1<br />Background on Elastra<br />Enterprise software company founded in 2007 to enable companies to leverage the power of...
Cloud Computing as a Sustainable Business Model<br />
Why Larry Ellison hates Cloud Computing<br />“The computer industry is the only industry that is more fashion-driven than ...
Four Types of Businesses<br />4<br />
Relationship Between Market Share and Profitability<br />5<br />1:1 Correlation<br />Profitability<br />Market Share<br />
3 Models of Cloud Computing<br />Infrastructure as a Service<br />Amazon Web Services, GoGrid, Rackspace<br />Platform as ...
Models Mapped to Types of Businesses<br />7<br />SaaS<br />IaaS<br />PaaS<br />
Cost Basis for 3 Models of Cloud Computing<br />8<br />Software as a Service<br /><ul><li> Tiers of Paid Support
 Dev and QA Costs
 Highest SLA Support</li></ul>Price to Consumer<br />Platform as a Service<br /><ul><li> Software Maintenance
 Software Licensing
 Dev and QA Costs
 Increased SLA Support</li></ul>Infrastructure as a Service<br /><ul><li> Rent/Lease of Space
 Power Costs
 Facility Maintenance
 Operations Personnel
 Moderate SLA Support </li></li></ul><li>Relationship Between Market Share and Profitability<br />9<br />IaaS<br />SaaS<br...
Agenda<br />How today’s technologies will evolve into the next generation data-center<br />The benefits for my team and or...
How Today’s Technologies will Define Next Generation Data Center<br />
Each Element of the Stack can be ‘Rented’ or Implemented Internally<br />12<br />Software as a Service<br />Rented from th...
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Why Cloud Computing is a Sustainable Business Model

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Recently several reports have questioned the sustainability of cloud computing. Watch our presentation to learn why we feel that cloud computing will be a sustainable business model going forward.

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  • Sales pitch for the public ami at the end of the presentation that you can bring into Thought about leveraging amazon. Makes it more palatable
  • Why Cloud Computing is a Sustainable Business Model

    1. 1<br />Background on Elastra<br />Enterprise software company founded in 2007 to enable companies to leverage the power of cloud computing<br />Enable enterprises to create their own internal cloud environment that also leverage external clouds if required<br />Investors:<br />
    2. Cloud Computing as a Sustainable Business Model<br />
    3. Why Larry Ellison hates Cloud Computing<br />“The computer industry is the only industry that is more fashion-driven than women&apos;s fashion. Maybe I&apos;m an idiot, but I have no idea what anyone is talking about. What is it? It&apos;s complete gibberish. It&apos;s insane. When is this idiocy going to stop?” – 2008<br />“Cloud computing is just about renting computers and software. We’ve been doing this for years” - 2009<br />3<br />
    4. Four Types of Businesses<br />4<br />
    5. Relationship Between Market Share and Profitability<br />5<br />1:1 Correlation<br />Profitability<br />Market Share<br />
    6. 3 Models of Cloud Computing<br />Infrastructure as a Service<br />Amazon Web Services, GoGrid, Rackspace<br />Platform as a Service<br />Google App Engine, Azure Services Platform, EngineYard<br />Software as a Service<br />Salesforce.com, 37signals.com, Netsuite, gmail/y! mail/hotmail, GetSatisfaction, ZenDesk<br />6<br />
    7. Models Mapped to Types of Businesses<br />7<br />SaaS<br />IaaS<br />PaaS<br />
    8. Cost Basis for 3 Models of Cloud Computing<br />8<br />Software as a Service<br /><ul><li> Tiers of Paid Support
    9. Dev and QA Costs
    10. Highest SLA Support</li></ul>Price to Consumer<br />Platform as a Service<br /><ul><li> Software Maintenance
    11. Software Licensing
    12. Dev and QA Costs
    13. Increased SLA Support</li></ul>Infrastructure as a Service<br /><ul><li> Rent/Lease of Space
    14. Power Costs
    15. Facility Maintenance
    16. Operations Personnel
    17. Moderate SLA Support </li></li></ul><li>Relationship Between Market Share and Profitability<br />9<br />IaaS<br />SaaS<br />PaaS<br />Profitability<br />SaaS<br />IaaS<br />PaaS<br />Market Share<br />
    18. Agenda<br />How today’s technologies will evolve into the next generation data-center<br />The benefits for my team and organization<br />Understand how automation increases IT efficiency<br />
    19. How Today’s Technologies will Define Next Generation Data Center<br />
    20. Each Element of the Stack can be ‘Rented’ or Implemented Internally<br />12<br />Software as a Service<br />Rented from the ‘Cloud’<br />Platform as a Service<br />Rented from the ‘Cloud’<br />Infrastructure as a Service<br />Rented from the ‘Cloud’<br />
    21. Next Generation Data Center is Based on Choice<br />When making decisions about internal systems companies can choose:<br />Rent my infrastructure?<br />Rent my platform?<br />Rent my software?<br />Next generation data center will be a hybrid of internal and external tools<br />Selection of tools will be based on the best cost and quality<br />13<br />
    22. Benefits for my Team and Organization<br />
    23. Market Dynamics Create Multiple Benefits<br />Intense competition will result in:<br />Lower prices for consumers as companies try to establish and gain market share in a rapidly growing business<br />Increased product quality since companies need to capture new users and retain existing customers<br />15<br />
    24. Automation Improving IT Efficiency<br />
    25. IT Automation is Leverage in a Competitive Industry<br />IT automation tools can reduce your operational costs in an organization<br />Reducing your costs will force vendors to be more aggressive with their price, quality, and functionality<br />17<br />
    26. Wrapping up<br />Sustainable business model because<br />Choice gives businesses huge opportunity to deliver better products<br />Market dynamics will continue to encourage competition which improves quality and decreases the cost to the consumer<br />By investing in IT automation companies can further improve the competitive landscape<br />Sustainable for now since the market dynamics are unlikely to change<br />18<br />
    27. Thank you for attending!<br />Interested in learning more? Please contact sales@elastra.com<br />Please sign up for our next webinar on Friday November 13th, at 10am PST<br />Topic: Elastra’s Technical Architecture1. Vision2.Functional Architecture3.Modeling Languages<br />
    28. Q&A<br />Please ask your question through Go To Meeting<br />20<br />

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