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7 ingredients to search engine optimisation (SEO) for Joomla

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Presentation for the Sydney Joomla User Group talking about search engine optimisation (SEO), microdata for Joomla and AuthorRank as a influencing factor to your website's rankings.

Presentation for the Sydney Joomla User Group talking about search engine optimisation (SEO), microdata for Joomla and AuthorRank as a influencing factor to your website's rankings.

Published in: Self Improvement

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Transcript

  • 1. 7 Ingredients to Search optimisationwith JoomlaWednesday, 15 May 13
  • 2. I Produce a Weekly Podcast - http://joomlabe.atAbout JoomlaWednesday, 15 May 13
  • 3. Subscribe - search for “Joomla”Itunes, stiTcher, RSS, SoundCloud, @joomlabeat, fb.com/joomlabeatWednesday, 15 May 13
  • 4. 1. Domain NamesAh ha! The perfect base!Wednesday, 15 May 13
  • 5. Old Domain NamesDomain age! Trust comes with AgeWednesday, 15 May 13
  • 6. Keyword Rich Domain Names Help enrich your search results, add stuff into the base!Wednesday, 15 May 13
  • 7. Use FlippaBuy old domains with age and authorityWednesday, 15 May 13
  • 8. 2. Title TagFirst thing to Look atWednesday, 15 May 13
  • 9. Keyword InclusiveUse appropriate Keywords, make it obviousWednesday, 15 May 13
  • 10. Don’t Over Do It!Keep it human and readable, too much ruins the baseWednesday, 15 May 13
  • 11. Limited to 70 CharactersLooks do matterWednesday, 15 May 13
  • 12. Control your Titles in your Articles1 wayWednesday, 15 May 13
  • 13. Control your Titles in your MenusYep! menu manager controls your title tagsWednesday, 15 May 13
  • 14. 3. Meta tagsDescriptions, Keywords, Canonical URL, Open Graph TagsWednesday, 15 May 13
  • 15. DescriptionGood relevant descriptions to create click throughsWednesday, 15 May 13
  • 16. Limited Description LengthLooks do matter!Wednesday, 15 May 13
  • 17. Add descriptions to all contentOptimise all content as you write itWednesday, 15 May 13
  • 18. Override Descriptions in the menuMenu Manager can control descriptionsWednesday, 15 May 13
  • 19. Global DescriptionDon’t bother with this!Wednesday, 15 May 13
  • 20. KeywordsNot importantWednesday, 15 May 13
  • 21. Keywordsbut good to keep you focusedWednesday, 15 May 13
  • 22. Global KeywordsDon’t worry about thisWednesday, 15 May 13
  • 23. CANONICAL URLsGet rid of those pesky Duplicate content issuesWednesday, 15 May 13
  • 24. Many ways to display Content in JoomlaTell Joomla Which one is rightWednesday, 15 May 13
  • 25. Use Joomla 3.1+built in CANONICAL URLsWednesday, 15 May 13
  • 26. SH404SEFbuilt in cananical URLs, and more!Wednesday, 15 May 13
  • 27. RSSEObuilt in cananical URLs since Joomla 1.5Wednesday, 15 May 13
  • 28. 4. Heading TagsUse them and use them rightWednesday, 15 May 13
  • 29. Order your headingsH1, h2, h3, h4, h5, h6Wednesday, 15 May 13
  • 30. Don’t jump LevelsH1->h3->h6Wednesday, 15 May 13
  • 31. Keyword Rich Headings Also keep them relevantWednesday, 15 May 13
  • 32. 5. Search Engine Friendly URLsKeyword friendlyWednesday, 15 May 13
  • 33. Keywords in your URLsUse Relevant keywordsWednesday, 15 May 13
  • 34. Optimise your ALIAS - CategoriesMenus, Categories and ArticlesWednesday, 15 May 13
  • 35. Optimise your ALIAS - ArticlesMenus, Categories and ArticlesWednesday, 15 May 13
  • 36. Optimise your ALIAS - MenusMenus, Categories and ArticlesWednesday, 15 May 13
  • 37. SH404SEFBuilt in SEF URL controls and OptimisationWednesday, 15 May 13
  • 38. RSSEOBuilt in SEF controls and customisationWednesday, 15 May 13
  • 39. 6. BreadcrumbsThe trails! Where did this pizza come from?Wednesday, 15 May 13
  • 40. Look At What Google Does to StructureNavigate by breadcrumbsWednesday, 15 May 13
