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Mobile Apps on Businesses

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Trends of mobile apps development and their applications on businesses

Trends of mobile apps development and their applications on businesses

Published in: Business, Technology

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  • 1. Peter Choi MSc MBCS PMP CISA CISSPManaging DirectorCo-founder of Snapshock and Hiwave Dry Seafood
  • 2. 海味軒 | 香港海味燕窩網上專門店http://hiwave.starrygift.com• Family business for 3 gens• Physical store at Sai Kung• iPhone apps – soup recipes “ 日行一膳”• Featured in Google “The Connected Harbour” http://www.connectedharbour.hk
  • 3. Which ones do you use?• Facebook• Instagram• foursquare• whatsapp• apple news• ebay• new town plaza• jobsdb• openrice• Nike• Pokerist• angrybirds• Pizzahut• …
  • 4. People ContentLocation Utility
  • 5. People• Facebook• Twitter• Path ‘What I shared is still mine.’ Personal fame related Fragmented time
  • 6. Location• Foursquare• Yelp• Jiapang Still personal (check-in, find friends…) Fragmented time
  • 7. Content• Wikipedia• Google• catalogue / ebook / magazine / news Massive information, really massive Already a trusted brand Keep updating  huge cost
  • 8. CRITICAL MASS PROBLEM
  • 9. Utility• Google Map• Whatsapp• Skype• Evernote• Snapshock Specific functionality Harder to monetize
  • 10. Game• Angrybird• Cut the Rope• Draw Something Standalone game title High development cost
  • 11. Semi Conclusion• Absolutely consumer centric• Spontaneous market• Make it personally attaching• Content on demand• Focus on user experience and UI design
  • 12. iPhone vs Android?
  • 13. iPhone vs Android?
  • 14. iPhone vs Android?
  • 15. Monetization• Pricing ( paid / free )• In-app purchase• Platform content• Advertisement
  • 16. Features• Camera• GPS• Push Notification• Sharing (Facebook / Twitter / 微博 api)• Mobile Payment
  • 17. Mobile payment• Square• Paypal• NFC
  • 18. Analytics
  • 19. Mobile Web
  • 20. Video
  • 21. What Now?• Get an IT team / vendor (w/ marketing knowledge)• Arrange in-house operation staff• Manage your online presence• Be ready for young customers• Be accessible
  • 22. Thank You!(852) 3583 0762 Peter Choi Palapple (HK) Ltd.