carried away with volume  get the language right first time  structure it right  think about transversal language skills  get local partners 
    11. 11. using social media segment & personalise  build multiple communities  target advertising  make social media your CRM  create an app (or several)  always: engage, build & amplify  remember: reputation, time & money 
    12. 12. …doing it for our partners…
    13. 13. applying the lessons to hospitality hub who cares about viadeo?  how did ebay germany get it right?   demography, behaviour, geography, segm entation what’s the story?  don’t just acquire - animate 
    14. 14. connect

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