  • 41. Organise your ContentGood categorisation, breadcrumb trailsWednesday, 15 May 13
  • 42. 7. Content Content ContentGood is desirable, rich content that is engaging, sticky and sharableWednesday, 15 May 13
  • 43. Most importantGood content can STILL rank even with bad SEO. Worship the contentWednesday, 15 May 13
  • 44. Good content is stickyLast a long timeWednesday, 15 May 13
  • 45. Good content is sharableWrite stuff that people will share over and over again. MakeWednesday, 15 May 13
  • 46. Part 1 - Over! QuestionTimeWednesday, 15 May 13
  • 47. MicrodataThe HTML Schema that everyone forgetsWednesday, 15 May 13
  • 48. What is Microdata?Schema for Defining content on a pageWednesday, 15 May 13
  • 49. Page of data into meaningful chunksWhat slice is whatWednesday, 15 May 13
  • 50. Why Microdata?We understand content, search engines don’tWednesday, 15 May 13
  • 51. Search is changingSiri one day will use microdataWednesday, 15 May 13
  • 52. Google GlassesSearching for snippets of informationWednesday, 15 May 13
  • 53. Examples of Microdata?Recipes, movie session times, books, videos, reviews, locationsWednesday, 15 May 13
  • 54. Examples of Microdata?Recipes, movie session times, books, videos, reviews, locationsWednesday, 15 May 13
  • 55. How to Dance with Microdatahttp://schema.org/docs/full.htmlWednesday, 15 May 13
  • 56. <div><h1>Avatar</h1><span>Director: James Cameron (born August 16, 1954)</span><span>Science fiction</span><a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>Wednesday, 15 May 13
  • 57. <div itemscope itemtype="http://schema.org/Movie"><h1>Avatar</h1><span>Director: James Cameron (born August 16, 1954)</span><span>Science fiction</span><a href="../movies/avatar-theatrical-trailer.html">Trailer</a></div>Wednesday, 15 May 13
  • 58. <div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><span>Director: <span itemprop="director">James Cameron</span>(born August 16, 1954)</span><span itemprop="genre">Science fiction</span><a href="../movies/avatar-theatrical-trailer.html"itemprop="trailer">Trailer</a></div>Wednesday, 15 May 13
  • 59. Special Formatting RulesRules for MicrodataWednesday, 15 May 13
  • 60. YYYY-MM-DD format<time datetime="2011-04-01">04/01/11</time>Wednesday, 15 May 13
  • 61. hh:mm or hh:mm:ss<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>Wednesday, 15 May 13
  • 62. Canonical References<div itemscope itemtype="http://schema.org/Book"><span itemprop="name">The Catcher in the Rye</span>—by <span itemprop="author">J.D. Salinger</a>Here is the books <a itemprop="url" href="http://en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</a>.</div>Wednesday, 15 May 13
  • 63. How to with JoomlaMicrodata overridesWednesday, 15 May 13
  • 64. Override EverythingEverything! Should be in core templatesWednesday, 15 May 13
  • 65. Learn more about Microdatajoomlabe.at/microdataWednesday, 15 May 13
  • 66. Questions?Wednesday, 15 May 13
  • 67. Google Patent AuthorRank ?!?!?What are they up to?Wednesday, 15 May 13
  • 68. Author RankContributor to the kingWednesday, 15 May 13
  • 69. Gives Google+ meaningNow I have to use Google+Wednesday, 15 May 13
  • 70. Link buildingNot like the old daysWednesday, 15 May 13
  • 71. Panda update, Penguin UpdatesStop the spam, stop the fake contentWednesday, 15 May 13
  • 72. Content is kingMore importance on contentWednesday, 15 May 13
  • 73. Pagerankthe old contributing factorWednesday, 15 May 13
  • 74. Author Rank X Page Rank = AuthorPageRankRewarding content writers of good content and good websitesWednesday, 15 May 13
  • 75. build social profilesto build up author rank!Wednesday, 15 May 13
  • 76. Build your Author rankBuild up your authorityWednesday, 15 May 13
  • 77. More reason to writefor the joomla magazineWednesday, 15 May 13
  • 78. Questions?Follow me@astroboysoup@joomlabeatjoomlabe.atWednesday, 15 May 13