Punk Rock Innovation Masterclass

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Slide deck from an innovation masterclass we delivered to Nokia

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Punk Rock Innovation Masterclass

  1. 1. Punk Rock and Innovation A short masterclass for Nokia
  2. 2. Knowing me, Knowing you Peter Cook Scientist – 18 years leading Pharmaceutical innovation teams and international troubleshooting Academic – 18 years teaching MBA’s inc 15 years leading CIPD in Kent and CIPD Council Consultant and Author – 18 years in business Musician – 3 x 18 years
  3. 3. Innovation lessons from Punk Rock Don’t be a one hit wonder Do keep it simple Don’t be too disruptive Do keep it short
  4. 4. TECHNIQUE V ATTITUDE1 SCAMPER W5 H 50 words
  5. 5. TECHNIQUE V ATTITUDE 2 Two Pints of Lager and a Packet of Crisps please
  6. 6. NATURAL BORN CREATIVITY
  7. 7. Deep Purple on creativity
  8. 8. Deep Purple on innovation “Innovation in business requires discipline as much as it does creativity: Creativity to come up with novel strategies; Discipline to execute them, so that ideas turn into profitable and sustainable innovations which people want and need . Peter Cook The Music of Business
  9. 9. Gaga Business The of “You have to be unique, and different, and shine in your own way” Lady Gaga
  10. 10. Monsters of Rock’n’Roll Business
  11. 11. 1. Pretty Vacant 2. Bad Romance 3. Ziggy Stardust 4. Like a Virgin 5. Sexy MF
  12. 12. Human Dynamics and The Academy of Rock ++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585 peter@humdyn.co.uk HUMAN DYNAMICS WEBSITE ACADEMY OF ROCK WEBSITE THE MUSIC OF BUSINESS BLOG Business Consulting Better Training and Development Conferences and Events with a difference Business and Executive Coaching

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