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Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10
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Granularity, Sociability & Responsibility in Social Media Advertising #SMMUK10

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my talk at #smmuk10

my talk at #smmuk10

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    • 1. Deeper, Higher, Wider Granularity, Sociability, Responsibility @petercrosby
    • 2. Viadeo is… 1 million new members / Month 150 million viewed pages / Month 120 000 connections / Day 30 million members worldwide
    • 3. David vs. Goliath ?
    • 4. One size fits all vs. The world’s PSN
    • 5. In the beginning… bulletin boards
    • 6. Professional Social Network: Where ? Everywhere (1.7Bn Internet users worldwide) 360M 81M Internet population (in million users) Source: www.internetworldstats.com 96M 87M 30M 43M 54M 30M 45M 29M 46M 20M 67M 20M 27M 20M 8M 220M 28M 13M 10M 11M 5M 4M 17M 32M 7M 19M
    • 7. DEEPER GRANULARITY
      • Don’t disrupt the user journey
      • Mobile finding solutions to disruption
      • Why introduce dissonance at the point of the ad serve?
      • Greater impact by walking the user path
    • 8. DEEPER GRANULARITY
      • Quality versus quantity
      • Low volumes, highly targeted lead to better CTR
      • … & higher levels of advocacy
      • But volume is the security blanket
    • 9. DEEPER GRANULARITY
      • Immersive & useful
      • Time/ Situation/ Geo-location
      • The 3D consumer portrait
      • Nokia Point & Find
    • 10. HIGHER SOCIABILITY v
      • The power of Community
      • IBM
      • Cardinal Health
      • Don’t build a village
    • 11. HIGHER SOCIABILITY v
      • Paul Revere
      • They’re talking anyway
      • Content that gets pushed & recommended
      • Digital word of mouth
    • 12. HIGHER SOCIABILITY v
      • Social recruiting
      • Data driven proposition
      • Cartier
      • Good ol’ fashioned data
    • 13. WIDER RESPONISIBILITY
      • We know where you’re going on holiday
      • « best buddy » not « big brother »
      • O2 More
      • Narrowcast
    • 14. WIDER RESPONISIBILITY
      • Why would I want to participate?
      • Reject or engage
      • ebay Germany
      • Always opt-in
    • 15. WIDER RESPONISIBILITY
      • Don’t overstay your welcome
      • Open & easy to access opt out policy
      • Parature
      • Resist the temptation…
    • 16. twitter: @petercrosby

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